Regina Manfredi has taken responsibility for SoftwareOne’s business across the United States, Canada and Latin America as President Americas, while also joining the company’s Executive Board. Effective September 1, 2026, the appointment expands her previous North America role as SoftwareOne reorganizes regional leadership following first-half growth.
Key Takeaways
- Regina Manfredi became SoftwareOne President Americas on September 1, 2026.
- Her responsibilities now cover the United States, Canada and Latin America.
- Manfredi also joined SoftwareOne’s Executive Board as part of a broader leadership restructuring.
- SoftwareOne consolidated its regional operations under presidents for the Americas, EMEA and APAC.
- Manfredi joined SoftwareOne in 2023 and brings 18 years of technology industry experience.
Regina Manfredi Takes a Broader Americas Mandate
Regina Manfredi became President Americas at SoftwareOne on September 1, expanding her previous North America responsibilities to include Latin America and taking a seat on the company’s Executive Board.
SoftwareOne announced the appointment on August 31 as part of a wider restructuring that consolidates its geographic operations under three regional presidents.
Manfredi now leads the company’s business across the United States, Canada and Latin America. She previously served as President North America, known internally as NORAM, after joining SoftwareOne in 2023.
The change gives a single executive responsibility for markets that SoftwareOne previously reported separately as NORAM and LATAM. It also gives the Americas direct representation within the company’s senior executive leadership.
Her appointment comes amid broader interest in women in AI leadership as technology companies place greater emphasis on artificial intelligence, cloud services and executive oversight of emerging technologies.
Executive Board Changes Increase Regional Representation
Manfredi’s appointment is one part of a larger change to SoftwareOne’s Executive Board.
The company named three executives to oversee its main geographic regions. Manfredi leads the Americas, Rico Andreoli leads EMEA and Varun Paliwal continues to lead APAC.
SoftwareOne said the structure is intended to provide stronger regional representation at the Executive Board level while creating clearer accountability and faster decision-making.
Guðmundur Aðalsteinsson also joined the Executive Board as Chief Channel & Ecosystems Officer. Oliver Berchtold, previously SoftwareOne’s chief operating officer, is leaving the company as part of the organizational changes.
For Manfredi, the restructuring represents both a geographic expansion and a shift in organizational authority. Her role now combines responsibility for regional operating performance with participation in SoftwareOne’s top executive decision-making body.
CEO Raphael Erb said Manfredi had helped return the North American operation to growth after taking responsibility for the region.
Manfredi also highlighted artificial intelligence as a central issue for customers and partners.
“AI is transforming how they operate, and my focus is making sure they have a trusted partner by their side,” Manfredi said.
SoftwareOne Reorganizes Following First-Half Growth
The leadership changes follow SoftwareOne’s first-half 2026 results, released on August 26.
On a combined like-for-like basis, revenue increased 11.6% year over year at constant currency during the first half of 2026. The company reported an adjusted EBITDA margin of 24.9%, an increase of 4.5 percentage points from the previous year.
North America and Latin America both posted growth on that basis. NORAM revenue increased 8.6% at constant currency to CHF 92.6 million, while LATAM grew 6.9% to CHF 49.3 million.
SoftwareOne said services contributed to growth in both regions. In North America, the company cited its Channel business, CSP and AWS Cloud Services. In Latin America, it identified cybersecurity, Data & AI and AWS services among the growth drivers.
Those results provide important context for Manfredi’s expanded responsibilities. Instead of managing North America as a separate region, she now oversees both NORAM and LATAM within a unified Americas structure.
The organizational change also follows SoftwareOne’s combination with Crayon, which has influenced the company’s regional and business-line structure.
Manfredi Brings Technology and Commercial Experience
SoftwareOne says Regina Manfredi has 18 years of experience in the technology industry, with a background spanning profit-and-loss management, commercial leadership, cloud and artificial intelligence ecosystems, and strategic partnerships.
Her experience includes work involving major technology providers AWS, Microsoft and Google.
Since joining SoftwareOne in 2023, Manfredi has held senior leadership positions focused on regional growth, business transformation and operating performance. She became President NORAM in 2025 before moving into the broader Americas position.
SoftwareOne credits her with improving North America’s financial performance and returning the region to growth within six months of taking responsibility for it.
CRN also included Manfredi in its 2026 Women of the Channel Solution Provider Power 80, which recognizes executives working within solution provider organizations.
Her career progression reflects a broader discussion around women’s workplace advancement and access to senior leadership positions, particularly in industries where executive roles increasingly combine commercial, operational and technology responsibilities.
Manfredi holds a Bachelor of Arts in Communications from the University of Houston. SoftwareOne also says she is completing the Agentic AI Executive Program at the MIT Sloan School of Management.
Three Regional Presidents Define SoftwareOne’s New Structure
SoftwareOne’s regional restructuring places the Americas, EMEA and APAC under three presidents who now sit on the Executive Board.
Manfredi’s responsibilities encompass the United States, Canada and Latin America.
Andreoli’s EMEA remit expands beyond his previous Western Europe responsibilities to include the Nordics, DACH and Central and Eastern Europe.
Paliwal continues to oversee APAC.
The structure replaces a more fragmented regional model with three broader areas. According to SoftwareOne, the change is intended to bring customers, partners and individual markets closer to executive-level decision-making.
The September 1 appointments also mean regional performance has more direct representation on the Executive Board rather than being separated from the company’s top management structure.
The Americas Role Extends Manfredi’s Existing Responsibilities
Regina Manfredi’s appointment does not represent a move into an entirely new area of SoftwareOne. Instead, it builds on the North American leadership responsibilities she already held.
The principal changes are the addition of Latin America to her geographic remit and her membership on the Executive Board.
Those responsibilities place Manfredi at the intersection of SoftwareOne’s regional business operations and its broader strategy in cloud, software, data and artificial intelligence.
For SoftwareOne, the appointment forms part of a company-wide effort to organize geographic leadership around three larger regions. For Manfredi, it marks a progression from North American president to responsibility for the full Americas business and a formal role in the company’s senior executive structure.
Frequently Asked Questions
Who is Regina Manfredi?
Regina Manfredi is President Americas at SoftwareOne and a member of the company’s Executive Board. She joined SoftwareOne in 2023 and has 18 years of technology industry experience.
What is Regina Manfredi’s role at SoftwareOne?
Regina Manfredi leads SoftwareOne’s business across the United States, Canada and Latin America as President Americas. Her role also includes membership on SoftwareOne’s Executive Board.
When did Regina Manfredi become President Americas?
Manfredi’s appointment became effective on September 1, 2026. SoftwareOne announced the expanded position on August 31 as part of a broader restructuring of its regional leadership.
Which markets does Regina Manfredi oversee?
Manfredi oversees SoftwareOne operations across the United States, Canada and Latin America. The position expands her previous North America mandate by adding responsibility for LATAM.
Why did SoftwareOne change its regional leadership structure?
SoftwareOne said the new structure is intended to increase regional representation on its Executive Board, clarify accountability and speed decision-making. The company now organizes regional leadership under presidents for the Americas, EMEA and APAC.
