August 5, 2026 - Women's Journal

Rupa Bahri Named CEO of Foundation Consumer Healthcare

Womens Journal Staff 2 on August 5, 2026

Former Haleon executive Rupa Bahri has been appointed CEO of Foundation Consumer Healthcare following the company’s strategic transition to a women’s health-focused business. The leadership change also includes founder Greg Bradley moving into the role of chairman after leading the company since 2014.

Key Takeaways

Rupa Bahri has been appointed CEO of Foundation Consumer Healthcare.
Greg Bradley has transitioned from CEO to chairman of the board.
The leadership change follows the company’s repositioning around women’s health.
Foundation Consumer Healthcare completed the divestiture of its OTC wellness brands in June 2026.
Bahri brings more than two decades of healthcare leadership experience to the role.

Rupa Bahri CEO appointment has been confirmed by Foundation Consumer Healthcare as the company completes its transition into a business dedicated to women’s health. Bahri succeeds co-founder Greg Bradley, who will become chairman of the board after serving as chief executive officer since 2014. The leadership change follows the company’s strategic repositioning after divesting its over-the-counter wellness brands earlier this year.

Foundation Consumer Healthcare announced that Bahri will oversee the company’s next phase of operations as it concentrates exclusively on women’s health products. The transition comes after the completion of the sale of its broader OTC wellness portfolio to Prestige Consumer Healthcare in June 2026, leaving the company focused on brands and products serving women’s healthcare needs.

Rupa Bahri Appointed CEO of Foundation Consumer Healthcare

Bahri joins Foundation Consumer Healthcare with more than 20 years of experience across the global healthcare sector. Her appointment places an executive with experience in consumer health, operational leadership, and commercial strategy at the head of the Pittsburgh-based company. Her appointment also reflects the continued visibility of women CEOs driving leadership across multiple industries.

Before joining Foundation Consumer Healthcare, Bahri served as president of Haleon’s Canadian business. During her tenure, she led the company’s operations in Canada and managed a portfolio of consumer health brands that included Advil, Centrum, and Sensodyne.

Foundation Consumer Healthcare stated that Bahri’s background includes experience in strategic growth initiatives, organizational leadership, operational management, and mergers and acquisitions. Those responsibilities were part of her executive roles within several major healthcare organizations before accepting the CEO position.

The company identified the appointment as an important leadership milestone following the completion of its business transformation into a women’s health-focused organization.

Company’s Women’s Health Strategy Drives Leadership Transition

Rupa Bahri Named CEO of Foundation Consumer Healthcare

Photo Credit: Unsplash.com

Foundation Consumer Healthcare’s leadership announcement follows the completion of a strategic restructuring that narrowed the company’s business focus to women’s health.

In June 2026, the company completed the divestiture of its over-the-counter wellness brands to Prestige Consumer Healthcare. Following that transaction, Foundation Consumer Healthcare repositioned itself around women’s healthcare products.

The company’s flagship product portfolio includes Plan B One-Step, an emergency contraception brand marketed in the United States. Foundation Consumer Healthcare stated that the repositioning allows it to dedicate its resources to women’s health as its primary business. Broader discussions about women’s healthcare access worldwide continue to underscore the importance of organizations dedicated to women’s health.

The executive transition aligns with that organizational focus. By appointing a new chief executive after completing the portfolio changes, the company has separated the leadership of its next business phase from the restructuring process that concluded earlier this year.

Foundation Consumer Healthcare also stated that its work involving Plan B includes educational initiatives intended to improve awareness and access to emergency contraception.

Greg Bradley Moves Into Chairman Role

Greg Bradley will transition from chief executive officer to chairman of the board following Bahri’s appointment.

Bradley co-founded Foundation Consumer Healthcare and has led the company as CEO since 2014. During his leadership, the company expanded its operations and completed several business transactions, including the recent divestiture that reshaped its portfolio.

His new responsibilities will focus on board leadership while supporting the company’s long-term direction.

In addition to his new position at Foundation Consumer Healthcare, Bradley serves as chairman of the Consumer Healthcare Products Association, an industry organization representing manufacturers and marketers of consumer healthcare products.

