Women's Journal

FunkAway: An Odor Eliminator for Women Who Demand a Fresh Environment

FunkAway: A Odor Eliminator for Women Who Demand a Fresh Environment
Photo Courtesy: The Black Canvas Agency / @the.blankcanvasagency

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By: Shannon Sparks

When it comes to maintaining a clean and inviting space, the battle against unpleasant odors is a universal challenge. Yet, for women—parents, single professionals, or pet lovers—the need for effective odor-eliminating solutions can feel especially pressing. Enter FunkAway has introduced a unique approach to odor control, offering products that appeal to those looking for fresh-smelling spaces. With a focus on providing effective solutions, FunkAway has gained a dedicated following, especially among women who appreciate a refreshed home, car, or wardrobe.

Jess Shae, founder of The Blank Canvas Agency and the Strategic Consultant to FunkAway Marketing & Partnerships, describes the company’s mission succinctly: “FunkAway knows and understands the stigma associated with a stinky house, a bad-smelling car, or worn-out workout gear. FunkAway’s mission is to help people, including women, to live better through the elimination of these malodors.” This commitment has resonated with women across the country, who often juggle multiple roles and responsibilities, making it crucial to effortlessly create a clean and pleasant environment.

FunkAway: A Odor Eliminator for Women Who Demand a Fresh Environment

Photo Courtesy: FunkAway

FunkAway offers a range of products designed to help manage everyday odors. From Odor Eliminating Beads, which provide long-lasting freshness, to the Laundry Booster, which assists in refreshing workout gear, towels, and pet bedding, the brand focuses on practical solutions. Their Pet-Stain Odor Eliminator is also convenient for pet owners looking to address stains and odors. Jess Shae notes that these products are readily available and easily incorporated into daily routines. “All these products can be purchased at Walmart, Walmart.com, and Amazon.”

A key factor that sets FunkAway apart is its proprietary OM Complex, a technology that eliminates odors without relying on harsh chemicals or overpowering fragrances. This makes FunkAway products non-toxic and safe for use around kids and pets, an essential consideration for many women. Third-party testing has evaluated FunkAway alongside other odor-control products like Febreze and Clorox. Jess explains, “As a bonus, FunkAway’s products do not use harsh chemicals or extreme fragrance to eliminate these odors. FunkAway uses a proprietary OM Complex that is safe around kids, pets, and confined areas. All of FunkAway’s products are non-toxic and made in the USA.”

FunkAway actively engages in events and initiatives that support women. The brand sponsors the Super Girl Surf Pro, a major women’s surf competition, and the World Pro Ski Tour, encouraging female participation in skiing and snowboarding. Through these partnerships, FunkAway aligns itself with efforts to promote women’s involvement in sports and active lifestyles.

The connection between women and odor awareness is rooted in biology and culture, making FunkAway’s focus on this demographic particularly impactful. Jess acknowledges that while the idea that women care more about odors than men is not universally true, it does hold some weight. “Some studies suggest that biological factors may contribute to differences in scent sensitivity, with research indicating that women might have more olfactory receptors. Social and cultural factors also play a role, as cleanliness and grooming are often emphasized in ways that may encourage greater awareness of odors.” FunkAway’s gender-neutral product designs help broad appeal, but its dedication to addressing the needs of women has been a cornerstone of its success.

Sales data reflects this focus, with women making up roughly half of FunkAway’s customer base. While the brand sees strong sales across the United States, its products perform exceptionally well in regions with high humidity and heat, such as the Southeast and Southwest. Seasonal demand also plays a role, with summer months driving increased interest in FunkAway’s odor-eliminating solutions.

As FunkAway looks to the future, its lineup continues to expand in ways that cater to the needs of its diverse customer base. Inspired by the luxurious scents of five-star resorts, the recently launched Room Refresher brings an air of sophistication to any home. Meanwhile, upcoming releases in 2025 include a Sink & Drain Odor Eliminator, which requires no rinsing, and an Odor Eliminating Puck designed for trashcans, litter boxes, and diaper genies. These innovations underscore FunkAway’s commitment to staying at the forefront of odor-eliminating technology.

FunkAway: A Odor Eliminator for Women Who Demand a Fresh Environment

Photo Courtesy: FunkAway

Jess succinctly sums up FunkAway’s approach: “FunkAway’s complete line of products is designed for both men and women, with the goal of helping both live funk-free.” Yet, it is clear that women have found particular value in the brand’s offerings. FunkAway offers products designed for everyday needs, from managing laundry and freshening living spaces to addressing pet-related odors. Whether for busy parents, professionals, or pet owners, the brand provides options to help maintain a fresh environment.

In a market crowded with competitors, FunkAway stands out not only for the effectiveness of its products but also for its thoughtful approach to design, safety, and inclusivity. By focusing on everyday odor challenges, the brand has built a dedicated customer base and established a strong presence in the market. For women everywhere who are tired of battling stubborn odors, FunkAway offers a simple yet powerful solution: a fresh start, one spray, scoop, or bead at a time.

Disclaimer: This article is for informational purposes only and reflects the perspectives of the individuals quoted. The claims and descriptions of FunkAway’s products are based on company-provided information and customer experiences. This article does not constitute professional advice or an endorsement of any specific product. Individual results may vary. Readers should review product labels and consult manufacturer guidelines before use.

Published by Tom W.

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of Women's Journal.