How Kyra Martyn Turned a Single Bracelet Into a Jersey Shore Jewelry Brand
By: Sierra Marshall
From a healthcare career to a brick-and-mortar in Brielle… and now an expansion into Florida; the founder of Forever Golden is proving that you don’t have to feel ready to start.
Kyra Martyn didn’t set out to build a jewelry company. She set out to build a career in healthcare, and she got one.
“I graduated from college with a degree in Health Studies and always thought healthcare was the path I wanted to pursue,” she says. “But after working in the field for about a year and a half, I realized I was feeling unfulfilled and uninspired and knew I wanted something different for myself.”
What came next arrived by accident. Martyn stumbled upon a permanent jewelry pop-up, got a bracelet of her own, and couldn’t stop thinking about it. At the time, permanent jewelry was still a relatively new concept, and no one was offering it in her area. She remembers watching how excited people were about the experience and immediately sensing an opportunity to bring something new and special to the Jersey Shore.
The idea stayed with her for months.
“Every time I looked down at my bracelet, it made me feel happy, pretty, and just a little more put together,” she says. “I loved that such a simple piece of jewelry could create that feeling, and I wanted to give other people the opportunity to experience it too.”
Eventually, the persistence of the thought became the answer itself. “I realized I couldn’t stop thinking about the idea for a reason,” Martyn says. “I decided to take the chance, trust my instincts, and build what would become Forever Golden.”
What Permanent Jewelry Actually Is
For anyone encountering the concept for the first time, Martyn has a well-practiced explanation.
“I always explain permanent jewelry as a custom-fit piece of jewelry that is made specifically for you,” she says. “Instead of having a traditional clasp, the chain is measured to fit your wrist, ankle, or neck and then connected using a tiny, painless weld that simply fuses the link together.” The process takes only a few minutes, with no heat or discomfort on the skin.
Forever Golden’s pieces are made from 14-karat gold-filled and sterling silver chains, and the studio welds bracelets, necklaces, anklets, and rings, plus a charm collection for customers who want to personalize a stack. The jewelry is tarnish-resistant and waterproof by design; meant, as the brand puts it, to be lived in.
But the bracelet, she’s quick to note, is only part of it.
“People come in with their best friends, sisters, moms, partners, or family members to get matching pieces and mark a special moment together,” Martyn says. “And sometimes there doesn’t need to be an occasion at all… You can get one simply because you love it and want to do something special for yourself. I think that combination of jewelry, experience, and sentiment is what makes permanent jewelry so unique.”
Clearing Up the Word “Permanent”
The biggest misconception, Martyn says, comes down to a single word.
“It can sound a little intimidating if you’ve never experienced it before,” she says. “People will ask me all the time, ‘Is it attached to your skin?’ or ‘Is it like a piercing?’ and the answer is absolutely not. It’s completely painless and never touches or goes into your skin. ‘Permanent’ simply means that the jewelry doesn’t have a traditional clasp, so it’s designed to stay on until you decide to remove it.”
Because Forever Golden does so many pop-ups and markets, Martyn is constantly meeting people discovering the concept for the first time, and she considers that one of the best parts of the job. She walks them through the process, shows them how tiny and simple the weld is, and lets them see other pieces the team has done.
“Once people realize how easy and painless it is,” she says, “that initial hesitation usually turns into excitement.”
Three Generations, One Afternoon
Ask Martyn about the moments that have shaped how she sees her work, and one rises above the rest.
A woman reached out because her mother was on hospice, and the family wanted to create a special experience together while they still could. She asked Martyn to come to their home and create bracelets for three generations of women: their mother, her daughters, and her granddaughters.
“It was incredibly touching to be invited into such a personal moment,” Martyn says. “They weren’t just getting bracelets together; they were creating a tangible reminder of their mother and grandmother and of the time they shared with her. Knowing that each of them would be able to look down at their wrist and carry that memory with them made me see what I do in an entirely different way.”
She started the business, she says, because she loved the way her own permanent bracelet made her feel. Experiences like that one showed her how much meaning such a small piece of jewelry can hold.
“Being trusted to be a part of something so sentimental is something I’ll never take lightly,” she says. “It’s moments like these that remind me that Forever Golden has become so much more than just jewelry.”
Building the Business and Being Built By It
The hardest part, Martyn says, was learning how to turn an idea she was passionate about into an actual business.
“I didn’t come from an entrepreneurial background… I came from healthcare; so in the beginning, I was learning everything as I went,” she says. Branding, inventory, events, customer experience, operations, and eventually managing a team: none of it came with a roadmap. She figured out what worked through experience.
