By: Elias Montgomery

Catherine Gray is no stranger to storytelling that educates, inspires, and drives social change. As the creator of the acclaimed documentary Show Her the Money—a powerful expose on the chronic underfunding of women entrepreneurs in venture capital—and now the author of a compelling book by the same name, Gray continues to amplify the voices of women reshaping the entrepreneurial landscape.

What sets Gray apart is her ability to weave together multiple mediums—film, podcasting, and writing—each informing the other, creating a rich, multi-dimensional narrative ecosystem that reaches diverse audiences with clarity and passion.

From Podcast Curiosity to Written Curiosity

Gray’s experience as a podcaster fundamentally shaped the writing process behind Show Her the Money. “I do my podcast because I’m very curious to learn about people’s stories,” she says. This same curiosity became the engine that drove her book’s development.

Rather than simply transcribing interviews or expanding the documentary’s scenes, Gray approached the book as an extended, thoughtful conversation. “The book answers many curious questions about how, when, and why our subjects did what they did to become the changemakers they are today,” she explains.

This immersive exploration allows readers to delve deeper into the motivations, struggles, and triumphs of the women—and men—who play pivotal roles in shifting the venture capital world. The book becomes a space where complexity and nuance can breathe, far beyond the time constraints of a documentary or the casual intimacy of a podcast episode.

A Mission of Equity: The Central Message

At the heart of Gray’s storytelling—no matter the format—is a clear and urgent mission: to spotlight the severe underfunding of women entrepreneurs and the systemic barriers perpetuating gender inequity in venture capital. “Our mission stays the same in our film, our book, and everything we do,” Gray affirms.

She points to a stark statistic: women receive only 2% of all venture capital funding, an imbalance that profoundly shapes which products and services make it to market, and ultimately, which futures are possible for all of us.

“The book aims to enlighten people about how underfunded women entrepreneurs are in the venture capital world,” Gray says, “and about how we can take action to level the playing field and address that gender inequity.”

But beyond raising awareness, the book also seeks to demystify the complex world of venture capital. “We want to help people easily understand in an entertaining way what venture capital is and why it’s so important to what products and services we will see in the future that will impact the entire globe.”

This educational component is crucial. Venture capital, often viewed as an exclusive or impenetrable realm, becomes accessible and relevant to readers who might not otherwise engage with it—whether they are aspiring investors, entrepreneurs, or simply curious advocates for gender equity.

Engaging a Connected Audience Across Platforms

Gray’s storytelling is notably audience-centered, reflecting her belief that the podcast, film, and book together form an ecosystem designed to educate, inspire, and mobilize. “Yes, our podcast, film, and book all are designed to educate and inspire people about entrepreneurship and funding for women,” she confirms.

This integrated approach is responsive to the needs and interests of her growing community. Gray and her team are deliberate in creating content that not only informs but also empowers listeners and readers to see venture capital as both a viable investment strategy and a tool for social impact.

“We try to demystify venture capital and help people understand why it is something they would want to engage with as a means of building wealth and making an impact in the world,” Gray says.

The tone across her work balances accessibility with depth—educational without being dry, inspiring without being preachy, personal without being anecdotal fluff. This balance is key to engaging diverse audiences, from seasoned investors and entrepreneurs to newcomers eager to learn.

Why Multiple Mediums Matter

Gray’s work exemplifies how embracing multiple storytelling formats can expand a message’s reach and resonance. The documentary’s visual power and emotional immediacy complement the conversational intimacy and curiosity of the podcast, while the book offers a reflective space for nuance, detail, and context.

Each platform invites different types of engagement:

The film captures attention with compelling narratives and stunning visuals, sparking conversation and awareness.

The podcast offers a more personal, long-form dialogue where complex ideas can be unpacked over time.

The book provides depth, structure, and a lasting resource that readers can return to again and again.

By leveraging these mediums, Gray not only amplifies the urgent issue of gender disparity in venture capital but also equips audiences with the knowledge and inspiration to be part of the solution.

Looking Ahead

Catherine Gray’s Show Her the Money—in its cinematic, auditory, and literary forms—stands as a vital contribution to the ongoing movement for gender equity in entrepreneurship and investment. It invites us all to rethink who gets funded, who builds wealth, and who shapes the future.

For those wondering where to start, Gray offers a clear path: become curious, learn the stories, understand the systems, and invest—whether your capital is financial, social, or intellectual—in creating a more equitable world.

As Gray puts it, “Our mission stays the same: to level the playing field and help create positive change that impacts generations to come.”

With her unique ability to connect stories across formats, Catherine Gray is showing us how media can be a catalyst—not just for awareness, but for meaningful, lasting action.

Disclaimer: The content in this article is provided for informational and educational purposes only. It does not constitute financial, investment, or legal advice. Readers are encouraged to conduct their own research and consult with a qualified financial advisor or professional before making any investment decisions.