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Women's Journal

Mitzi Krockover, MD, on Addressing Gaps in Women’s Healthcare

From puberty to menopause and beyond, women move between providers, specialties, and systems that were not necessarily designed to connect, leaving many at risk of falling through the cracks of a fragmented healthcare system. The challenge is not simply adding more women’s health services. It is redesigning healthcare, research, and education around the way women actually experience health across their lifespans. “The lanes are a six-lane highway, not a two-lane highway,” says Mitzi Krockover, MD, Director of Women’s Health Innovation and Professor of Practice at Arizona State University College of Health Solutions.

The Gaps Appear at the Transitions

Some of the most consequential care gaps emerge at moments of transition. A young woman moving from pediatrics into adulthood may experience symptoms of endometriosis that are not recognized. During her reproductive years, pregnancy complications such as gestational diabetes, hypertensive disorders of pregnancy, or preterm birth may be treated as isolated obstetric events, even though they can signal increased health risks later in life. As she moves into midlife, she may continue to rely on her gynecologist for much of her care, even though gynecologic care is not a substitute for comprehensive primary care. At the same time, her primary care clinician may not have a complete obstetric history or recognize the long-term significance of those pregnancy complications as risks for cardiometabolic disease and other conditions.

Those transitions become harder when care is fragmented. A patient may move from primary care to multiple subspecialists without anyone coordinating the bigger picture. Others eventually leave the health system altogether because they feel their symptoms are not being taken seriously. That can drive women toward alternative providers and services simply because they want to feel heard. The problem, therefore, is much bigger than diagnostic delay or symptom dismissal. It is a structural issue involving the organization of care.

Closing the Gaps Starts in Medical Education

Krockover sees medical education as an important place to begin. Her vision is straightforward: medical students should routinely ask how a condition differs between women and men biologically, physiologically, and anatomically. “If we don’t know the answer, we know that we now have a gap,” she says. Healthcare education can prepare clinicians to recognize sex differences, understand a broader range of women’s health issues, and know when a patient needs to be referred or handed off.

The same principle applies to research. Sex differences need to be embedded in research design and reporting rather than treated as an afterthought. Without disaggregated data, treatments and clinical guidance can miss important differences in how women respond.

That concern takes on new significance as healthcare adopts artificial intelligence (AI). “AI is pulling from the obvious, from the available evidence,” Krockover says. “If the available evidence is incomplete or incorrect, the output that they’re going to give is already biased.”

Build Care Around the Whole Patient

Better women’s health also requires moving beyond the idea that healthcare alone determines health outcomes. “Nothing happens in a silo,” says Krockover, underscoring the ways lifestyle, environment, genetics, sex, gender, and other factors interact throughout a person’s life.

That philosophy shaped Krockover’s work building women’s health institutions, including the Iris Cantor–UCLA Women’s Health Center at the University of California, Los Angeles (UCLA), and a women’s health function at Humana. For her, creating a successful women’s health center or program starts with defining exactly what it intends to accomplish.

An initiative needs clear goals, measurable outcomes, institutional sponsorship and sufficient resources. Its leadership must have real decision-making authority rather than being asked to treat women’s health as an additional project. Interdisciplinary teams are equally important because women’s health crosses clinical specialties and is influenced by social determinants of health.

Just as important is the ability to iterate to respond to customer need. Krockover recalls acting as a “mystery shopper” at UCLA, testing everything from how quickly calls were answered to how patients experienced the system. The exercise underscored the fact that care design needs input from the woman receiving it, not just the institution providing it.

Innovation Can Help, But Evidence Still Matters

The growth of femtech, or women’s health technology, is creating new possibilities, particularly around menopause. New therapeutics, diagnostics, telehealth services and other products are expanding options for women who historically have had too few.

Innovation, however, does not automatically mean better care. Krockover cautions that the speed of the market can make it difficult to distinguish evidence-based solutions from products that have not been adequately validated. “Just because you heard it on TikTok, Instagram, or Facebook doesn’t mean that it’s good for you or that, again, it’s science-based,” she says.

For women navigating menopause and midlife health, that means innovation should be accompanied by scrutiny, clinical evidence, and informed conversations with trusted providers.

The opportunity extends well beyond menopause. Krockover points to osteoporosis, cardiometabolic disease and cognitive health as areas where women’s health innovation could have significant impact. Closing the research gap can improve diagnosis and treatment while giving innovators better evidence on which to build.

Fixing Women’s Health Benefits Everyone

The consequences of getting women’s health wrong are significant. Research gaps can lead to delayed diagnoses, ineffective treatments, and products that are later found to have different or adverse effects in women. Those gaps can also become self-perpetuating. If the underlying evidence is incomplete, clinical guidance can reproduce those shortcomings. If that guidance becomes embedded in digital health tools and AI systems, the effects can spread even further.