The company stated that Bradley’s transition allows for continuity in governance while transferring day-to-day executive leadership to Bahri.

Bahri Brings Global Consumer Healthcare Experience

Bahri’s career spans leadership positions across several international healthcare companies, providing experience in consumer products, commercial operations, and research.

Previous Executive Leadership Roles

Before joining Haleon, Bahri held senior leadership positions at Novartis Consumer Health and GSK Consumer Healthcare, where she worked on U.S. consumer health portfolios.

Earlier in her career, she worked as an engineer in research and development at Medtronic before moving into strategic consulting with McKinsey & Company.

Her experience includes leading business operations, overseeing portfolio management, supporting organizational growth, and managing cross-functional teams within the healthcare industry.

Foundation Consumer Healthcare stated that this background supported its decision to appoint Bahri as chief executive officer during the company’s next stage of development.

Her leadership experience covers commercial strategy, operational management, and organizational transformation across multiple healthcare businesses operating in North America.

Foundation Consumer Healthcare Continues Focus on Women’s Health

Foundation Consumer Healthcare is headquartered in Pittsburgh and develops over-the-counter healthcare products.

Following its portfolio restructuring, the company has centered its business on women’s health products, with Plan B One-Step serving as its flagship brand.

The company describes Plan B One-Step as the leading OB/GYN-recommended emergency contraception product in the United States. Foundation Consumer Healthcare also stated that its efforts include educational work intended to improve understanding of emergency contraception and increase access for women.

The appointment of Bahri establishes the executive leadership team that will oversee the company’s operations after its restructuring.

Foundation Consumer Healthcare confirmed that the CEO transition and Bradley’s move to chairman complete the latest phase of its organizational changes following the June 2026 divestiture.

The leadership announcement represents the company’s first major executive change since completing its repositioning around women’s health. With the portfolio transition finalized, the organization will continue operating with a business strategy centered exclusively on products and services supporting women’s healthcare.

Frequently Asked Questions

Who is Rupa Bahri?

Rupa Bahri is the newly appointed CEO of Foundation Consumer Healthcare. She previously served as president of Haleon’s Canadian business and has more than two decades of leadership experience in the healthcare industry.

Why was Rupa Bahri appointed CEO of Foundation Consumer Healthcare?

Foundation Consumer Healthcare appointed Bahri as CEO following its strategic transition into a company focused exclusively on women’s health after completing the divestiture of its OTC wellness brands.

What changes has Foundation Consumer Healthcare made to its business?

The company sold its broader over-the-counter wellness portfolio in June 2026 and repositioned its operations around women’s health products, including its flagship brand, Plan B One-Step.

Who is Greg Bradley?

Greg Bradley is the co-founder of Foundation Consumer Healthcare. After serving as CEO since 2014, he has transitioned to chairman of the board while continuing to serve as chairman of the Consumer Healthcare Products Association.

What products does Foundation Consumer Healthcare offer?

Foundation Consumer Healthcare develops over-the-counter healthcare products. Following its strategic repositioning, its business is centered on women’s health, led by its flagship emergency contraception brand, Plan B One-Step.

What a Delayed Diagnosis Taught Barbara Bray About Trusting Herself

Women's Journal Staff on August 5, 2026

By: Agatha Jackson

At 78, Barbara Bray is not slowing down.

She is living with cancer, continuing a five-year clinical trial, growing her coaching work, and celebrating new recognition for her book, Grow Your Why: One Story at a Time.

The book was recently named a Best Book finalist and received a positive Book Shelfie review. Its audiobook also carries a deeply personal element: the 23 contributing authors narrated their own chapters, telling their stories in their own voices.

For Barbara, that detail mattered.

Her work has always been rooted in listening to the story behind the story. As an Empowerment Coach, author, and founder of Grow Your WHY, she helps people make meaning from lived experiences and reconnect with purpose during times of transition.

Known as a “Story Weaver,” Barbara helps people who feel stuck uncover the stories that shape who they are so they can step into what comes next with more clarity and confidence.