Early on, a lot of it was simply hustle. “I’ve always been a ‘yes’ person when it comes to my business,” she says. “I said yes to as many events and opportunities as I could, and I still try to operate that way today. Not every opportunity has to result in immediate sales to be valuable. Sometimes the connection you make, the person who discovers your brand, or the relationship you build ends up being worth so much more down the road.”
If she could change one thing, it would be building systems sooner. In the beginning, you’re wearing every hat and doing whatever needs to be done to keep things moving; but, as she puts it, “passion can start a business, but strong systems are what allow it to scale.”
That growth, she’s found, runs in both directions.
“I firmly believe that you build a business, and then the business builds you,” Martyn says. “Forever Golden has forced me to grow so much as a person and as a leader. I’ve learned how to trust myself, make decisions, adapt when something isn’t working, and become comfortable figuring things out as I go. In a lot of ways, growing myself has been just as important as growing the business.”
The Power of a Room You’re Not In
Ownership has been, above all, empowering; opening doors and creating opportunities Martyn never could have imagined at the start, and teaching her how capable she really is.
One of the biggest lessons has been community. “I remember hearing the word ‘networking’ all the time in college without ever really understanding what it meant,” she says. “Once I became a business owner, I understood it completely. The relationships you build and the way you show up for people matter so much. You never know who is speaking your name in a room you’re not in or recommending your business for an opportunity.”
Some of those relationships, she says, have been just as valuable to her as the business itself and supporting other local businesses, collaborating, and finding ways to grow alongside one another has become part of how Forever Golden operates.
On a personal level, the shift has been even bigger.
“When I was younger, I always imagined that I would eventually need someone else to provide for me,” Martyn says. “I dreamed about getting married, becoming a mom, and raising a family, and those are still things I value, but I didn’t necessarily picture myself building something of my own or being completely financially independent.”
Forever Golden showed her she could.
“There is something incredibly fulfilling about knowing that I built something from the ground up, that I can stand on my own two feet, and that I can create opportunities for myself rather than waiting for them to come to me.”
It’s a message she now tries to pass along to other women. “You really are capable of creating a life on your own terms,” she says. “You don’t have to fit yourself into one version of what your life is supposed to look like. For me, there has been so much freedom and confidence in realizing that I can build a business I love, provide for myself, and still want all of those other beautiful parts of life too.”
What’s Next: Florida, and More of New Jersey
Martyn describes herself as someone always looking for ways to grow, expand, and learn… and Forever Golden’s next chapter reflects it.
Expanding the brand’s presence in Florida is a primary focus. Last year, the team began putting feelers out through college events, including sorority collaborations at the University of Miami and Florida Atlantic University, pop-ups in the Fort Lauderdale area with businesses like Project Sculpt, and private events in other parts of Southern Florida. This winter, Martyn says, you can definitely expect to see a lot more Forever Golden pop-ups throughout Florida.
Long-term, she’d love to open a brick-and-mortar location in the state. At the same time, Forever Golden will continue hosting events throughout New Jersey and growing the community it has built around its brick-and-mortar location in Brielle, with plenty of exciting things still to come. On the jewelry side, the team is constantly introducing new chains and options so customers can keep adding to their stacks.
“Ready, Fire, Aim”
For any woman reading this who has an idea but hasn’t started yet, Martyn offers a favorite saying: “Ready, fire, aim.”
“Just start,” she says. “You don’t need to have every detail figured out before you take the first step. I’m a big believer in figuring things out as you go, and I think confidence, sometimes even a little ‘fake it till you make it’ confidence, is one of the most important things you can have when you’re starting something new.”
There will always be challenges, she adds. You may have to pivot, evolve, or completely rethink something you thought would work, but that’s part of the beauty of building something of your own.
“My biggest advice is to stop waiting until you feel completely ready, because you probably never will. Start anyway. Believe in what you’re doing, be willing to learn as you go, and put your energy into building something you genuinely love.”
And then, the line that started all of it: “Some of the best opportunities in my life came from simply being willing to take the chance.”
About Forever Golden Permanent Jewelry
Founded by Kyra Martyn, Forever Golden Permanent Jewelry is the Jersey Shore’s destination for custom permanent jewelry… clasp-free bracelets, necklaces, anklets, and rings in 14-karat gold-filled and sterling silver, measured and welded to fit in a quick, painless process. Every piece is tarnish-resistant and waterproof, designed for everyday wear. The company’s studio is located in Brielle, New Jersey, with walk-ins welcome and appointments available online, and its mobile team travels throughout New Jersey, New York, Pennsylvania, and Florida for pop-ups, private parties, weddings, and corporate events. Forever Golden has served more than 3,000 clients across 550-plus events and holds a 5.0 Google rating.
Forever Bonded, Forever Connected.
Contact Forever Golden Permanent Jewelry: Brielle, NJ
Phone: 732-513-4228 Email: forevergoldennj@gmail.com









