By: Jay Feldman
The beauty industry is projected to reach $800 billion by 2025, and mompreneurs are making their mark by balancing family life with successful businesses. One such inspiring figure is Leena Sombath, an esthetician, lash artist, business coach, and marketing expert who transformed her passion for beauty into a thriving six-figure empire—all while raising a family.
From Passion to Profession
Leena’s love for beauty began in her teenage years when she experimented with makeup and skincare. “I always loved helping people feel beautiful and confident,” she recalls. She pursued a license in esthetics while earning a business degree, gaining technical expertise and financial knowledge.
Realizing the potential to build a business that provided flexibility for her family, she launched her beauty brand. The journey wasn’t easy—she faced challenges securing funding and navigating marketing complexities. However, her determination and strategic approach helped her overcome these obstacles and lay the foundation for her empire.
Building a Six-Figure Business
Leena’s success didn’t happen overnight. She conducted extensive market research, identified her ideal clients, and developed a strong brand identity. “Branding is crucial in the beauty industry. You need to stand out and connect with your audience,” she explains.
Specializing in lash extensions, a booming niche, she differentiated herself through personalized consultations and premium products, earning a loyal clientele and valuable word-of-mouth referrals. She also diversified her income by offering coaching and online courses, teaching aspiring beauty entrepreneurs the ins and outs of business ownership.
Empowering Women in the Beauty Industry
Beyond her success, Leena is passionate about mentorship. She provides coaching and workshops that help others build profitable beauty businesses. “I want to share what I’ve learned so others can avoid the pitfalls I faced,” she emphasizes.
Her students’ success stories speak volumes. “Leena helped me transform my passion for beauty into a thriving business,” shares Sarah, a former student. Leena has empowered countless entrepreneurs by offering insights into client retention, branding, and social media marketing.
Social media has been instrumental in her growth. She uses Instagram and TikTok to showcase her artistry and engage her audience. “Building a personal brand online is essential. It helps you connect with clients on a deeper level,” she says. Her strong digital presence attracts new clients and fosters a supportive community.
Balancing Family and Business
As a mompreneur, Leena understands juggling business and family life challenges. “There are days when I feel pulled in a million directions,” she admits. To maintain balance, she sets clear boundaries and allocates specific hours for work and family. Having a support system, especially my husband, has been instrumental in my success,” she adds.
Future Aspirations and Legacy
Leena envisions expanding her beauty empire globally, helping women achieve financial independence. “I want to create a ripple effect, empowering future generations,” she says.
Her journey embodies resilience, empowerment, and growth. She reminds her clients, “Success isn’t just about money; it’s about making a difference.”
To learn more about Leena’s journey and resources, visit www.leenasombath.com.
Published by Kaye A.
