Self-made business woman & entrepreneur , Mira Tzur, partners with TruUniverse to help increase their revenue and reach in North America by leveraging her network. This partnership brings the element of creativity and expertise many companies are aiming to achieve.
Mira states, “Since Covid customer loyalty and cashless payments methods are a much needed solution in every industry from a bottom line perspective. Enhancements and innovations in developing these marketing necessities have unlimited solutions.”
In the ever-evolving landscape of fintech, one woman stands out with her drive, courage, and innovative perspective: Mira Tzur. This seasoned business woman, renowned actress, and award-winning author recently joined TruUniverse, a leading tech-solution provider, where she aids brands in creating seamless experiences through customized cashless payments, rewards, and loyalty programs. As Senior Vice President, Mira’s business background, creativity, and extensive network, are some of the assets she brings to the table.
Embarking on this new role, Mira is now stepping into the nebulous sphere of fintech. Having the courage to try new ventures, her intuition supports her vision. Mira’s confidence and abilities propel her forward as she pursues her business goals and enhances the company. As a visionary in this woman-led company, Mira hopes to motivate other women to take their ideas and courage into the boardroom.
Having represented various Fortune 500 companies across different industries, Mira understands the thread between branding and marketing. Her recent association with Italian fashion footwear brand P.448 currently in Israel, Turkey, and Canada, started when she got inspired by their business model. One of the things that attracted Mira to P.448, besides the executive team (Jeff Hackman, Hilco Holdings, Wayne Kulkin, Mark Wahlberg…), was the company’s drive for philanthropy and sustainability. Collaborating with P.448 has been rewarding because of the company’s overall vision and growth .
At Tru Universe, Mira is passionate about working with philanthropic organizations such as United Way, The Leukemia & Lymphoma Society of Canada (LLSC), and others using Tru’s payment platform to facilitate the disaster relief distribution of funds. Tru’s partnership with these organizations allow distribution of funds to reach those affected in a timely manner.
Being able to facilitate funds using Tru’s technology and payment platform is what the company strives for. As the founder and creative force behind One Circle Productions & Consulting Group, Mira has a knack for seeking viable market opportunities. Her experiences aligned with TruUniverse expansion of innovative solutions to diverse audiences globally. Mira states, “I thrive on staying creative while being efficient so that we can cut through the red tape and focus on solutions. Having the experience of working under tight deadlines in my other company, I am driven to take action and create solutions.”
One of the program solutions Tru is currently implementing is a partnership with the Los Angeles Metro in the North American market. The Los Angeles County Metropolitan Transportation Authority (LACMTA), commonly branded as LA Metro, is the agency that plans, operates, and coordinates funding for most of the transportation system in Los Angeles County. Tru is an ideal, practical, green solution for the LA Metro’s innovative programs geared towards reducing traffic in Los Angeles and surrounding counties, creating unique localized promotions, and enhancing transportation access for individuals who qualify for subsidized transportation benefits. Current projects include One Car Less Santa Monica, Buy Local Santa Monica, as well as the upcoming South LA Mobility Wallet Pilot, in partnership with TAP. Having established a lucrative contract in the transportation sector sets the precedent for opportunities within that sector Mira wants to expand and develop nationally and internationally. She is looking forward to upcoming projects that have crossover potential between transportation and media, perhaps incorporating ads on public transportation.
The challenges of implementing a media strategy for fintech projects inspired Mira to come on board. Overseeing new projects being implemented and working on developing seamless payment processing and marketing plans for new clients has been some of the highlights of her leadership. As she channels her strengths towards individualizing programs to different sectors, each step of her media strategy involves in-depth reflection on the industry’s specifics, the necessities of potential and existing customers, and the brand image TruUniverse aims to maintain.
Overcoming the obstacles of fostering equality and inclusivity in a male-dominated world, just as she has been publicly speaking through her book, “Anonymously Famous,” empowering women of all ages and origins to become their own boss and own their listening voices. In her A to Z manual that chronicles the evolution of advertising and marketing from casting to print and on-camera, she coaches models and businesses on how to best utilize their assets and unique traits for individual branding.
This latest venture, calls Mira to implement her producing and management skills to this new space as she claims the process is no different than raising capital and joining a winning team for her upcoming movie, “Arugam Bay,” that was shot in Sri Lanka and Israel exactly a year ago.
However, given the current situation in Israel and the Middle East, acquisition and distribution for the movie was delayed and Tru took its front stage. With a long term vision as the new Senior Vice President of TruUniverse, this joint venture with One Circle Production & Consulting Group, will reach new heights.
Witnessing the brand’s success in North America, Mira is now directing her efforts towards forging collaborations with governments and banks in regions like the Middle East, Europe, and Asian countries. Her intuitive ability to recognize the value of fresh industry solutions sparks change in TruUniverse. This entails developing new product ideas, including branded solutions on payment cards, and elaborate loyalty programs. In doing so, TruUniverse seeks to distinguish itself from competitors, bolster revenue, and emerge as a trendsetter in fintech solutions.
This constructive stride is only the beginning of Mira’s grand plans. With her experience, courage, and resolute sense of self, she is on a mission to bring TruUniverse’s solutions to emerging markets worldwide. Mira is certainly making noise in the industry, creating waves in the fintech landscape, as anticipated by those following her evolving successes.
To stay updated with Mira Tzur’s endeavors and current projects, follow her on:
Published by: Aly Cinco