A recent McKinsey Health Institute analysis estimated that closing the women’s health gap could add at least $1 trillion annually to the global economy by 2040. The impact extends beyond healthcare costs: poor health can reduce women’s workforce participation and productivity and affect families and communities, particularly given women’s substantial caregiving roles. Closing the gap, therefore, benefits far more than women alone.

According to Krockover, the solution is not a single new women’s health center, product or investment fund. It is a more connected approach to healthcare, research, education and innovation, one that recognizes sex differences, listens to patients and measures whether systems are actually delivering better outcomes. It is ultimately a model for better healthcare for everyone.

The central question is whether healthcare institutions are willing to build the structures, incentives and evidence base required to make today’s increased attention to women’s health truly meaningful.

For further insights into innovations in women’s health care, follow Mitzi Krockover on LinkedIn.

Disclaimer: This article is for general informational and educational purposes only and does not constitute medical advice, diagnosis, or treatment. Readers should consult a qualified healthcare professional regarding their individual health needs, symptoms, or treatment options.

Women Entrepreneurs Receive $20,000 in New Orleans Awards

Two women entrepreneurs received a combined $20,000 through Curate’s inaugural New Orleans pitch competitions. Alicia Williams received $15,000 for Selah, while Aisha Abbasova earned $5,000 for ABBASAID. The three-day conference brought more than 200 women together for sessions covering entrepreneurship, leadership, technology, fundraising and professional development.

Key Takeaways

  • Alicia Williams, founder of Selah, received the $15,000 Curate Women’s Pitch Competition award.
  • Selah is developing an app focused on helping women understand and manage hormonal health.
  • Aisha Abbasova, founder of ABBASAID, received $5,000 through the Student Pitch Competition.
  • ABBASAID is developing an AI-powered seeing-eye cane for people with visual impairments.
  • Curate’s first New Orleans conference attracted more than 200 women and included sessions on entrepreneurship, AI, fundraising, grants and leadership.

Curate Awards $15,000 to Selah Founder Alicia Williams

Alicia Williams, founder of Selah, received $15,000 through Curate’s Women’s Pitch Competition during the organization’s first New Orleans conference. The award was the larger of the two pitch prizes presented during the event.

Selah is developing an app focused on helping women understand and manage hormonal health. Williams’ business was selected for the Curate Women’s Pitch Competition, which formed part of the three-day conference in New Orleans.

The award placed women’s health technology alongside entrepreneurship within the competition. Selah’s focus is specifically on hormonal health, giving the company a direct connection to women’s health needs.

The $15,000 award was part of a combined $20,000 distributed through Curate’s two pitch competitions. The second award went to Aisha Abbasova, founder of ABBASAID.

The focus on women founders also connects with recent coverage of younger entrepreneurs developing businesses through digital platforms and independent ventures, including new approaches to leadership.

Curate’s New Orleans conference included activities focused on entrepreneurship and professional development. Sessions addressed areas including fundraising, grants, leadership and technology, providing the setting for the pitch competitions.

Student Pitch Competition Awards $5,000 to Aisha Abbasova

Aisha Abbasova, founder of ABBASAID, received $5,000 through Curate’s Student Pitch Competition. Her business is developing an AI-powered seeing-eye cane designed for people with visual impairments.

The award brought the total distributed through the two Curate pitch competitions to $20,000. Williams received $15,000 through the Women’s Pitch Competition, while Abbasova received $5,000 through the student competition.

ABBASAID’s product combines artificial intelligence with an assistive device. The seeing-eye cane is intended for people with visual impairments, giving the company a focus on accessibility technology.

Abbasova’s award also placed a technology-focused business within the conference’s entrepreneurship activities. The competition included an opportunity for a student entrepreneur to receive funding for a product designed around accessibility.

The two awards covered different areas of entrepreneurship. Selah is developing technology centered on women’s hormonal health, while ABBASAID is developing an assistive technology product for people with visual impairments.

Both founders received awards through competitions held as part of Curate’s first New Orleans conference. The event combined the pitch competitions with sessions addressing business and professional development topics.

Selah Develops Technology Focused on Women’s Hormonal Health

Selah’s business is centered on an app designed to help women understand and manage hormonal health. Alicia Williams founded the company and received the $15,000 award through Curate’s Women’s Pitch Competition.

The company’s focus gives the pitch competition a direct connection to women’s health. Its product is being developed around information and management related to hormonal health.

