By: Matt Fernandez
“I always tell my team; we are here to lift each other. That’s the foundation of everything we do.”
Against all odds, Brit Costa has transformed personal tragedy into a purpose-driven advocacy. As the founder of Macromed Spa and The Princeton Co., Brit has made it her mission to help others.
Her organizations are more than just businesses — they are communities for healing, growth, and empowerment.
In a recent interview on The Passionate Pioneer podcast with Beth Taylor, Brit shared her resilience journey, leadership philosophy, and commitment to creating a culture of giving.
Creating a Business Rooted in Purpose
Brit’s journey to entrepreneurship was not conventional. Before launching Macromed Spa, she faced a devastating personal loss. She and her husband struggled with infertility before turning to IVF, which resulted in the pregnancy of identical twins.
But just three weeks before their due date, tragedy struck.
The twins developed twin-to-twin transfusion syndrome, a preventable condition that ultimately took their lives.
“After that loss, I didn’t know how to move forward,” Brit shared. “But my husband kept telling me, ‘Stay toward the light.’”
Rather than being consumed by grief, Brit channeled her pain into building something meaningful. She launched The Princeton Co., named after her sons, Princeton and Conrad. It started as a sunless tanning studio and included wellness and aesthetics services.
Leading with Heart and Integrity
Brit rejects the traditional business mindset that prioritizes profits over people. With a team of 32, she helps every employee feel valued.
“I don’t see my team as numbers,” Brit said. “If I can break even financially but still make sure my people feel seen and supported, I consider that a success.”
Her approach to leadership emphasizes respect, care, and fairness. She aims to create an environment where employees and clients feel valued. Rather than prioritizing sales, her team takes a mindful approach to aesthetics, considering safety and necessity before recommending treatments.
“If someone comes in asking for a procedure that isn’t right for them, we say no,” Brit explained. “It’s not just cosmetic—it’s medical. And we have to be responsible.”
Breaking the Stigma Around Beauty and Wellness
Macromed Spa aims to normalize medical aesthetics and redefine beauty treatments as part of self-care. Brit understands that some people hesitate to explore these services due to misconceptions.
“There’s a stigma around aesthetics,” she said. “People assume you’ll look unnatural or overdone. However, these treatments can be done subtly to enhance confidence. It’s no different than coloring your hair.”
Her philosophy centers on aging gracefully and empowering clients with knowledge. Unlike clinics that push excessive treatments, Brit’s approach prioritizes balance, integrity, and individual needs.
A Legacy of Strength and Compassion
Brit’s businesses are not just about beauty but resilience, empowerment, and community. She pours the love she could not give to her twins into her team, her clients, and the causes she supports.
She remains committed to advocating for change. Drawing from a personal experience with privacy concerns, she collaborated with attorney Gloria Allred to support efforts for stronger legal protections. She has also shared her perspective on gaps in medical care and prenatal rights, speaking from her own experiences.
“I never planned to become an advocate,” Brit said. “But when I see a flaw in the system, I can’t ignore it.”
Her story is a reminder that adversity does not define a person—how they respond to it does. Brit Costa has turned her pain into purpose through her businesses and advocacy, proving that even the darkest moments can lead to something meaningful.
Published by Drake M.
