Pepsi Zero Sugar, a sugar-free soda pop, introduces a new formula that gives it a “more refreshing and bolder flavor profile” compared to previous iterations, according to Pepsi.
The soda juggernaut didn’t specify what exactly changed in the recipe, but they did say that they cut back on the caffeine so that it now reflects the caffeine content of regular Pepsi.
Despite the formula change, the packaging design remained the same, and the company added a “new and improved taste” badge to help shoppers identify the new formula.
The new recipe is starting to hit stores, and early testers on Reddit report that the new formula tastes “much sweeter” than the previous one and doesn’t have a “weird aftertaste.”
In order to give customers the best-tasting cola in the zero-sugar category, the company claims it upgraded its Pepsi Zero Sugar product using the best new beverage technology.
Additionally, the company’s chief marketing officer, Todd Kaplan, said customer surveys on the company’s new flavor found it to have a more refreshing taste and “taste like real cola.”
The new formula is expected to offer a more enjoyable drinking experience for Pepsi Zero Sugar fans and is believed to boost sales in the sugar-free category.
Its commitment to giving customers healthier, more natural options is reflected in this action. This new formula is a step in the right direction for the company to give its customers a better taste experience. The company is constantly looking for ways to improve its products.
Pepsi Gameplan
New commercials will air during the NFL Playoffs and the Super Bowl as Pepsi pushes the release of its new Pepsi Zero Sugar formula.
This is the first time in three years that the company has run a commercial during the Super Bowl, and the company also dropped its sponsorship of the highly anticipated halftime show last year.
The new formula of Pepsi Zero Sugar comes about a year after Coca-Cola debuted a refreshed recipe for their own Coke Zero Sugar.
Although Coke did not reveal what specific changes were made to their recipe, they did note that the new version tastes “more refreshing and delicious” and its packaging also earned a makeover.
From a sales standpoint, Pepsi Zero Sugar has been challenged by its main adversary, Coke Zero Sugar. Per the data from Beverage Digest given to CNN, Pepsi’s version has captured less than 1% of overall soda sales, while Coke’s has consistently developed its market share during the past five years to almost 4%.
“Pepsi can no longer be satisfied having an also-ran to Coke Zero Sugar,” Duane Stanford, editor and publisher of Beverage Digest, told CNN. “Reformulating Pepsi Zero Sugar is a line in the sand that says it’s time to compete in earnest for share in the most important cola segment today.”
Latest Formula
He added that “reformulation is a must to compete effectively,” due to the customers showing a preference for sweeter colas.
The giant’s new marketing campaign and the reformulation of Pepsi Zero Sugar is the second shakeup in the company’s portfolio this week.
The company also ditched Sierra Mist and replaced it with a new lemon-lime soda called Starry in an effort to better compete against Coke-owned Sprite. This move indicates that Pepsi is taking a more aggressive approach to competing in the highly competitive soft drink market.
Therefore, the company is clearly determined to increase its market share and win back customers who may have switched to Coke Zero Sugar.
The new commercials and the Super Bowl, coupled with the new formula of Pepsi Zero Sugar, are sure to attract attention and generate interest in the product.
Soda Company
The soda giant is one of the most recognizable and iconic brands in the world, with a history dating back over a century. The company was first founded in 1898 by Caleb Bradham, who created the original Pepsi-Cola recipe in his drugstore in New Bern, North Carolina.
Over the years, the company has grown to become one of the most successful and popular soft drink brands in the world, and it is now sold in more than 200 countries and territories.
Furthermore, the giant’s success is built on its ability to adapt and evolve with the times. The company has always been at the frontline of marketing and advertising, with many of its campaigns becoming cultural touchstones.
In the 1970s, the giant’s “The Pepsi Generation” campaign helped to establish the brand as the choice of a new generation. More recently, Pepsi’s “Refresh Everything” campaign, which focused on social good and community building, was a major success.
In addition to its marketing and advertising, Pepsi has also been a leader in product innovation. The company has introduced many new products and flavors over the years, including Diet Pepsi, Mountain Dew, and Tropicana juices.
Moreover, the company is constantly working to improve its core products, such as its flagship Pepsi-Cola and its diet counterpart, Diet Pepsi.
The Soda Market
Despite its success, the giant has not been immune to challenges and controversies. The company has faced criticism for its marketing practices and the negative health effects of its products.
However, the company has taken steps to address these concerns, such as reducing the amount of sugar in its products and investing in healthier options, like water and juice.
The giant continues to evolve and adapt to the changing market, with a renewed focus on zero sugar and healthier options, and new campaigns and commercials during the NFL playoffs and Super Bowl.
The company’s ability to change and innovate is one of the reasons for its enduring success. With a strong brand, a rich history, and a commitment to innovation, the company is well-positioned to continue to be a major player in the global beverage market for many years to come.