But her message about purpose is not theoretical. In recent years, it became deeply personal.

Learning to Trust What Her Body Was Telling Her

For four years, Barbara knew something was wrong with her body. Walking up stairs left her winded, hills became difficult, and her breathing no longer felt the way it used to. She went to doctors, asked questions, and took the tests: a CT scan, a battery of heart tests, and lung capacity testing.

Again and again, the results came back normal. Again and again, she was told not to worry.

But Barbara kept paying attention.

“I know my body,” she would insist.

In 2023, her instinct was confirmed. Barbara was diagnosed with lung cancer, despite never having smoked. The diagnosis came only after she made a direct request to her doctor: “Humor me. Order another CT scan.”

This time, the scan revealed a mass on her airway.

The diagnosis was a turning point, but so was the experience of feeling unheard.

“I wasn’t just struggling to breathe,” Barbara reflects. “I was struggling to be believed.”

Continuing to Advocate for Her Health

After her diagnosis, Barbara underwent a lower right lung lobectomy. Genetic testing later revealed an atypical gene mutation, making the next steps less straightforward. A targeted therapy existed, but it was not covered by her health insurance.

So she kept advocating.

With help from her family, Barbara searched for alternatives. Her sisters found a clinical trial tailored to her mutation. Her sister, Sandy, contacted the trial and learned that recruitment was closing within a week. Barbara and her husband rushed to the site, about an hour and a half away, and she was accepted.

In July 2023, Barbara began the five-year clinical trial at Provident Oncology in Santa Rosa, California. Today, she continues monitoring every three months, including lab work, heart tests, scans, and a daily targeted treatment. The side effects are real, but so is her commitment to keep living, creating, and contributing.

That commitment now shapes how she talks about purpose.

Barbara does not present discovering your WHY as a neat exercise or a single moment of inspiration. For her, purpose is often revealed through experience: the moments that interrupt your plans, test your assumptions, and ask you to listen more closely to yourself.

The Story Behind Grow Your Why

That is the heart of Grow Your Why: One Story at a Time, which Barbara self-published under her label, Why Press Publishing. The book brings together 23 contributing authors, each sharing an experience that made a meaningful impact on their life.

By curating those stories, Barbara created more than a collection of essays. She created a space where lived experience becomes a bridge between people.

That belief in the power of stories has also shaped relationships that span decades. One of those relationships is with George Foreman, whom she first met when he was 19 at Job Corps in Pleasanton, California, where her father served as comptroller and helped mentor the wrestling and boxing teams.

Her father saw promise in Foreman and invited him to the family’s home for Thanksgiving. Over the years, Barbara’s family followed Foreman’s journey through the Olympics, heavyweight championships, and his work as a pastor, while Foreman stayed connected to her journey.

Years later, when Barbara wrote Define Your Why: Own Your Story So You Can Live and Learn on Purpose, Foreman contributed a vignette about growing up outside Houston, getting into trouble, and finding his way. He also helped promote the book by offering signed boxing gloves to early readers.

During one difficult season for Barbara, he sent her a wrap he had worn under his glove during a major fight with a note that read, “I was at my Most Powerful when I used this one. It’s for You ‘Super Woman!’”

For Barbara, moments like these reflect the same idea behind her work: stories of resilience can become a source of strength for someone else.

Listening to the Voice Behind the Story

The audiobook takes that idea further. Because each contributor narrated their own chapter, listeners hear not only the words, but the voice behind each story. For Barbara, that reflects what she has spent decades practicing: listening deeply enough to understand what someone’s story is really carrying.

Her coaching work through Grow Your WHY follows the same thread. Through the Purpose Shift™ VALUES Framework, Barbara helps clients value who they are, advocate for what they believe, listen deeply to their heart, understand the story behind their story, embody their purpose as they grow, and step into agency and impact.

It is a process designed for people in transition: women navigating illness, caregiving, loss, or reinvention; educators questioning what comes next; leaders and professionals facing career disruption; and retirees wondering what purpose looks like in a new season of life.