The Selah award was part of a conference that included sessions covering several areas of professional development. Curate’s New Orleans schedule included discussions involving entrepreneurship, leadership, fundraising, grants and technology.

Women founders working across health and business have also been featured in coverage of women leading health-focused businesses, providing additional context for the intersection of women’s leadership and health.

The pitch competition provided a financial award to Williams as she develops Selah. The $15,000 prize accounted for three-quarters of the combined $20,000 awarded through the two competitions.

The competition also placed women entrepreneurs at the center of an event that brought more than 200 women to New Orleans. The conference combined pitch opportunities with sessions addressing business and professional development.

ABBASAID Develops an AI-Powered Seeing-Eye Cane

ABBASAID, founded by Aisha Abbasova, is developing an AI-powered seeing-eye cane for people with visual impairments. Abbasova received $5,000 through Curate’s Student Pitch Competition.

The product gives the company a focus on assistive technology and accessibility. Its use of artificial intelligence is also consistent with technology sessions included in the Curate conference schedule.

Abbasova’s award represented the second portion of the $20,000 distributed through the two pitch competitions. The student competition award was separate from Williams’ $15,000 Women’s Pitch Competition prize.

The two winning businesses addressed different product areas. Selah is developing an app focused on women’s hormonal health, while ABBASAID is working on a cane designed for people with visual impairments.

Both founders received awards through competitions held as part of Curate’s first New Orleans conference. The event combined the pitch competitions with sessions covering business and professional development topics.

Curate New Orleans Conference Brings More Than 200 Women Together

Curate’s first New Orleans conference brought more than 200 women together for three days of sessions and activities. The schedule included topics such as entrepreneurship, leadership, technology, fundraising, grants and professional development.

The conference also included sessions addressing artificial intelligence and other areas relevant to the two businesses recognized through the pitch competitions. Selah is developing an app focused on women’s hormonal health, while ABBASAID is developing an AI-powered seeing-eye cane.

The pitch competitions provided direct financial awards to two founders. Williams received $15,000 through the Women’s Pitch Competition, and Abbasova received $5,000 through the Student Pitch Competition.

The combined $20,000 award total was distributed across the two competitions. The awards recognized businesses working in women’s health technology and accessibility technology.

The New Orleans conference therefore included both entrepreneurial competitions and educational sessions. More than 200 women participated in the three-day event, with activities covering business development, leadership, technology and professional skills.

The event’s leadership component also fits within recent coverage of women building and leading businesses, including a women-led agency growth story involving founders Isabella Gikher and Maria Castedo.

Frequently Asked Questions

Who received the $20,000 in New Orleans pitch awards?

Alicia Williams and Aisha Abbasova received the combined $20,000. Williams received $15,000 for Selah, while Abbasova received $5,000 for ABBASAID.

How much did Alicia Williams receive from Curate?

Williams received $15,000 through Curate’s Women’s Pitch Competition. She is the founder of Selah, which is developing an app focused on women’s hormonal health.

What is Selah developing?

Selah is developing an app focused on helping women understand and manage hormonal health. The company was founded by Alicia Williams.

What is ABBASAID developing?

ABBASAID is developing an AI-powered seeing-eye cane for people with visual impairments. The company was founded by Aisha Abbasova, who received $5,000 through Curate’s Student Pitch Competition.

How many women attended Curate’s New Orleans conference?

More than 200 women attended Curate’s first New Orleans conference. The three-day event included sessions on entrepreneurship, leadership, technology, fundraising, grants and professional development.

Beyond Bookkeeping: How Acestar Helps Business Owners Understand Their Numbers

Accounting Support Built Around Financial Clarity

For many small business owners, the work that inspired them to become entrepreneurs is not the same work that consumes much of their time.

Customers need attention. Operations need managing. Products and services need delivering. And somewhere among those responsibilities are bookkeeping, reporting requirements, tax compliance, payroll, and the ongoing financial administration of the business.

Esther Anyanwu understands that experience from both sides.

Before founding Acestar Accounting & Tax Advisory Services in 2022, Anyanwu had run various small businesses herself. Even with a background in accounting, she found that after putting her energy into running a business, organizing the numbers and staying on top of reporting and compliance were often the last things she wanted to spend time doing.

She wanted to focus on the products and services she was bringing to the market.

That experience ultimately helped shape Acestar.

“I started Acestar Accounting & Tax Advisory Services to alleviate the accounting and financial responsibilities that small business owners often have to carry alongside actually running their businesses,” Anyanwu says.

Today, Acestar serves small and owner-managed businesses, professionals, entrepreneurs, and nonprofit organizations, with a mission to help business owners understand their financial position and make informed decisions with greater clarity and confidence.

