Women's Journal

The Purple Crayon That Built a Leadership Philosophy

The Purple Crayon That Built a Leadership Philosophy
Photo Courtesy: Sheryl Raphael Whitaker

By Rose Walsh

Leadership philosophies usually take decades to form. For Sheryl Raphael Whitaker, MBA, Leadership Transformation Expert and Founder & CEO of EdenAnthony Elite Talent Solutions LLC, the lesson that would shape her life’s work arrived in first grade.

Her class had finally done it. They walked in a perfect straight line all the way back from the library, and another teacher praised them in front of everyone. That meant an extra snack, their teacher’s standing reward. The class was thrilled.

Then they got back to the classroom.

The teacher pointed at a broken purple crayon on the floor and looked directly at Whitaker. “You stepped on it.” She hadn’t. Her classmates knew it too, and some of them spoke up for her. It didn’t matter. The teacher called her lazy. Careless. And she took the reward away from the entire class.

Whitaker was six years old, bused into the district with her sister, in a school where few children looked like them. She wasn’t upset about being in trouble. She was upset because the teacher knew she was wrong, and she didn’t care.

“I thought she stole my joy that day,” Whitaker says. “But I was six. I didn’t know the difference yet. She took my happiness. The snack, the pride, the moment. Joy? That was always mine. I just didn’t have the language for it.”

Understanding that difference is where her work begins. Happiness can be taken. Joy cannot. Whitaker helps leaders, and anyone leading a life, learn the difference between the two and get back to joy so they can lead from that place. Even when life does its thing. Especially when it gets hard.

The Lesson That Never Left

What began as a childhood injustice became a lifelong lens. As Whitaker advanced through her career, the same pattern kept showing up in conference rooms and boardrooms. Different crayons. Same energy. Leaders wielding authority without accountability. People punished for things they didn’t do, dismissed when they spoke up, watching their happiness get taken by someone who knew better and didn’t care.

By then, she knew what was hers to protect.

“Joy isn’t a mood or a personality trait. It’s the operating system,” Whitaker says. “It’s how I lead, how I heal, and how I help leaders rise into the kind of presence they didn’t know was possible. One grounded in energy, purpose and heart.”

Joy is also not a feeling. It is not an emotion that comes and goes with circumstances. It is the internal foundation a person leads from, and it cannot be taken by anyone. That truth is what separates Whitaker’s work from the crowded field of workplace wellness. Leadership is reflected in the everyday moments when people feel heard, recognized and trusted. Protecting another person’s dignity changes how they experience themselves, their work and the leaders who guide them.

A Career That Confirmed It

Over the next three decades, Whitaker held leadership roles at State Farm, AutoOne Insurance, AIG and USAA, where she led enterprise learning transformation for more than 37,000 employees. Every organization had its own goals and challenges. The common thread never changed: people performed at their best when they felt valued and supported.

Those conditions don’t happen by accident. They’re shaped by leaders who are intentional about how they show up every day.

That conviction eventually became the JoyShiftâ„¢ Method. When she founded EdenAnthony Elite Talent Solutions LLC, named in honor of her late father, Whitaker built a place where she could help leaders align performance with integrity, authenticity and joy.

Her best-selling book, It Starts with Joy: The Inner Shift that Changes Everything, carries the same conviction to readers: meaningful leadership begins with the inner shifts that shape everyday decisions. When people understand the experiences and beliefs driving how they lead, they build trust, navigate change and create cultures where others can succeed.

Creating Space for More Conversations

As host of It Starts with Joy LIVE, Whitaker continues the conversation each week, welcoming founders, executives and thought leaders to explore leadership, resilience and the experiences that shape the way people lead.

“Every guest brings a different perspective,” Whitaker says. “Together we’re exploring what it means to lead with authenticity, courage and joy.”

She is also honoring her 2026 100 Joy Talks commitment, speaking with organizations and communities throughout the year about joy-centered leadership and its impact on workplace culture.

What Was Always Hers

Over 50 years later, the lesson hasn’t changed. Everything a leader is handed can be taken back. When Whitaker stands in front of a room of executives today, she’s not teaching them anything new. She’s reminding them of something they knew before the world taught them to guard the wrong things. Titles get taken. Budgets get cut. Rooms go quiet when the news is bad. None of that was ever the foundation.

“That’s what leading from joy looked like in my world,” Whitaker says. “It looked like care. It looked like high standards. It also looked like giving people the space to become more than their job description.”

The teacher took the snack. She never touched the joy.

To learn more about Sheryl Raphael Whitaker, visit sherylraphaelwhitaker.com To watch It Starts with Joy LIVE, visit @itstartswithjoylive.

READ ALSO

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of Women's Journal.