Elite Online Publishing for Authors and Entrepreneurs

Women's Journal Staff on February 26, 2025

By: Fred Klinsky

At Elite Online Publishing, we don’t just publish books—we help authors elevate their presence and establish themselves as industry leaders. Our approach is rooted in a precise, data-driven strategy that combines market research, strategic positioning, and high-impact execution. Every author begins with a customized “Bestseller Blueprint,” a brand alignment session designed to help position their book in targeted Amazon categories for increased visibility. This process, combined with pre-launch marketing, email outreach, and social media efforts, is designed to support book visibility and engagement.

A book is more than just words on a page—it’s a credibility booster and a lead-generation tool. At Elite Online Publishing, we assist authors in aligning their books with their branding and business strategies. Whether an author wants to land speaking engagements, attract high-ticket clients, or establish themselves as a thought leader, we work to align their book with their broader business goals.

Elite Online Publishing is shaped by the collaboration of its founders. Melanie Churella Johnson brings experience in TV, media, and broadcasting, with a focus on marketing and media. Jenn Foster has experience in digital marketing and web design, focusing on online presence, sales funnels, and lead-capturing systems to support authors’ marketing efforts.

Their combined experience creates a comprehensive visibility strategy that blends traditional and digital marketing seamlessly. A financial advisor who worked with Elite Online Publishing saw his book launch open new business opportunities and is now working on his second book. This integrated media and marketing approach sets Elite Online Publishing apart from traditional publishers, with a focus on helping authors expand their reach and visibility.

The publishing world is constantly evolving, and staying ahead requires agility, adaptability, and a deep understanding of industry trends. At Elite Online Publishing, we continuously refine our strategies to navigate Amazon algorithm changes, AI advancements, and market saturation. One key approach we use is niching down. Instead of targeting broad categories like “Business,” we focus on highly specific sub-niches where competition is lower and visibility is higher.

For instance, when a memoir with a traditional publishing company initially struggled to gain traction, we adjusted our approach, incorporating a bonus value stack and strategic email and social media campaign. The book subsequently gained significant media exposure and reached a wider audience. Our strategy is dynamic—we continuously monitor trends, test new marketing techniques, and optimize ad campaigns in real-time.

The future of publishing is rapidly changing, and Elite Online Publishing is embracing these shifts. We are exploring AI tools for audience insights, content analysis, and marketing strategies while maintaining a focus on human creativity and storytelling. Upcoming innovations include immersive virtual book tours and AI-narrated audiobooks, with a focus on enhancing the publishing experience.

Publishing will see continued shifts with AI-driven content creation, more personalized book recommendations, and interactive digital storytelling. Subscription models and direct-to-reader sales will keep growing, making it easier for authors and publishers to connect with audiences. Audiobooks and bite-sized content will remain popular as people consume content on the go. Additionally, eco-friendly printing and digital-first strategies will gain traction, reducing waste. We’re also investing in podcast-driven book launches and multimedia storytelling, helping authors build dynamic personal brands across multiple platforms.

At Elite Online Publishing, we’re committed to helping authors build lasting legacies and adapt to the ever-evolving publishing landscape. Whether you’re looking to grow your brand, expand your reach, or leverage your book in new ways, we offer support and guidance throughout the process.

For more information, visit EliteOnlinePublishing.com or follow us on social media for publishing insights and success stories.

Published by Tom W.

Ruth Plumb Photography: A Notable Richmond Hill Photographer

Women's Journal Staff on February 26, 2025

Nestled in the heart of Richmond Hill, Ontario, Ruth Plumb Photography has gained recognition for its modern portraiture. With a strong blend of technical expertise and artistic flair, Ruth and her team create images that feel both timeless and modern. Their work has been recognized with accolades such as the Portraits Bronze Master Award, suggesting that their dedication to quality and creativity resonates with clients. Ruth Plumb Photography is emerging as a notable presence in the professional photography scene in the region.

Experienced Richmond Hill Photographer

At the core of Ruth Plumb Photography is a wealth of experience accumulated over years in the industry. Each session at the studio begins with an in-depth consultation aimed at capturing the client’s vision. Whether the setting is the thoughtfully designed studio space or one of Richmond Hill’s picturesque outdoor locations, every detail is carefully curated to ensure an enjoyable, stress-free experience. Ruth Plumb’s approach combines advanced technology with a warm, personalized touch, making her studio a popular choice for those seeking portraits on both a personal and professional level.