Building an Accounting Firm Around Clarity

Photo Courtesy: Fontaine Photography

For Anyanwu, taking financial responsibilities off a business owner’s plate is only part of the equation.

One of the biggest turning points in building Acestar came when she realized that completing the accounting work itself was not enough.

A business owner could have bookkeeping that was up to date and filings that were complete and still not understand what was happening financially within the business.

That realization changed how Anyanwu thought about the role Acestar could play.

She wanted clients not only to have their accounting tasks handled, but also to understand the financial information being produced and be able to use it to make better decisions.

That emphasis on clarity and partnership has become central to Acestar’s approach.

An Approach Built Around Clarity and Partnership

Acestar provides recurring bookkeeping and financial reporting, corporate and personal tax preparation, business year-end services, GST/PST compliance, payroll administration, and financial advisory. The firm also provides catch-up and clean-up accounting for businesses that need help getting their books back on track.

But Anyanwu does not believe accounting should simply happen behind the scenes while the owner remains uncertain about what the numbers mean.

Acestar takes time to listen to clients, understand their businesses, and explain financial information in a practical and accessible way.

The firm also avoids a one-size-fits-all approach, tailoring its support to what each client actually needs while maintaining an emphasis on accuracy, integrity, and responsiveness.

The goal is for clients to feel comfortable asking questions, confident that their accounting and compliance responsibilities are being handled, and informed enough to make better decisions about their businesses.

Supporting Clients Through Financial Overwhelm and Uncertainty

Many clients come to Acestar feeling overwhelmed, behind, or uncertain about the financial side of their businesses.

According to Anyanwu, after working with the firm, clients have more organized and up-to-date financial information, greater confidence that their accounting and compliance responsibilities are being handled, and a clearer understanding of what their numbers are telling them.

One of the outcomes Acestar values most is peace of mind.

The goal is to help clients move away from wondering whether things are being handled correctly or feeling unsure about what their numbers mean and toward feeling informed, supported, and better equipped to make decisions for their businesses.

For Anyanwu, seeing that shift is also one of the most rewarding parts of being a founder.

She describes seeing the relief a client experiences when something that once felt overwhelming finally makes sense as one of the reasons she values being able to shape Acestar’s approach herself.

Building the Next Chapter of Acestar

Anyanwu holds a bachelor’s degree in Accounting with a specialization in Business Law. She is QuickBooks and Xero certified, has completed professional payroll training, and is a member of the National Payroll Institute. She is also continuing her professional accounting education toward the Chartered Professional Accountant designation in Canada.

Her vision for Acestar extends beyond traditional bookkeeping and tax compliance.

Over the next several years, Anyanwu plans to grow the founder-led practice into a full-service accounting and advisory firm with a strong team and specialized areas of expertise.

She also wants to expand into deeper advisory and controller-level support, helping business owners understand not only where their businesses stand today, but also plan more confidently for where they want to go.

That vision extends to the type of company she wants to build internally. Anyanwu wants Acestar to provide talented professionals with opportunities to build meaningful careers while maintaining the flexibility to be present for their families.

Ultimately, she wants Acestar to be known for its expertise, integrity, and quality of its client relationships.

The Vision Behind Acestar

The idea behind Acestar began with Anyanwu’s own experience as both an accountant and a business owner.

She understood what it was like to care deeply about the work a business was created to do while still carrying the financial and administrative responsibilities required to operate it.

Acestar was created to help shoulder some of that responsibility without leaving the business owner disconnected from the numbers.

For Anyanwu, the goal is not simply to process numbers or file returns. It is to provide accounting support business owners can trust while helping them understand what is happening financially within their businesses.

And as Acestar grows, that combination of support, clarity, and partnership remains at the center of the firm Anyanwu is building.

Acestar Accounting & Tax Advisory Services is based in Pitt Meadows, British Columbia, and serves Maple Ridge, the Tri-Cities, and clients internationally.

Connect With Acestar Accounting & Tax Advisory Services

Photo Courtesy: Fontaine Photography

Businesses and nonprofit organizations interested in small business accounting services can contact Acestar to discuss their needs and determine whether its available support is appropriate.

Website: Acestar Accounting & Tax Advisory Services
Facebook: Acestar Accounting & Tax Advisory Services
LinkedIn: Esther Anyanwu
Instagram: Acestar Accounting
Email: admin@acestaraccounting.com

Disclaimer: This article is for general informational purposes only and does not constitute professional advice. Readers should consult a qualified professional regarding their individual circumstances.

Beyond Decluttering: The Personalized Approach Behind Simply Organized For You

When Naddine Baha founded Simply Organized For You in 2020, she saw that people needed more than help organizing their belongings.

