Former Haleon executive Rupa Bahri has been appointed CEO of Foundation Consumer Healthcare following the company’s strategic transition to a women’s health-focused business. The leadership change also includes founder Greg Bradley moving into the role of chairman after leading the company since 2014.
Key Takeaways
- Rupa Bahri has been appointed CEO of Foundation Consumer Healthcare.
- Greg Bradley has transitioned from CEO to chairman of the board.
- The leadership change follows the company’s repositioning around women’s health.
- Foundation Consumer Healthcare completed the divestiture of its OTC wellness brands in June 2026.
- Bahri brings more than two decades of healthcare leadership experience to the role.
Rupa Bahri CEO appointment has been confirmed by Foundation Consumer Healthcare as the company completes its transition into a business dedicated to women’s health. Bahri succeeds co-founder Greg Bradley, who will become chairman of the board after serving as chief executive officer since 2014. The leadership change follows the company’s strategic repositioning after divesting its over-the-counter wellness brands earlier this year.
Foundation Consumer Healthcare announced that Bahri will oversee the company’s next phase of operations as it concentrates exclusively on women’s health products. The transition comes after the completion of the sale of its broader OTC wellness portfolio to Prestige Consumer Healthcare in June 2026, leaving the company focused on brands and products serving women’s healthcare needs.
Rupa Bahri Appointed CEO of Foundation Consumer Healthcare
Bahri joins Foundation Consumer Healthcare with more than 20 years of experience across the global healthcare sector. Her appointment places an executive with experience in consumer health, operational leadership, and commercial strategy at the head of the Pittsburgh-based company. Her appointment also reflects the continued visibility of women CEOs driving leadership across multiple industries.
Before joining Foundation Consumer Healthcare, Bahri served as president of Haleon’s Canadian business. During her tenure, she led the company’s operations in Canada and managed a portfolio of consumer health brands that included Advil, Centrum, and Sensodyne.
Foundation Consumer Healthcare stated that Bahri’s background includes experience in strategic growth initiatives, organizational leadership, operational management, and mergers and acquisitions. Those responsibilities were part of her executive roles within several major healthcare organizations before accepting the CEO position.
The company identified the appointment as an important leadership milestone following the completion of its business transformation into a women’s health-focused organization.
Company’s Women’s Health Strategy Drives Leadership Transition
Photo Credit: Unsplash.com
Foundation Consumer Healthcare’s leadership announcement follows the completion of a strategic restructuring that narrowed the company’s business focus to women’s health.
In June 2026, the company completed the divestiture of its over-the-counter wellness brands to Prestige Consumer Healthcare. Following that transaction, Foundation Consumer Healthcare repositioned itself around women’s healthcare products.
The company’s flagship product portfolio includes Plan B One-Step, an emergency contraception brand marketed in the United States. Foundation Consumer Healthcare stated that the repositioning allows it to dedicate its resources to women’s health as its primary business. Broader discussions about women’s healthcare access worldwide continue to underscore the importance of organizations dedicated to women’s health.
The executive transition aligns with that organizational focus. By appointing a new chief executive after completing the portfolio changes, the company has separated the leadership of its next business phase from the restructuring process that concluded earlier this year.
Foundation Consumer Healthcare also stated that its work involving Plan B includes educational initiatives intended to improve awareness and access to emergency contraception.
Greg Bradley Moves Into Chairman Role
Greg Bradley will transition from chief executive officer to chairman of the board following Bahri’s appointment.
Bradley co-founded Foundation Consumer Healthcare and has led the company as CEO since 2014. During his leadership, the company expanded its operations and completed several business transactions, including the recent divestiture that reshaped its portfolio.
His new responsibilities will focus on board leadership while supporting the company’s long-term direction.
In addition to his new position at Foundation Consumer Healthcare, Bradley serves as chairman of the Consumer Healthcare Products Association, an industry organization representing manufacturers and marketers of consumer healthcare products.
The company stated that Bradley’s transition allows for continuity in governance while transferring day-to-day executive leadership to Bahri.
Bahri Brings Global Consumer Healthcare Experience
Bahri’s career spans leadership positions across several international healthcare companies, providing experience in consumer products, commercial operations, and research.
Previous Executive Leadership Roles
Before joining Haleon, Bahri held senior leadership positions at Novartis Consumer Health and GSK Consumer Healthcare, where she worked on U.S. consumer health portfolios.
Earlier in her career, she worked as an engineer in research and development at Medtronic before moving into strategic consulting with McKinsey & Company.
Her experience includes leading business operations, overseeing portfolio management, supporting organizational growth, and managing cross-functional teams within the healthcare industry.
Foundation Consumer Healthcare stated that this background supported its decision to appoint Bahri as chief executive officer during the company’s next stage of development.
Her leadership experience covers commercial strategy, operational management, and organizational transformation across multiple healthcare businesses operating in North America.
Foundation Consumer Healthcare Continues Focus on Women’s Health
Foundation Consumer Healthcare is headquartered in Pittsburgh and develops over-the-counter healthcare products.
Following its portfolio restructuring, the company has centered its business on women’s health products, with Plan B One-Step serving as its flagship brand.
The company describes Plan B One-Step as the leading OB/GYN-recommended emergency contraception product in the United States. Foundation Consumer Healthcare also stated that its efforts include educational work intended to improve understanding of emergency contraception and increase access for women.
The appointment of Bahri establishes the executive leadership team that will oversee the company’s operations after its restructuring.
Foundation Consumer Healthcare confirmed that the CEO transition and Bradley’s move to chairman complete the latest phase of its organizational changes following the June 2026 divestiture.
The leadership announcement represents the company’s first major executive change since completing its repositioning around women’s health. With the portfolio transition finalized, the organization will continue operating with a business strategy centered exclusively on products and services supporting women’s healthcare.
Frequently Asked Questions
Who is Rupa Bahri?
Rupa Bahri is the newly appointed CEO of Foundation Consumer Healthcare. She previously served as president of Haleon’s Canadian business and has more than two decades of leadership experience in the healthcare industry.
Why was Rupa Bahri appointed CEO of Foundation Consumer Healthcare?
Foundation Consumer Healthcare appointed Bahri as CEO following its strategic transition into a company focused exclusively on women’s health after completing the divestiture of its OTC wellness brands.
What changes has Foundation Consumer Healthcare made to its business?
The company sold its broader over-the-counter wellness portfolio in June 2026 and repositioned its operations around women’s health products, including its flagship brand, Plan B One-Step.
Who is Greg Bradley?
Greg Bradley is the co-founder of Foundation Consumer Healthcare. After serving as CEO since 2014, he has transitioned to chairman of the board while continuing to serve as chairman of the Consumer Healthcare Products Association.
What products does Foundation Consumer Healthcare offer?
Foundation Consumer Healthcare develops over-the-counter healthcare products. Following its strategic repositioning, its business is centered on women’s health, led by its flagship emergency contraception brand, Plan B One-Step.
