Run Motivators is a unique, neurodivergent woman-owned business that hosts virtual races and challenges for people worldwide, allowing participants to complete them at their convenience. Founded by Tracy Bulino, Run Motivators stands out as a body-positive fitness movement that celebrates diversity in fitness. Participants can run, walk, cycle, or engage in any form of physical activity to achieve their fitness goals. The company promotes self-competition, encouraging individuals to “keep moving” for their health and well-being.
Run Motivators was launched in May 2016, born out of personal tragedy and a quest for healing. After enduring four miscarriages, Tracy began walking and running to improve her physical and mental health. This journey inspired her to help others find similar solace and empowerment through fitness. Despite her personal losses, she found hope and purpose in motivating others to achieve their fitness goals.
Photo Courtesy: Tracy Bulino
A key aspect of Run Motivators is its philanthropic mission. From the outset, Tracy incorporated charitable donations into the business model. However, she aimed to make a more significant impact by creating The Erin Regan Animal Sanctuary and Rescue in 2019. This 501(c)(3) non-profit organization operates on a 40-acre farm in Picayune, Mississippi, which also serves as the Run Motivators headquarters. The profits from Run Motivators support the sanctuary, ensuring the well-being of over 60 rescued animals, including dogs, cats, and farm animals.
Photo Courtesy: Tracy Bulino
Tracy’s dedication to her dual roles as a business owner and animal rescuer is remarkable. As the sole employee of Run Motivators, she handles every aspect of the business, from designing medals and merchandise to marketing and customer service. This hands-on approach allows her to offer personalized customer service, a rarity in larger corporations. Participants appreciate the high-quality finisher medals, magnetic challenge coins, shirts, and other rewards and the supportive, non-judgmental Facebook groups that foster a sense of community.
Run Motivators’ commitment to animal rescue is evident in the hundreds of animals saved and adopted out to loving homes across the country. The business’s “saving lives with every step” tagline encapsulates the synergy between the fitness challenges and the animal sanctuary. Each participant’s effort helps sustain the rescue operations, creating a powerful impact with every step they take.
The success of Run Motivators is critical to the existence of The Erin Regan Animal Sanctuary and Rescue. Tracy’s ability to bootstrap the business from scratch to a seven-figure enterprise, despite having no prior business experience, is a testament to her determination and passion. Her story resonates with many, particularly women aged 35-65, who make up approximately 85% of her customer base. The 100-mile challenges, a best-seller, encourage participants to establish a regular fitness routine and strive for personal fitness goals while balancing their lives.
Photo Courtesy: Tracy Bulino
Tracy’s entrepreneurial journey is marked by her resilience and commitment to making a difference. The Erin Regan Animal Sanctuary and Rescue has become a haven for animals in need, providing them with care, treatment, and loving homes. The sanctuary has rescued animals from abuse, unnecessary euthanasia, and abandonment, often taking on complex cases that require extensive treatment and recovery time. Tracy’s ability to manage the business and the sanctuary highlights her dedication to her mission.
Run Motivators has inspired participants in over 63 countries, making it a global movement. The business’s success and impact have not gone unnoticed. In 2019, Run Motivators was awarded Small Business of the Year by the Best of Small Business Awards, recognizing Tracy’s extraordinary achievements.
Through Run Motivators, Tracy Bulino has created a platform that promotes physical fitness and fosters a sense of community and purpose. Her journey from personal loss to entrepreneurial success is a powerful story of resilience and dedication. By supporting Run Motivators, participants contribute to a cause that saves lives—both human and animal—one step at a time.
For more information, visit Run Motivators’ website. Follow Run Motivators on Facebook, Instagram, and TikTok.
Published by: Nelly Chavez