Barbara understands that question personally. At 78, with cancer as part of her reality, she is still creating new work, expanding her message, and inviting others to see that purpose does not expire.

Purpose in Unexpected Chapters

That may be one of the meaningful parts of her story.

Retirement can leave some people feeling unmoored after years of building an identity around a title, schedule, or role. A diagnosis can make the future suddenly seem smaller. Caregiving can blur a person’s sense of what they want for themselves. And for those who feel stuck, the issue is not always a lack of ability. Sometimes, it is a lost connection to voice, direction, and possibility.

Barbara’s work speaks to those moments.

Her delayed diagnosis taught her the cost of not feeling heard, but it also reinforced the importance of self-trust. Her cancer journey did not erase her purpose; it sharpened it.

Her book did not emerge from a life untouched by difficulty. It grew from a belief that stories, especially difficult ones, can help people find their way back to themselves.

For Barbara, never giving up does not mean ignoring fear, pretending everything is fine, or pushing past the body’s limits. Persistence does not have to be loud. It can show up in staying attentive to your own life, asking the next question, and listening when something inside you says there is more to understand.

Whether the question begins with healing, work, caregiving, identity, or a new season of life, it often leads back to something deeply personal: What still matters to me now?

Through Grow Your WHY, Barbara is helping people answer that question one story at a time.

Her message is especially meaningful for anyone who believes they are too old, too late, too tired, too uncertain, or too far removed from the life they once imagined. Barbara Bray’s life and work offer a different reminder: purpose can keep growing, even in the chapters people never expected.

Learn more at barbarabray.net.

Disclaimer: This article is intended for general informational and editorial purposes only. It does not provide medical, diagnostic, treatment, mental health, coaching, or professional advice, and it should not be relied upon as a substitute for guidance from a qualified professional. Any discussion of cancer, clinical trials, genetic testing, targeted therapy, symptoms, surgery, treatment monitoring, personal advocacy, or purpose-based coaching is provided for general context only. Medical conditions, treatment options, clinical trial eligibility, outcomes, side effects, and personal experiences can vary based on individual circumstances and professional evaluation. Readers should consult a licensed healthcare provider, oncologist, mental health professional, or other qualified expert before making decisions related to health, treatment, clinical trials, or personal development.

London Greer Robinson’s Blueprint for Women’s Wellness

Women's Journal Staff on August 5, 2026

By: Ethan Rogers

By combining personalized technology, adaptive wellness, botanical formulations, and years of experience coaching hundreds of women, London Greer Robinson is redefining what modern women’s wellness can look like, one intelligent ecosystem at a time.

Most wellness companies begin with a product.

London Greer Robinson began with a question.

Why, in an era where technology can predict our sleep, monitor our heart rate, and personalize nearly every aspect of our lives, are millions of women still expected to pursue their body goals through generic advice?

Lose weight.

Gain weight.

Eat more.

Eat less.

Lift heavier.

Do more cardio.

For decades, the wellness industry has offered universal solutions to deeply individual problems.

Robinson believed women deserved something more intelligent.

More personal.

More adaptive.

Why Personalized Women’s Wellness Became the Starting Point

As the Founder and CEO of SHAPEDBAE, Robinson has spent years studying one truth above all else: body composition is deeply personal. No two women share the same metabolism, hormonal profile, genetics, lifestyle, or goals, so no two transformation journeys should ever be approached the same way.

That philosophy became the foundation for everything she built.

Not another supplement company.

Not another fitness app.

Something she describes as an entirely new category.

“I’ve coached hundreds of women, and no two stories have ever been the same,” Robinson explains.

“One woman couldn’t gain weight no matter how much she ate. Another wanted to lose weight without sacrificing the curves that made her feel confident. Some were navigating hormonal conditions that influenced how their bodies responded to nutrition and exercise. Others were trying to regain confidence after cosmetic procedures or aesthetic treatments didn’t leave them feeling the way they had hoped. Many had spent years cycling through wellness trends, restrictive diets, medications, or generic fitness plans that simply weren’t designed around their individual experiences.

