Korean lash lifts and Brow Stain are coming to nearly 130 U.S. salons in 31 states, according to an October 13, 2026, announcement from The Lash Lounge. One treatment curls natural lashes, while the other colors eyebrow hair and skin. Local launch dates, prices and some product details remain unspecified.
Key Takeaways
- The Lash Lounge announced Korean Lash Lift and Brow Stain on October 13, 2026
- The company operates nearly 130 salons across 31 U.S. states
- The new lift is described as glueless, while Brow Stain colors both brow hair and underlying skin
- The company has not published a location-by-location rollout schedule or prices for either service
The Southlake, Texas-based chain plans to add the treatments to its menu of extensions, lifts and eyebrow services. It expects both at all its locations but named neither the first participating salons nor a final launch date in its October 13 announcement. The announcement describes a planned rollout, not confirmation that both services are bookable at every salon.
Noelle Peter, executive vice president of education and innovation at parent company Head to Toe Brands, said clients want results “without adding more steps to their routines.” The comment reflects the company’s stated rationale rather than independently measured demand.
Korean Lash Lifts Use Natural Lashes Rather Than Extensions
The Korean Lash Lift curls existing eyelashes from root to tip. The Lash Lounge describes a glueless method with what it calls a gentler formula. The chain says stylists complete specialized certification before offering it.
Unlike extensions, which attach additional fibers, a lift changes how existing lashes appear. It does not create more lashes or make them grow longer. Natural lashes also serve as a protective eye barrier.
The glueless description distinguishes the treatment from the chain’s existing lift, which uses silicone rods and adhesive to position eyelashes. The announcement does not establish how the new formulation compares in effectiveness, irritation risk or processing time. It also does not identify the active processing ingredients or describe any equipment changes.
The chain says conventional lash lifts can last up to eight weeks, depending on lash growth. It has not provided a separate duration estimate for the Korean version, so that figure cannot be assumed.
Brow Stain Colors Both Brow Hair and Underlying Skin
Brow Stain uses a henna-free formula that colors eyebrow hairs and underlying skin, the company says. Its existing brow tinting service focuses on coloring the hairs themselves.
Stylists can customize the shade, undertone, intensity and finish, according to the company. The service differs from daily makeup such as brow pencils and gels, which provide temporary color and shaping.
The company estimates the stain may last on brow hair for up to six weeks. It provides no corresponding duration for skin staining or independent wear-testing results. Color deposited on skin may fade on a different schedule from color remaining on hair.
The company lists peptides and aloe vera as ingredients and associates them with conditioning. Its release includes neither clinical testing of the finished stain nor a full list of color additives.
U.S. Rollout Highlights Service Changes and Safety Questions
Founded in 2006 by Anna Phillips, The Lash Lounge is part of the Head to Toe Brands group. The chain said it had nearly 130 open salons in 31 states at the time of the October announcement. It did not provide a salon-by-salon timetable or prices for either new service.
The rollout announcement also gives no appointment times, leaving the duration of each new treatment unspecified. The chain’s general service FAQ lists conventional lash lifts between $79 and $179, but that is not a confirmed price for the Korean treatment.
The announcement follows the company’s May introduction of Purple Light, a light-cured lash-extension service. The Lash Lounge reported more than 14,000 Purple Light bookings during the first five months. That company-reported total describes the earlier service, not early demand for Korean lash lifts or Brow Stain.
Eye-area treatment safety is a separate consideration. Cleveland Clinic ophthalmology specialist Nicole Bajic, MD, explains that lash lifts chemically alter existing lash hairs and may involve risks including allergic reactions or irritation. The clinic advises careful attention to products used, practitioner training and the possibility of sensitivity testing.
The U.S. Food and Drug Administration says silver nitrate is the only color additive approved specifically for dyeing eyelashes and eyebrows, subject to restrictions for professional use. The Lash Lounge release does not identify Brow Stain’s coloring agents, so the announcement alone cannot establish which requirements apply to its formulation.
The agency also advises against eyebrow and eyelash dyeing at home. A salon consultation can address ingredients, previous reactions, hygiene and the professional’s training. Describing a lash lift as glueless does not, by itself, establish that Korean lash lifts are free from irritation or other potential reactions.
Frequently Asked Questions
Are Korean lash lifts the same as lash extensions?
No. Korean lash lifts reshape the appearance of existing lashes, while extensions attach additional fibers. The Lash Lounge describes its new lifting method as glueless.
When will The Lash Lounge offer the new treatments?
The company announced the services on October 13, 2026, and said they would be available throughout its U.S. locations. It did not publish branch-specific opening dates or a complete rollout schedule.
How long will the brow stain last?
The Lash Lounge says the new stain may last on eyebrow hair for up to six weeks. Its announcement does not provide a specific duration for the color deposited on skin.
What should clients check before booking?
Clients can ask which ingredients and color additives are used, how stylists are trained and what precautions apply to sensitive eyes or skin. FDA guidance also cautions against performing eyebrow or eyelash dyeing at home.
