By: Viraj Shah

Designing a business app requires you to know your audience. That means adding features that your targeted market expects as well as tailoring the experience toward their needs. This means taking into account everything you know about the target market. And when you’re designing a business app for women, things aren’t any different. So, read on for key design features you need to include in your app.

Keep the UI Responsive

It doesn’t matter how useful your app is. If the user interface is slow and hard to use, nobody will care about your app. Women expect your app to be easy to understand and simple to use. That means you need to design your UI to be clean and effortless to understand. A quick glance should give you an intuitive idea of what to expect.

Proper Security

People care about their data and women are no different. When designing your app, you need to be thinking about how you’ll handle security from the start. Throughout the development process, security should be fully tested. Adding other security features like multifactor authentication is also important. Even the best security system weakens over time. So make sure to occasionally update your app’s security system even after release.

Accessibility Features

People are different and it’s important to take those differences into account when designing your app. That means making sure to add accessibility features that let anyone make full use of your app. Scalable text, for example, is a quality-of-life feature that every user will appreciate. Likewise, other features like automatic speech recognition or colorblind options are useful features to have that will expand the reach of your business app.

User Feedback System

The premier way to figure out what your app needs is by asking the only person that matters: your target customer. Implementing a useful feedback system into your business app can let your users tell you what they want. Make it easy to use and you’ll have an endless source of valuable advice at your disposal.

Good Design

Good design shouldn’t stop at the user interface. Your entire app should have a solid theme that is fun to look at. Business apps that are ugly tend to quickly fall to the wayside with users. When designing your business app, make sure to take into account how well it looks as well as how everything fits together.

Device Integration

Most women tend to have multiple devices that they use. When creating a business app, make sure to think about multi-device functionally. For example, make it easy to swap devices through data exportation. Likewise, let users connect to other devices so that they have access to your app no matter what device they’re on

The key to building a business app targeted towards women is to focus your design from the outset. Focusing your entire development process on your targeted demographic will allow your app to differentiate itself from other similar apps. In other words, the key to building a business app that women will love is to build a high-quality app first.

Published by: Nelly Chavez