Professional Headshots & Branding Photography That Makes an Impact

Photo Courtesy: Ruth Plumb Portraits

In today’s competitive business environment, the importance of a powerful first impression is widely acknowledged. Ruth Plumb Photography has developed a reputation for producing professional headshots and branding portraits that aim to capture the essence of a business and its leaders. The studio’s approach to headshots goes beyond simple photography. It is about crafting a visual narrative that reflects a professional’s unique identity. With an eye for creative composition and a knack for revealing the personality behind each client, the portraits can serve as valuable assets for corporate profiles, marketing materials, and social media presence alike. Explore the professional headshots captured by Ruth Plumb—each one designed to leave a lasting impression!

Transformative Beauty And Glamour Photography

Ruth Plumb Photography also specializes in beauty and glamour sessions that aim to elevate the art of portraiture. These sessions are designed to be empowering experiences, providing clients with the opportunity to see themselves through a lens of elegance and confidence. Ruth’s strong understanding of lighting, styling, and composition allows her to create images that are both striking and intimate. The resulting portraits often capture not only physical beauty but also a sense of confidence and individuality, making each session a meaningful experience for clients.

Richmond Hill Family Photos

Photo Courtesy: Ruth Plumb Portraits

For families, Ruth Plumb Photography offers more than just a photoshoot. She provides a way to preserve cherished memories. The studio’s family portraits are praised for their ability to capture the genuine bonds and moments shared between loved ones. Whether taken in the comfort of the studio or amidst the natural beauty of Richmond Hill’s outdoor settings, each session is crafted to highlight authentic interactions and emotions. This commitment to genuine storytelling through photography has helped establish the studio’s reputation as a trusted partner for families looking to capture treasured moments. Take a look at Ruth’s family photos portfolio to see the studio’s unique approach.

Richmond Hill Photoshoots & Surrounding Areas

Beyond the studio walls, Ruth Plumb Photography extends its expertise to the diverse landscapes surrounding Richmond Hill. The business offers on-location photoshoots that take full advantage of the region’s scenic parks, urban environments, and hidden gems. Whether in Vaughan, Markham, Toronto, Aurora, Thornhill, Gormley, or Brampton, each session is tailored to reflect the unique character of the location while ensuring that the client’s ideal features are highlighted.

Hand Crafted Photography Products

A distinguishing element of Ruth Plumb Photography is its commitment to transforming photographs into high-quality works of art. Beyond capturing stunning images, the studio offers an array of handcrafted products, including custom wall art, bespoke albums, and elegant portfolio boxes. Each product is designed to complement the beauty of the original portrait, ensuring that the memories are preserved in a format that radiates sophistication and enduring appeal.

A Seasoned Richmond Hill Photographer

Photo Courtesy: Ruth Plumb Portraits

Ruth Plumb’s journey in photography has been marked by continuous growth and refinement of her craft. Over the years, she’s explored a wide range of styles and built a reputation as one of Richmond Hill’s popular photographers. What often sets her work apart is her eye for detail and her genuine commitment to capturing the true essence of her clients. As she’s expanded her creative horizons, Ruth has not only built an impressive portfolio but also contributed to the evolving landscape of professional portraiture in the area.

An Experience Defined by Personal Connection

What often distinguishes Ruth Plumb Photography is the way the studio puts clients at the heart of every session. They take the time to listen to your ideas and work closely with you to bring your vision to life, turning a regular photoshoot into a fun, collaborative experience. This personal touch has earned them numerous five-star reviews and a loyal following. Every session goes beyond just taking pictures—it’s about capturing genuine, heartfelt moments that you’ll cherish for years to come. Visit Ruth Plumb Portraits’ business profile to see why it’s a preferred studio for many in Richmond Hill.

Book An Unforgettable Photoshoot with A Richmond Hill Photographer

Every session at Ruth Plumb Photography is a chance to create something truly special. Whether you’re looking for a professional business portrait that leaves a strong impression or an intimate beauty session that celebrates your personal transformation, the studio offers a range of styles to fit your needs. From the very first consultation to the beautifully handcrafted final product, every detail is taken care of with a commitment to quality and care. Ruth is continuously exploring new creative possibilities, making her studio a popular choice for anyone eager to capture their unique story through photography. Interested in capturing a stunning portrait? Book a photoshoot with Ruth Plumb Portraits—a standout Richmond Hill photographer.

Published by Drake M.

Jenna Evola on Why Automation Matters for 2025 Growth

Women's Journal Staff on February 26, 2025

The Looming Crisis: Why Small Businesses Are at Risk in 2025

Rising labor costs, growing competition, and rapid technological advancements make it increasingly difficult for small businesses to keep up. Yet, many business owners continue to rely on outdated systems and manual processes, unaware that these inefficiencies could lead to their downfall.

