Norwalk, CT – July 28, 2026 – Squeeze Massage, the modern massage experience redefining self-care, today announced a new partnership with MAËLYS, the body-care brand known for its targeted, thoughtfully formulated skincare products. Together, the two brands are introducing an exclusive MAËLYS Hand Treatment, available as a Premium Enhancement at Squeeze Massage locations across the country.
The new two-step hand treatment combines the restorative benefits of massage with formulas from MAËLYS’ Barrier Repair bodycare line to nourish, hydrate, and revitalize hardworking hands. Guests can elevate their massage experience with a luxurious hand treatment designed to leave skin feeling softer, smoother, and deeply moisturized.
“We are always looking for meaningful ways to allow guests to personalize their massage experiences,” said Jessica Yarmey, President at Squeeze Massage. “Partnering with MAËLYS allows us to introduce a premium enhancement that delivers a truly personalized wellness experience.”
The partnership marks the first national collaboration between Squeeze Massage and MAËLYS, bringing together two brands committed to helping people look and feel their best through approachable, high-quality self-care experiences.
“At MAËLYS, we believe body care should be more than another step in your routine; it should be a moment that helps you reconnect with yourself,” said Rom Ginzburg, CEO, MAËLYS. “Partnering with Squeeze allows us to bring that philosophy to life by integrating results-driven body care into an experience that’s already centered around self-care.”
The MAËLYS Hand Treatment can be added to any 80-minute massage session and features a relaxing two-step application of MAËLYS SO-SILKY Foaming Body Scrub and SO-RICH Barrier Body Butter paired with massage techniques designed to soothe tired hands while delivering lasting hydration and skin-conditioning benefits.
The launch will be supported through digital marketing, social media, email campaigns, in-shop merchandising, influencer collaborations, and exclusive promotional offers.
The MAËLYS Hand Treatment is available now at Squeeze Massage locations across the country.
About Squeeze Massage
Squeeze Massage delivers a “way better” massage experience through its thoughtfully designed spaces, intuitive app, and guest-centered approach. With 12 locations across the country, the feel-good franchise was born out of a love for massage and a mission to bridge the gap between luxury spas and budget-friendly chains. From booking to checkout, every detail of the Squeeze experience is designed to revolutionize and simplify self-care. Squeeze is changing how we think about massage and redefining the recovery experience for the modern consumer. Learn more at www.squeezemassage.com.
About MAËLYS
MAËLYS creates innovative solutions for real body concerns faced by women at every stage of life. The brand develops targeted products designed to address some of the most common skin concerns, with one goal in mind: helping women feel confident and empowered in their bodies.
MAËLYS believes body care should be enjoyable, not overlooked. Whether hydrating, softening, or nourishing, the brand is designed to elevate everyday routines and help women feel as good as they look.
MAËLYS products are available direct-to-consumer at maelyscosmetics.com, at Ulta Beauty stores nationwide, and on Amazon and TikTok Shop.
