Women's Journal — Health, Beauty, Fitness & Lifestyle

Women athletes participating in Togethxr’s Snap the Gap initiative are using social-media content, mentorship and audience development to create professional opportunities beyond competition. The initiative provides production resources and mentorship, with participating athletes including Michelle Alozie and Sarah Nurse using digital audiences to support their careers and promote women’s sports. Key Takeaways Togethxr’s Snap the Gap initiative provides women athletes with content-production resources and mentorship. Seven participating athletes increased their Snapchat audiences during the program, according to figures supplied by Togethxr. Michelle Alozie’s Snapchat following increased from 127,000 to 204,000 over three months. Sarah Nurse has used social media to reach audiences beyond traditional sports coverage. Creator-related income and digital audiences can serve as professional assets beyond athletic competition. Togethxr Expands Creator Support for Women Athletes Togethxr’s Snap the Gap initiative gives women athletes access to resources designed to support their work as digital creators. The initiative combines content-production support with mentorship, allowing participating athletes to develop social-media skills alongside their sporting careers. Seven athletes participating in the initiative increased their Snapchat audiences during the program, according to figures supplied by Togethxr. The results provide a measurable example of audience growth connected with the program. The initiative places content creation