Jenna Evola, a business efficiency expert, and AI automation strategist, warns that small businesses that fail to automate by 2025 will struggle to survive. The companies that resist change will face higher operational costs, lost productivity, and an inability to compete in a marketplace evolving at breakneck speed.

Many small business owners consider automation an optional upgrade rather than a strategic tool. As AI-driven solutions become more common, businesses that incorporate automation may find it easier to stay competitive. Without automation, companies could experience increased operational challenges and heavier workloads.

The Hidden Costs of Resistance: The Consequences of Not Automating

Many business owners hesitate to integrate automation, often due to concerns about cost and complexity. Some see it as a tool mainly for large corporations, while others feel their operations may not need it. Yet, automation can influence efficiency and long-term business operations in ways that aren’t always immediately apparent.

Businesses that rely solely on human labor may face increasing payroll expenses, which can impact overall costs and pricing decisions. In industries with tight margins, managing expenses efficiently becomes especially important. Streamlining workflows can help improve operations, making it easier to scale. Tasks like data entry, scheduling, and customer support can often be automated, allowing business owners time to focus on strategy and growth. Without these efficiencies, businesses may find it more challenging to manage workloads effectively.

Companies not integrating automation may struggle to keep up in a rapidly evolving digital marketplace. Many consumers appreciate seamless and efficient interactions, which technology can help facilitate. Businesses using older systems encounter difficulties meeting these expectations, while others adopting new tools may operate more efficiently. Adapting to technological changes can affect customer satisfaction and business growth over time.

Jenna Evola has seen these consequences firsthand. She has worked with countless small business owners who were overworked, struggling to manage daily operations, and unable to scale their companies. Many were initially cautious about adopting automation and concerned about costs and implementation challenges. Over time, some businesses that integrated AI-driven tools and virtual assistants noticed changes in efficiency and operations, finding new ways to streamline tasks and manage resources more effectively.

How Automation May Save Small Businesses in 2025

The good news is that small business owners can still adapt if they act now. Automation does not have to be overwhelming or expensive. With the right approach, AI-powered tools and virtual assistants may significantly improve efficiency and reduce costs while allowing business owners to focus on growth.

Jenna Evola’s approach to automation focuses on three core areas. The first is AI-driven workflow automation, eliminating repetitive tasks that drain time and energy. Businesses can automate essential functions such as email management, appointment scheduling, invoice generation, and financial tracking. AI-powered tools can complete these tasks with minimal human oversight, allowing business owners and their teams to concentrate on more valuable activities.

The second focus area is virtual assistants, which provide cost-effective support without the financial burden of hiring full-time employees. Many small businesses struggle with labor costs, but virtual assistants can perform administrative tasks, manage social media, handle customer service inquiries, and assist with marketing campaigns at a fraction of the cost. Outsourcing these tasks allows business owners to allocate more resources to business development while helping daily operations run smoothly.

Jenna emphasizes AI-powered marketing and sales systems as the third area of automation. Small businesses are exploring ways to enhance their marketing efforts beyond traditional methods. AI-driven tools can help automate email campaigns, schedule social media posts, personalize customer interactions, and track lead generation and conversions. These tools offer additional support in managing marketing activities more efficiently. These systems may help businesses improve their outreach, engage with customers more effectively, and increase revenue without requiring additional staff.

Jenna shares an example of a medical clinic owner who previously invested heavily in SEO marketing before switching to a virtual assistant at a lower cost. Over time, the clinic noticed increased patient leads while reducing expenses. This example highlights how automation can support business operations without requiring significant investments in technology or additional staff.

Conclusion: The Time to Automate Is Now

Small businesses that resist automation in 2025 will struggle to survive. As costs continue to rise and competition intensifies, companies that embrace AI-driven automation will position themselves for long-term success, while those that do not will face increasing challenges.

Jenna Evola urges business owners to take action now rather than wait until inefficiencies become unmanageable. The first step is identifying areas of the business that can be automated. Once those areas are identified, implementing AI-powered tools and virtual assistants will provide immediate relief from repetitive tasks, lower operational costs, and free up time for business owners to focus on scaling their companies.

The companies that act now will be the ones that thrive in the coming years. Automation is no longer an option—it is a necessity for survival. Those who embrace it will stay ahead, while those who resist it risk falling behind. Jenna Evola’s message is clear: the future of small business depends on automation, and the time to make that shift is now.

Disclaimer: This article is for informational purposes only and should not be considered financial, business, or legal advice. Readers are encouraged to conduct their own research and consult with a professional before making any business decisions regarding automation.

Published by Drake M.

