Jennifer Peykar celebrates femininity, family and the confidence of women through Flora Marteen’s Buenos Aires Resort Collection 2027.
Some women leave behind photographs. Some leave recipes, traditions or treasured pieces of jewelry.
Others leave behind a philosophy that quietly influences generations.
For designer Jennifer Peykar, her grandmother left her an understanding of elegance that would ultimately become the foundation for Flora Marteen, the luxury resort wear label named in her honor.
That relationship takes center stage in Peykar’s newest chapter: the Buenos Aires Resort Collection 2027.
“My grandmother taught me that beautiful clothing isn’t about excess,” Peykar says. “It’s about confidence, quality, and creating something that makes a woman feel extraordinary.”
It is a sentiment that captures the spirit of the collection.
Dressing the Woman, Not Overpowering Her
At Flora Marteen, the woman is intended to remain the focal point.
Rather than relying on excess, the Buenos Aires collection embraces flowing silhouettes, refined lace, lightweight knits, seamless designs and subtle metallic elements.
Peykar found her muse in Buenos Aires, a city famous for its striking architecture, romantic streets, European influence and Latin American spirit.
Imagine an afternoon wandering through Recoleta, stopping at a café along a cobblestone street and later changing the mood, not necessarily the entire outfit, for an evening of cocktails, dinner and music.
That effortless transformation is central to Peykar’s vision.
The collection’s movement also pays homage to tango. Fluid silhouettes create a sense of freedom and femininity, while metallic fabrics recall the glow of Buenos Aires after dark.
Clothes That Travel With Women
Modern women rarely live their lives in a single setting, and Peykar designs accordingly.
Resort wear today is no longer confined to the beach.
A woman might wear the same dress while enjoying lunch on the Amalfi Coast, attending a summer event in the Hamptons, boarding a yacht in the Mediterranean or dining in St. Barths.
Flora Marteen creates pieces intended to travel through those moments with her.
A lightweight knit dress worn with sandals during the day can take on an entirely different personality with heels and jewelry at night. Relaxed silhouettes provide comfort without sacrificing polish, while delicate details bring femininity without making the clothing feel overdone.
A Legacy Passed From One Woman to Another
Perhaps the most meaningful element of the Buenos Aires Resort Collection 2027 is that its inspiration reaches beyond fashion.
It is a story about what women teach other women.
Peykar’s grandmother influenced how she understood quality, confidence and beauty. Today, those lessons have become part of a brand designed for another generation of women.
The result feels particularly relevant in a fashion culture often dominated by what is newest, fastest or most visible.
Flora Marteen offers another idea: that style can be quiet and still command attention.
For Peykar, timelessness is not about looking backward. It is about taking something meaningful from the past and allowing it to evolve.
Through the Buenos Aires Resort Collection 2027, a grandmother’s influence lives on, not only in her name, but in every woman who puts on Flora Marteen and feels extraordinary.
