Stories of individuals who underwent struggles are a common theme in the health and wellness industries. After conquering the same hardships, it became their drive—the desire to help. It’s a good deed, and Patti Saponaro’s story is one of them, alongside her daughter Brianna and Fiorina.
From personal challenges to countless ideas (until Fiorina was brought to life), here’s how Patti and Brianna’s story is inspiring. More importantly, they shared caring and thoughtful insights, especially for their female patrons. Brianna’s story is one of resilience: At just 19, she almost died from a rare infection, went septic, and her kidneys shut down. After being in an induced coma for 28 days, with zero chance of survival, she walked out of the hospital after 47 days in ICU, surviving multiple surgeries. She is a walking miracle, and both Patti and Brianna have faced significant challenges.
The Start of Fiorina: Background, Passion, and Women’s Health
Photo Courtesy: Rebekah Morris
Fiorina Beauty is more than just a wellness company—it reflects Patti and Brianna’s deep passion for women’s health and empowerment. Growing up in Framingham, Massachusetts, Patti was no stranger to personal challenges. Battling food allergies from a young age, she developed a strong interest in health and nutrition. These early struggles sparked a lifelong dedication to helping others improve their well-being. What started as a journey to find better health soon evolved into a mission to support and empower women worldwide.
In partnership with her daughter Brianna, Patti co-founded Fiorina Beauty, a company built on the belief that true beauty starts from within. Named in memory of her “Nana Fiorina,” the brand combines Patti’s and Brianna’s love for nutrition with a strong desire to help women lead healthier, more balanced lives.
Health: Patti’s Way of Staying Relevant
Photo Courtesy: Rebekah Morris
Having been in many different industries for years, Patti is aware that changes can happen at the flick of a switch. For example, her overlapping fields of health and wellness industries have always been innovative, which is a positive for her.
So, how do Patti and Brianna stay relevant? She shared her insights:
Heart for Women
The driving force behind Fiorina Beauty is Patti’s and Brianna’s genuine care for women. Whether creating a new product, coaching aspiring entrepreneurs, or interacting with customers, Patti and Brianna always prioritize women’s needs and well-being. Their goal is to help women look better and feel better—inside and out. This unwavering commitment to women’s health and happiness is the heart of the Fiorina brand.
As a company that caters specifically to women, Fiorina Beauty understands women’s unique challenges in their health journeys. From hormonal fluctuations to balancing work and family life, Fiorina products are crafted to support women at every stage of life. Patti and Brianna’s mission is clear: help women regain confidence, optimize their health, and live their best lives.
Being Authentic and Supporting the Community
At Fiorina Beauty, authenticity is key. Patti and Brianna believe in being honest and transparent with their customers about the products, benefits, and limitations. They’re committed to creating an open dialogue with their community, ensuring each customer feels supported and heard.
Fiorina Beauty is more than just a product line—it’s a movement empowering women to embrace their natural beauty and live vibrant, healthy lives. By focusing on supporting their community, Fiorina helps women connect with themselves and fosters a sense of belonging and mutual encouragement.
Being Honest and Upfront
While Fiorina Beauty offers a powerful range of products, Patti and Brianna are always upfront about their purpose. The products, while effective, are not magic solutions to all of life’s challenges. Customers need to understand that while the supplements can support health and wellness, they are most effective when combined with a balanced lifestyle, healthy eating, and regular exercise.
Fiorina Beauty strives to set realistic expectations and ensure that customers are well-informed. The company’s transparency in product marketing aligns with Patti and Brianna’s belief that honesty and integrity are crucial to building trust. By maintaining clear communication about what their products can and cannot do, Fiorina Beauty sets itself apart from many other brands in the wellness space.
Patti Saponaro’s Core Values
The foundation of Fiorina Beauty lies in Patti and Brianna’s core values, which guide every decision they make. Their passion for women’s health, commitment to authenticity, and dedication to empowering others are central to their business philosophy.
Passion: Doing Things She Loves
Patti and Brianna’s drive is fueled by their love for health, wellness, and helping others. They enjoy every aspect of their work, whether developing new products, coaching women, or engaging with the Fiorina community. Their genuine enthusiasm for their work inspires those around them, and their passion is contagious.
Listening to a Woman’s Story of Life
One of the most essential aspects of Patti and Brianna’s work is listening. They understand that each woman has a unique story and that health challenges can vary significantly from person to person. By actively listening to their customers and team members, Patti and Brianna can offer tailored solutions and build meaningful relationships.
Intense Drive To Show Up No Matter What
No matter the obstacles, Patti and Brianna remain committed to showing up and serving their community. Their resilience and determination are key factors in their success. Whether it’s through personal challenges or business hurdles, Patti and Brianna’s dedication to their mission of empowering women never wavers.
How Patti and Brianna Measure Success
The answer is simple: Patti and Brianna value positive changes, big or small. They celebrate those wins with the community of sisters they care so deeply for. For example, if one of their products helps someone achieve better health (combined with a good diet and exercise), they feel fulfilled knowing they’ve made a difference.
Of course, they educate their community that true health goes beyond just pills and supplements, emphasizing the importance of balanced lifestyles. Patti and Brianna acknowledge that financial success enables them to expand their outreach and support more women in their health journeys. After all, she’s not alone in battling the challenges of hormone imbalance, blood sugar, and stress.
Ultimately, Patti and Brianna aim to help women achieve restful sleep, happiness, and better health. While it’s a long process, they believe it’s completely worth the effort.
Fiorina and Patti’s Journey Moving Forward
Patti and her daughter’s company, Fiorina, actively work to help as many women as possible. Their story inspires others, showing that change is always within reach. Stay updated on their journey through YouTube, Facebook, Instagram, and their official website.
Published by Elle G.
