By: Sarah Jones
At a time when many women may feel told to slow down or settle in, Tracy Worthington offers them a script—and invites them to rewrite the whole story.
As she celebrates the two-year anniversary of her coaching company, Worthy Coaching SOUL~utions™, LLC, Tracy focuses on a powerful goal: to empower women 40 and beyond to stop asking for permission and start living with greater boldness.
“Midlife isn’t necessarily a crisis,” Tracy says with a confident smile. “For many, it’s a calling.”
After decades of helping women transform their outer lives through beauty and entrepreneurship, Tracy now guides them to transform from the inside. Her newest offering, Starring You™, is a 6-month private coaching program that’s emerging as a popular choice for women ready to step into the spotlight of their next act.
At the heart of the program is Tracy’s proprietary Redesign Your Life System™, a thought-provoking 6-step framework that helps women let go of outdated identities, align with their authentic purpose, and take inspired action toward creating the life they’ve always wanted—but perhaps didn’t think was possible.
“I work with women who are successful on paper but often feel quietly unfulfilled,” she explains. “They’ve checked all the boxes—career, relationships, family—but something inside them is whispering, there’s more. That’s where I come in.”
From Challenge to Renewal
Tracy’s own story reads like a masterclass in reinvention. After losing her husband to suicide in 2008, she faced not just heartbreak but a complete identity shift. She began a powerful inner journey, turning pain into purpose and choosing to rebuild her life on her own terms. Today, her journey fuels the meaningful work she offers, showing that even in our darkest moments, we can find ways to rewrite our story.
Years later, when the pandemic forced her to close the doors on her thriving beauty business, she was faced with another moment of reckoning.
Instead of retreating, she leaned into her lifelong passion for personal growth and began coaching women who, like her, had been through seismic life shifts and were ready to find their way forward.
Worthy Coaching SOUL~utions™, LLC was born in 2023, and the impact has been notable.
“I’ve always strived to make women feel seen and heard,” Tracy says. “Now, I get to help them see themselves again.”
And it’s not just about encouragement. Tracy brings over 30 years of business savvy, entrepreneurial experience, and a practical mindset toolkit to her coaching. Certified in Life Scripting and trained by the Transformation AcademyⓇ, she blends strategy with soul, helping her clients rewire their thinking, clarify their vision, and walk with greater confidence toward their dreams.
A Creative Entrepreneur with a Passion for Growth
Before coaching, Tracy’s entrepreneurial spirit was already turning heads. She created the upscale bath and body line OoohLaLa of Beverly Hills, which was sold at Nordstrom, Henri Bendel, and featured on QVC. She also launched Très Chic Amis, a luxe dog apparel brand inspired by her Yorkie, “Lucy”—attracting the attention of celebrities and landing features in Oprah Magazine, People, WWD, and InStyle.
“I’ve helped women glow from the outside in,” she laughs. “Now it’s time they glow from the inside out.”
Her work today has the same blend of elegance and empowerment, but with deeper roots. Her private coaching, live workshops, and signature tools like guided visualizations and scripting exercises are designed to help women reconnect with their voice, rewrite their story, and reclaim their power.
What’s Ahead for Tracy Worthington?
Tracy was honored by Palm Springs Life Magazine as one of the Top Women in Business, and she’s currently booking speaking engagements for 2025–2026.
Whether she’s on stage, inside a client session, or going live with her Empowered Beginnings™ weekly video series, one thing is clear: Tracy Worthington is not just helping women transform—she’s fostering a movement.
“I want women to know they have the potential to be the star of their story,” she says. “Not the sidekick. Not the background character. It’s your time.”
And if Tracy has anything to say about it, midlife is about to get a remarkable glow-up.
For media inquiries or to book Tracy for a speaking engagement, please contact info@worthycoachingsoulutions.com.
Learn more about Tracy Worthington and her empowering coaching programs at www.worthycoachingsoulutions.com.
Disclaimer: This article is for informational and inspirational purposes only and does not constitute professional coaching, psychological, or medical advice. Results from coaching programs may vary based on individual circumstances. Readers should seek appropriate professional guidance for personal or mental health concerns.
Published by Joseph T.
