By: Maria Williams

Elsa Morgan’s journey is one of remarkable resilience and transformative success. 

As the founder and CEO of The Queenie Effect Pty Ltd, Elsa has become a leading force in empowering female entrepreneurs. Her story, marked by overcoming personal and professional obstacles, is a beacon of hope and inspiration. 

In this in-depth interview, we uncover how Elsa Morgan built her business from the ground up, the challenges she faced, and her vision for the future.

Q: Elsa, your rise from a challenging background to becoming a successful entrepreneur is incredibly inspiring. Can you share how The Queenie Effect started and what motivated you to launch it?

Elsa Morgan:  Thank you! I appreciate you.  My journey began when I decided to create my company, The Queenie Effect and then launch my coaching programs in mid-2021. I had a desire to support women in business. Initially, we focused on providing coaching services through group and one-on-one programs. However, as I engaged with more women, I realized there was a broader need for support. This insight led us to evolve the company into a comprehensive Women’s Empowerment company. Our services now include the Business Launch program to help women start six-figure businesses and the Six-Figure Success Collective to scale existing ventures. Additionally, we offer book collaboration opportunities and host EmpowerYou events to reach a broader audience on a global basis.

Q: Your early life and career were fraught with challenges. How did these experiences shape your approach to business and coaching?

Elsa Morgan: My early life was marked by significant adversity, including poverty and a challenging financial situation after the 2009 Global Financial Crisis. These experiences instilled in me a profound understanding of struggle and resilience. I started my side hustle in 2015 with no prior business ownership experience, driven purely by motivation and the desire to create something meaningful. When I retired from corporate life in 2018 to focus on my business full-time, those early struggles fueled my determination. They taught me the value of perseverance, and I bring that same spirit to my coaching programs, encouraging my clients to overcome their own obstacles with resilience and self-belief.

Q: Building a business from scratch involves many hurdles. What were some of the most significant challenges you faced, and how did you overcome them?

Elsa Morgan: One of the significant challenges was the skepticism from others who doubted my capabilities and qualifications. When I launched The Queenie Effect, I faced numerous doubts and criticisms. Additionally, the transition from a corporate environment to running a business from home presented its own set of challenges. Overcoming these obstacles required a lot of self-belief and a clear vision. I focused on my goals and remained committed to my mission. By concentrating on working on myself, specifically working on my mindset and skill set so I could deliver real results and maintain a consistent approach, I was able to prove the value of my services and build a successful business.

Q: Your achievements in such a short time are impressive. Can you elaborate on some of the milestones you’ve reached with The Queenie Effect?

Elsa Morgan: Certainly! One of my proudest moments was successfully launching The Queenie Effect and achieving significant revenue in just 92 days. Since then, we have achieved 7-figures from the launch. Building the business organically, without relying on external platforms or stages, has been a significant accomplishment. Another milestone was my husband joining me in the company in 2023, which allowed us to work together and achieve even more. Additionally, purchasing our dream home in 2024 was a personal highlight. These achievements are a testament to the hard work and dedication that has gone into building The Queenie Effect.

Q: Looking ahead, what are your aspirations for The Queenie Effect and your personal brand?

Elsa Morgan:  My vision for The Queenie Effect is to expand our impact significantly globally. I aim to attract over 200 women actively involved in our Six-Figure Success Collective, learning the skill set, mindset and fundamentals to build 6-figures businesses. I also aspire to become a prominent speaker on global stages, sharing my experiences and inspiring women to take action. My book will play a crucial role in providing valuable insights for women aiming to build six-figure businesses. Additionally, we plan to offer business boost opportunities to women in low-socio-economic environments, helping them launch and grow their ventures.

Q: What do you believe sets you apart from other coaches and what core values guide your work?

Elsa Morgan: What sets me apart is my commitment to authenticity and results. I am known for my no-nonsense approach and for delivering on my promises. My coaching is grounded in real-world success and proven frameworks. I prioritize honesty and transparency, which helps build trust with my clients. The core values that guide my work are integrity, empowerment, and resilience. I am dedicated to providing real, actionable support that leads to tangible results for the women I work with. Lastly, I have recently been told that I am lucky. I am not lucky – I am patient, persistent, committed and consistent.

Q: Finally, what life lesson would you like to share with our readers, especially those who might be facing their own struggles?

Elsa Morgan: Life will present to you who you are. So, if you are facing challenges, ask yourself, “what do I need to learn from this moment?”. I also believe that no matter how tough life gets, you can overcome challenges and emerge stronger. Reflecting on my own journey, I’ve learned that even in the darkest moments, there is a way forward. You are stronger than you think, more capable than you realize, and your knowledge and potential are often greater than you give yourself credit for. Keep pushing forward, believe in yourself, and remember that every obstacle is an opportunity for growth.

Summary

Elsa Morgan’s story is a powerful example of how determination and resilience can lead to extraordinary success. Through The Queenie Effect, she continues to make a profound impact on women entrepreneurs, helping them navigate their own journeys to success. Elsa’s unwavering commitment to her mission and her authentic approach to coaching set her apart as a leading figure in the world of business empowerment.

Social Media Links:

– Facebook: https://facebook.com/elsabmorgan
– Instagram: https://instagram.com/therealelsamorgan
– LinkedIn: www.linkedin.com/in/businesscoachforwomenelsamorgan
– Website: www.elsamorgan.com

Published by: Holy Minoza