Dr. Nitikul Solomon, MD, on Naked Health: A Transformative Guide to Wellness

Women's Journal Staff on February 26, 2025

By: Tanya Booyu

In an era where health and wellness are at the forefront of public consciousness, Dr. Nitikul Solomon, MD, brings a refreshing and holistic approach to the table with her book, NAKED HEALTH. Inspired by her personal health struggles and the profound impact of her AWE-some Program on patients, Dr. Solomon presents a comprehensive guide to achieving true well-being by integrating mind, body, and spirit. In this interview, she shares the inspiration behind her book, the unique aspects that set it apart, and the core messages she hopes readers will take away.

Dr. Solomon’s journey to writing NAKED HEALTH was deeply personal. Struggling with chronic illnesses and experiencing significant health challenges in 2008, she found herself in what she describes as an “ignorant coma.” The wake-up call came when she radically changed her diet and lifestyle, ultimately transforming her health and perspective. Recognizing the power of holistic healing, she pursued board certification in Integrative Holistic Medicine (ABIHM) in 2009. This transformation rejuvenated her own life and inspired her to help others through her AWE-someProgram, which has yielded rapid and noticeable results for her patients.

Unlike many health and wellness books that focus solely on physical well-being, NAKED HEALTH integrates human existence’s mind, body, and spiritual aspects into one cohesive strategy. Dr. Solomon emphasizes that her approach is both comprehensive and practical, making it accessible for readers to implement immediately. The book’s holistic perspective provides a roadmap to profound and lasting health improvements rather than offering quick fixes or temporary solutions.

The title NAKED HEALTH carries a deeper philosophical meaning. According to Dr. Solomon, it signifies being true to the core of one’s being—an authentic and powerful self. She believes that when individuals embrace their true selves and shed societal conditioning, they can quickly achieve successful health outcomes. This concept encourages readers to strip away the unnecessary and focus on what genuinely nourishes their well-being.

Dr. Solomon identifies women between 40 and 60 as the ideal readers for NAKED HEALTH. This demographic often faces unique health challenges, including hormonal changes, stress, and the demands of balancing career and family life. However, she notes that the principles in the book can benefit anyone seeking to enhance their vitality and longevity.

One of the biggest misconceptions Dr. Solomon addresses in her book is the belief that if there are no apparent symptoms, there is no underlying health issue. She argues that waiting for symptoms to appear can often mean the damage is already significant, sometimes even irreversible. Instead, she advocates for a proactive approach to health, emphasizing consistent self-care and preventive measures.

Dr. Solomon’s own health crisis in 2008 catalyzed her holistic approach to medicine. Suffering from multiple chronic conditions, she realized that conventional treatments were not providing the solutions she needed. Through dietary changes, lifestyle adjustments, and a deeper understanding of integrative medicine, she experienced a complete transformation. This personal rebirth changed her health and reshaped her role as a physician, allowing her to bring newfound wisdom to her practice and patients.

Dr. Solomon introduces the concept of “healthspan,” which she distinguishes from “lifespan.” Quoting Oscar Wilde—“Living is rare. Most people barely exist.”—she emphasizes that authentic living goes beyond mere survival. A long lifespan is meaningless if it is not accompanied by vitality, joy, and a sense of purpose. NAKED HEALTH aims to help readers extend their health span, ensuring they experience life to its fullest potential.

While researching for NAKED HEALTH, Dr. Solomon uncovered a startling fact: loneliness and disconnection can increase the mortality rate from all causes, equating to the health risks of smoking 20 cigarettes a day. This revelation underscores the importance of social connections and emotional well-being in maintaining overall health.

If there is one key message that Dr. Solomon wants readers to take away from NAKED HEALTH, it is this. Every individual is inherently worthy, and their body possesses an incredible intelligence that requires self-love and care. Individuals can achieve vibrant health and a fulfilling life by nurturing their well-being with intention and awareness.

Dr. Nitikul Solomon’s NAKED HEALTH is more than just a book—it is a call to action for individuals to reclaim their health, embrace their true selves, and proactively enhance their well-being. Through her personal journey, medical expertise, and holistic approach, she offers readers a robust roadmap to not just living but truly thriving. Whether dealing with chronic health issues or simply seeking a more vibrant life, NAKED HEALTH provides the tools and inspiration needed to embark on a transformative wellness journey.

Find Naked Health on Amazon Today!

Disclaimer: This article is for informational purposes only and does not constitute medical advice. The views and recommendations expressed in NAKED HEALTH are those of Dr. Nitikul Solomon and are not a substitute for professional medical consultation, diagnosis, or treatment. Readers should consult their healthcare providers before making any significant changes to their diet, lifestyle, or wellness routine.

Published by Stephanie M.