By: Pam Perry
Crystal D. Coleman is not just a coach—she’s a calling in motion. A U.S. Army veteran turned CEO, minister, author, and transformational speaker, Crystal understands firsthand the challenges of transition. Her story is one of resilience, reinvention, and radical faith. Today, as the founder of She’s The Total Package, she helps women move beyond fear, step into purpose, and monetize their God-given mission with clarity and confidence.
From the outside, many see her current success. But the road to becoming a Confidence Reinvention Coach wasn’t paved with ease. Crystal served her country with honor, discipline, and drive—but like many veterans, she found the return to civilian life daunting and disorienting.
“I was used to structure, purpose, and rank,” she explains. “But when that structure fell away, so did my clarity. I began to feel lost—emotionally, spiritually, and professionally.”
The emotional fallout of unmet expectations—combined with the internal pressure to “figure it out”—left her spiraling. “I was stuck in transition with no clear path forward,” she says. “I felt broken by life’s curveballs. I lacked confidence, clarity, and the courage to pivot.”
But through the fog, faith found her. Crystal leaned into spiritual development, sought mentorship, and committed to deep inner work. Slowly, she emerged. And not only did she rise—she brought others with her.
Today, Crystal’s personal testimony is the foundation of She’s The Total Package—a faith-based coaching movement created for women like her: women of color, veterans, and faithpreneurs navigating seasons of uncertainty and reinvention. Many find her coaching particularly impactful because she’s walked their walk, and now she’s lighting the path forward.
What sets her apart? Crystal isn’t just another business coach offering cookie-cutter templates. She is a multidimensional mentor who weaves ministry, military resilience, and market-savvy strategy into every session. Her unique background positions her as a distinctive voice in the coaching world—she knows how to teach discipline without burnout, clarity without confusion, and confidence without ego.
“I speak to the woman who’s been pouring into everyone else and now finds her cup empty,” she says. “I’m here to help her refill it with purpose, power, and profitability.”
Crystal guides her clients in learning how to:
- Get unstuck and identify their spiritual and professional callings
- Start or scale a business with biblical principles and real-world strategy
- Use storytelling to turn past pain into present power
- Monetize their message without compromising their faith
Through her coaching programs and digital courses—like her Clarity Coaching Academy and Confidence Reinvention Toolkit—she provides tools rooted in both scripture and strategy. She teaches what she lives: that discipleship and entrepreneurship can work together in divine alignment.
Her clients often say the same thing: She saw me before I could even see myself.
That’s part of what makes Crystal D. Coleman so impactful. She doesn’t just coach women to build businesses—she helps them rebuild belief in themselves.
Her impact hasn’t gone unnoticed. In addition to being named Business of the Year by the DMV Black Chamber of Commerce in 2020, she’s also served as an ambassador for Aprille Franks’ Eppicon25 and a Marketplace Business Leader under the Eagles Rock Communion of Christian Churches. Her books, journals, and signature Affirmation Bling Tees are all extensions of her belief that confidence can spread—and it can be cultivated.
Crystal’s message is simple, but powerful: Faith first. Purpose next. Prosper always.
As she looks ahead, her dreams are big and bold. She’s building a coaching empire that envisions a nonprofit, a physical coaching facility, international speaking engagements, and new books designed to spark legacy-building in the lives of women everywhere.
“My mission is to help women stir up their gifts and stop playing small,” she says. “They were born to shine, and I’m here to hand them the mirror.”
If you’re a woman in transition—stuck between what was and what’s next—Crystal D. Coleman isn’t just a potential coach. She’s someone who could be the one you need.
Because navigating your next in confidence isn’t optional, it’s Kingdom work.
Follow and connect with Crystal D. Coleman:
- Instagram: @sheisthetotalpackage
- Facebook: She’s The Total Package
- TikTok: @shesthetotalpackage54
- LinkedIn: Crystal Coleman
Photo Courtesy: Virgil Odel / Crystal Coleman
Published by Jeremy S.
