Women's Journal

Executive Coach, Founder of the Just Do You Institute of Women’s Empowerment

Just Do You
Photo Credit To: pamperrypr

In a world filled with constant demands and expectations, the journey towards self-discovery and empowerment can often seem like an elusive dream. However, for women executives, nonprofit leaders, and BIPOC small business owners, the path to personal and professional fulfillment is illuminated by the inspiring story of Trina Ramsey, the driving force behind the Just Do You Institute of Women’s Empowerment.

Trina Ramsey: An Overcomer’s Story

Trina Ramsey’s life story is a testament to resilience, determination, and the unwavering belief that one can rise above even the most challenging circumstances. Growing up in poverty and losing her single mother at the tender age of 15, Trina faced adversity head-on. It was her extended family’s support that prevented her from falling through the cracks of a system that often fails marginalized communities.

Yet, Trina’s journey was not without its own set of burdens. She found herself adopting the persona of “superwoman,” a common trope among women of color, driven by the relentless pursuit of success and the fear of failure. This commitment to perfection kept her trapped in the suffocating grip of imposter syndrome, where the pressure to excel overshadowed her own well-being.

In 2009, Trina’s life took a transformative turn when she ventured into the realm of life coaching. This marked the beginning of her personal reawakening, a journey dedicated to her own self-care and advocacy for the empowerment of women. It was during this time that she birthed the Just Do You Institute for Women’s Empowerment, a platform designed to help women leaders embrace their intrinsic worth and make bold choices to enrich their lives.

Inspiration Behind the Business

Trina’s decision to become a life coach in 2009 was not merely a career choice; it was a calling deeply rooted in her passion for supporting others and her unyielding inspiration to make a difference. Throughout her life, she had been the friend who provided unwavering support, accruing mentees along the way. Her professional journey was a testament to her natural inclination towards people and relationships.

 Just Do You

Photo Credit To: pamperrypr

Trina’s childhood experiences, filled with adversity and uncertainty, kindled a burning desire to make a difference in the lives of others. Her strengths—Maximizer, Connectedness, Woo, Belief, and Strategic thinking—aligned perfectly with the role of a coach. As she honed her coaching practice, it became clear that her true impact lay in supporting women leaders, particularly those in their 40s, 50s, 60s, and beyond, as they navigated the numerous milestones and life changes that define this season of life.

Overcoming Challenges

Throughout her career, Trina Ramsey has faced numerous challenges, from being pushed out of a job to grappling with imposter syndrome, the superwoman syndrome, and the glass cliff. However, what sets her apart is her unwavering motivation to herself. She excels in diplomacy but has also mastered the art of speaking uncomfortable truths and walking away when necessary. Trina firmly believes that no one should spend their precious time in a job that makes them miserable, abused, or taken for granted.

In her early years as a coach, Trina struggled with indecision about her niche and initially took a generic approach. It was only through self-discovery, authenticity, vulnerability, and investments in coaching and personal development programs that she found her voice and clarified her message.

Trina Ramsey’s Unique Perspective

Trina Ramsey’s extensive experience as a woman C-suite leader with over two decades of nonprofit fundraising and 14 years as a life, career, and executive coach uniquely positions her to support women nonprofit leaders. She understands the immense pressure nonprofit women leaders face, often neglecting their own needs in the pursuit of serving their organizations and communities. Her background in training boards, providing fundraising expertise, and addressing leadership challenges is a testament to her commitment to empowering women in these roles.

As a Black woman, Trina recognizes that the struggles stemming from capitalism and white supremacy plague both the nonprofit sector and Black professionals and business owners. She understands the narratives that pressure individuals to prove their worth and believes in the importance of dismantling these destructive tropes.

Notable Career Highlights

Trina Ramsey’s journey is marked by remarkable achievements, including becoming a best-selling author with her debut book. She was also a finalist in an indie book contest and co-authored three other books. Her decision to share her personal story, including her mother’s tragic death, mental health, and suicide, at the I Am Woman Conference in 2018 was a pivotal moment, breaking the silence around mental health issues. Trina, a sought-after speaker for hire, is currently working on a memoir about her mother and grandmother, who both met tragic ends in the same year.

 Just Do You

Photo Credit To: pamperrypr

Her program, “Sweet Freedom,” dedicated to supporting women nonprofit and BIPOC leaders in reclaiming their worth and agency, has made a significant impact. Trina’s insights on self-love and self-care during the pandemic were featured in Essence Magazine, further cementing her reputation as a guiding voice.

Trina Ramsey’s journey from adversity to empowerment is a beacon of hope for women executives, nonprofit leaders, and BIPOC small business owners. Her story underscores the power of choosing oneself and embracing one’s worth. As she continues to pave the way for others, her vision for the future includes launching a nonprofit coaching and consulting practice and speaking at conferences worldwide. Trina Ramsey’s mission is clear: to help people break free from societal constraints, embrace their brilliance, and prioritize their mental and emotional well-being. Her story is a testament to the transformative power of radical self-care and self-belief, inspiring others to embark on their own journey of empowerment.

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