By: Dr. Lucy Jeffery
Read how Joey Yau maintains a successful global business career, family life, international travel, and graduate studies at one of the world’s leading universities.
If you ever have the opportunity to meet Joey Yau, you will likely recognize one characteristic above all: she keeps herself busy! This trait began early in Ms. Yau’s life. Growing up, she was inspired by her mother’s ability to grow and expand successful businesses in China. So, from a young age, Ms. Yau got involved in making business decisions. Unsurprisingly, she went on to graduate with a BSc in Business and Finance from London’s highly regarded Bayes Business School. Following in her mother’s footsteps, Ms. Yau embarked on her latest business venture, which aims to inspire talented women to achieve global success in the business world.
Photo Courtesy: Joey Yau
Currently based in New York City’s Upper East Side, Ms. Yau is well-positioned to support young female entrepreneurs by drawing on her own extensive portfolio in Dubai, London, and across the US and China. Her notable inroads in the talent management of high-net-worth businesswomen have earned her an invitation to the 78th Cannes Film Festival. She will be UNESCO’s distinguished guest, recognized for her impressive journey and her contributions to philanthropy, business, and the arts. At the event, Ms. Yau hopes to inspire and elevate meaningful dialogue regarding gender equality and empowerment in entrepreneurship. She says of her own business: “I aim to give women the courage to step into a world of new collaborations with other high net-worth entrepreneurs so that they can embark upon exciting new ventures.”
Keeping Busy
If expanding her dynamic business portfolio were not enough, Ms. Yau also balances her career with a busy family life. As a devoted mum and partner, she makes the most out of every second of the day. Starting with a daily routine of an acai bowl, a workout with her personal trainer, and taking her son to daycare, Ms. Yau prepares for a day of meetings and study before enjoying dinner out with her partner at one of NYC’s most talked-about restaurants (the three-Michelin-starred Jungsik is a favorite). Her schedule may be hectic, but Ms. Yau stays cool and collected, saying: “I tend to stay busy, meeting people and making connections. I strive to be an inspiration to others so that they can find themselves and enhance their financial futures.”
Photo Courtesy: Joey Yau
Staying Motivated
As a graduate student of Integrated Marketing at the prestigious New York University, Ms. Yau is interested in how the use of technology in education can appeal to the next generation of learners. Discussing the latest business branding ideas with classmates and professors means that she is often engaged in the latest debates in brand management. With this knowledge, she helps her clients expand their profile and reach so that they may generate significant global revenue. As Ms. Yau told us, “It’s often about how communications, advertising, retail, and product design combine to drive growth—this is where I step in and help transform a mid-size business profile into something much bigger.”
Always Planning Ahead
If you don’t catch Ms. Yau at the world’s most esteemed fashion weeks, film festivals, political events, charity galas, or gallery openings, you might see her enjoying her passion for jewelry design at NYC’s Diamond District or Dubai’s Gold Souk. For Ms. Yau, spare time is always relished with an eye on potential new business opportunities and collaborations. She admires the work of Cindy Chao, is well-connected in the trade of Mikimoto pearls, and has deep expertise in the cut and grading of diamonds. Given her track record, we’ll have to watch this space!
So, if asked to sum up Joey Yau in just three words, we’d have to say: connected, bold, and inspiring.
Published by Joseph T.