They needed support, encouragement, and sometimes even the validation that it was okay to ask for help.

The timing made that need especially apparent. Simply Organized For You launched just a few months after the COVID-19 pandemic began, when homes were suddenly being asked to serve multiple purposes at once. Families were working from home, children were learning and playing in the same spaces, and many people were trying to make their homes function in ways they never had before.

Baha wanted Simply Organized For You to be a helping hand, bringing a fresh perspective, practical solutions, and creativity to spaces that had become overwhelming.

Although the company was founded in 2020, Baha brought more than 20 years of experience in organizing, design, moving, and creating functional spaces to the business.

An Approach Centered on the Individual

One of the biggest lessons Baha says she has learned is that no two clients, homes, or days are the same.

Every client comes to Simply Organized For You with a different lifestyle, set of challenges, needs, and goals. Rather than applying a single organizing formula to every project, Baha and her team take time to listen and understand what each client needs before creating personalized solutions.

“For me, organizing isn’t simply about making a space look beautiful, it’s about creating a home that feels more functional, comfortable and supportive of the people who live there,” Baha says.

That philosophy is reflected throughout the company’s approach.

Simply Organized For You combines practical organization with creativity, styling, and thoughtful attention to detail. Just as importantly, the team approaches projects with compassion and without judgment.

Whether someone feels overwhelmed, is preparing for a move, is downsizing, or simply wants a home that functions differently, the team’s intention is to meet clients where they are and guide them through the process.

Photo Courtesy: Fontaine Photography

Supporting Different Homes, Lifestyles, and Transitions

Simply Organized For You works with busy professionals and families, people who feel overwhelmed by clutter or do not know where to begin, and individuals navigating life transitions such as moving, downsizing, or settling into a new home.

The company also works with clients who benefit from a more personalized and supportive approach to organizing, including those with ADHD or neurodivergent needs.

Rather than expecting clients to adapt to a predetermined system, the team creates practical systems around each person’s lifestyle, routines, and the way they naturally function at home.

Services include professional home organizing and decluttering, downsizing and life transition support, packing, unpacking and move management, home staging and styling, and whole-home organizing and styling.

Bringing Organizing and Home Styling Together

As Simply Organized For You grows, Baha sees an increasing opportunity to bring home organization and styling together.

She has found that clients do not necessarily want their homes to simply look organized. They want spaces that are functional, beautiful, and reflective of how they want to live.

That perspective is shaping the future direction of the company.

Baha plans to continue expanding the level of support Simply Organized For You provides, including whole-home organizing and styling, moving, unpacking, downsizing, and helping clients through different transitions in their lives.

At the same time, she wants to preserve the personalized approach, creativity, and genuine care that have remained important to the business as it has grown.

What Clients Have Shared About the Experience

For Baha, one of the most rewarding parts of the work is seeing the relief and sense of accomplishment clients can experience as they work through their spaces.

According to Baha, the result clients mention most often is a genuine sense of relief. Clients have told the company they feel lighter, less overwhelmed, and more at ease in their homes after their spaces have been thoughtfully organized.

The team also puts practical systems in place with the intention of making everyday routines easier and helping clients maintain their organization after the project is complete.

Ultimately, Baha says she wants clients to be able to walk into their space and feel:

“This works for me, and I can maintain it.”

Growing Through Relationships and Trust

For Baha, success is not measured solely by completing an organizing project.

Simply Organized For You has developed a reputation through five-star client reviews, repeat business, and referrals. Baha says some of the most meaningful measures of success are when clients invite the team back into their homes, refer family and friends, or share how their everyday lives have changed through the work they have done together.

Those relationships are also an important part of how Baha envisions the company’s future.

As the team grows and Simply Organized For You expands its organizing, styling, and life-transition support, she wants to continue building long-term client relationships without losing the personal attention behind the company.

Photo Courtesy: Fontaine Photography

The Vision Behind Simply Organized For You

At the heart of Baha’s vision is a belief that home organization can be about more than how a space looks.

As Simply Organized For You continues to grow, she wants to preserve the personal attention, creativity, and genuine care that have shaped the company while helping clients through their homes and different transitions in their lives.

It comes back to the same purpose that inspired the company from the beginning: to be a helping hand for people who may feel overwhelmed and to remind them that asking for help is okay.

Connect With Simply Organized For You

Simply Organized For You serves clients in the Vancouver and Surrey, British Columbia areas, with international availability also listed by the company.

To learn more about the company’s professional home organizing, moving, downsizing, and styling services, visit Simply Organized For You or follow the team on Instagram and Facebook.