What became obvious wasn’t that women lacked discipline.

It was that the industry lacked personalization.”

Robinson often says the women she coached became her greatest teachers.

After years of working with hundreds of women, she began recognizing patterns no algorithm could fully explain. Women with entirely different bodies were being handed identical advice, and then blaming themselves when it didn’t work.

She came to believe the failure wasn’t the women.

It was the system.

That realization changed everything.

Robinson stopped asking how women could fit into existing wellness systems.

She began asking how wellness systems could finally fit women.

That question became SHAPEDBAE.

Not as a product.

As a philosophy.

What the SHAPEDBAE+ App Actually Does

At the center of Robinson’s vision is the SHAPEDBAE+ app, a personalized wellness platform designed to remove guesswork from body transformation.

The supplements weren’t the destination.

They became the foundation that proved women were ready for something much bigger.

Rather than offering one-size-fits-all recommendations, the platform personalizes the experience around each individual woman.

Users can receive personalized workout programming, nutrition guidance, body progress tracking, consistency insights, guided transformation programs, meal recommendations, menstrual cycle tracking, and an intelligent wellness assistant, all designed to help women make more informed decisions about their health, wellness, and body goals.

Every feature inside SHAPEDBAE+ serves one purpose: replacing generic wellness advice with intelligent personalization.

The platform wasn’t created to tell women what works.

It was created to help every woman discover what works for her.

How Botanical Formulations Fit the Wider Approach

That same philosophy extends into Robinson’s botanical formulations.

Rather than chasing increasingly aggressive wellness trends, Robinson became fascinated by the timeless relationship between nature and the human body. She believed thoughtfully selected botanicals could complement the body’s natural processes as part of a broader approach to wellness grounded in nutrition, movement, consistency, and personalization.

“I’ve always believed the female body is one of nature’s greatest works of art,” Robinson says.

“So it only made sense to begin with nature.

My goal was never to fight the body.

It was to understand it.

I believe lasting transformation comes from helping women move toward what I call body equilibrium, where wellness, body composition, nutrition, movement, and confidence work together instead of competing.”

Every formulation within SHAPEDBAE was intentionally developed to support different wellness objectives because Robinson rejected the idea that every woman should be handed the same solution.

Some women want to build healthy curves.

Some are pursuing weight management.

Some are rebuilding confidence after years of frustration.

Others simply want a wellness system designed around who they are, not who someone else thinks they should become.

SHAPEDBAE was designed for women across every background, body type, life stage, culture, ethnicity, and individual goal. Robinson’s philosophy is rooted in the belief that wellness should be personalized, respectful, and accessible because every woman’s journey deserves to be understood rather than generalized.

What Comes Next for SHAPEDBAE

Today, what began as one founder’s philosophy has grown into an international wellness company serving women throughout the United States, the United Kingdom, France, Australia, the Netherlands, and a growing global community.

For Robinson, however, international growth isn’t what defines success.

Success is hearing a woman say,

“For the first time, I finally understand my body.”

She believes the future of women’s wellness won’t belong to companies selling isolated products.

It will belong to companies building intelligent ecosystems where technology, education, movement, nutrition, botanical wellness, and personalization function as one connected experience.

That vision continues to shape every decision she makes.

Every feature inside the app.

Every formulation she develops.

Every educational resource she creates.

Every innovation still to come.

Robinson describes her work as building a blueprint for the future of women’s wellness.

One where personalization replaces guesswork.

Where technology works alongside nature.

Where every woman has access to tools designed around her body instead of forcing her body to fit someone else’s.

What began as one woman’s pursuit of a better answer has grown into a company built around how women approach body composition, confidence, and long-term wellness.

As SHAPEDBAE continues to grow, Robinson remains focused on expanding the company’s ecosystem alongside a team committed to bringing that vision to life.

Media Contact

Brand: SHAPEDBAE

Founder & CEO: London Greer Robinson

Website: www.shapedbae.us

App: www.shapedbae.app

Instagram: @shapedbaeofficial_

Email: ShapedByLondon@gmail.com