Vicky Katsarova: From Bulgaria to Global Resilience

Women's Journal Staff on January 30, 2025

By: Lily Anderson

Vicky Katsarova’s journey began in post-communist Bulgaria, a country still grappling with the challenges of transitioning from its historical constraints. Amid the socio-economic changes of the 1990s, Vicky felt the pull to explore beyond her homeland’s borders. In 1995, when many Bulgarians sought opportunities in neighboring European countries, she chose an unconventional path by moving to New Zealand. For Vicky, this decision was not just about relocating but about embracing a deep-seated curiosity for new cultures and ways of life. “The Earth is an incredibly beautiful place,” she says, reflecting on the start of her global adventures.

The World as a Classroom

Vicky’s passion for travel has been one of her most significant sources of education and personal growth. She often describes travel as the best form of learning, saying, “There’s a saying, ‘Traveling is the best university,’ and it’s absolutely true.” Each journey offered her the chance to learn, adapt, and gain new perspectives on life and human connection. Her explorations were not just physical but deeply personal, shaping her understanding of the world and her place within it.

A decade in Abu Dhabi proved to be especially transformative. Living in the United Arab Emirates exposed her to a unique cultural environment where 80% of the population consisted of expatriates. This diversity taught her how to work effectively with people from various cultural and ethnic backgrounds. “Navigating such a multicultural environment improved my communication skills and made me more attuned to cultural nuances,” she notes. These experiences not only enriched her personal growth but also equipped her with tools to thrive in complex social and professional settings.

Abu Dhabi’s competitive environment pushed her to embrace challenges and continuously strive for improvement. It was here that Vicky learned the importance of resilience and adaptability, qualities that would define her approach to life and work in the years to come.

Now based in Canada, Vicky continues to cherish the multicultural experiences that have defined her journey. For her, Canada represents a community that aligns with her values of inclusivity and innovation. The country’s diverse and vibrant culture provides her with the perfect backdrop to connect with people from all walks of life.

Challenges and Triumphs

Vicky’s journey has not been without its challenges. As a woman navigating male-dominated industries, she often faced the need to work harder to establish her credibility. One of her most significant career challenges arose in the citizenship-by-investment industry, where she had to assert herself to gain recognition. “Staying focused and not allowing self-doubt to take hold was critical,” she shares. Her resilience and determination eventually earned her respect and success in the field.

These challenges shaped her understanding of perseverance and adaptability. They also reinforced her belief in the importance of stepping outside one’s comfort zone. “You discover strengths you didn’t know you had when you face the unknown,” she explains. This mindset became a cornerstone of her approach to both personal and professional life, enabling her to turn obstacles into opportunities for growth.

Vicky’s ability to rise above setbacks has also inspired others. By sharing her story, she hopes to encourage people to embrace their own journeys, no matter how daunting the challenges may seem.

A Legacy of Connection

Throughout her global journey, Vicky has consistently prioritized building meaningful connections with others. Her ability to connect with people from diverse backgrounds has become one of her most valued strengths. Whether in New Zealand, United Arab Emirates, or Canada, she has sought to foster relationships that promote growth, understanding, and mutual respect.

Her experiences have also inspired her to leave a positive impact on the world. Vicky is passionate about creating a legacy that emphasizes inclusivity, compassion, and collaboration. She believes that the relationships we build and the values we uphold define the impact we leave behind. “It’s about more than just personal success—it’s about contributing to a better world for everyone,” she explains.

Vicky’s dedication to inclusivity is evident in the way she approaches every interaction. She believes that genuine connections can break barriers and create opportunities for growth, both personally and collectively.

Lessons for the Next Generation

Vicky’s story is rich with lessons that she hopes to share with others, especially younger generations. She emphasizes the value of curiosity, resilience, and an open mind as essential tools for personal and professional growth. “Every challenge is an opportunity to learn and grow,” she often says. Her belief in the transformative power of stepping outside one’s comfort zone has been a guiding principle throughout her life.

Her advice to those considering bold changes in their lives is straightforward yet profound: “Follow your heart, trust your instincts, and embrace the journey. Life’s most rewarding experiences often lie just beyond the comfort zone.” This perspective encourages others to approach life with courage and an adventurous spirit.

Vicky also encourages young people to value the connections they make along the way. She believes that collaboration and mutual respect are key to building a fulfilling and impactful life.

A Life Well Lived

Vicky Katsarova’s journey is a testament to the power of exploration, resilience, and adaptability. From her early days in Bulgaria to her transformative years abroad, she has demonstrated an unwavering commitment to growth and connection. Her story inspires others to pursue their dreams, embrace change, and find beauty in life’s challenges and opportunities.

Now residing in Canada, Vicky continues to live by the values that have guided her journey. She remains dedicated to fostering meaningful relationships, embracing new experiences, and contributing to a more inclusive and compassionate world. Her life serves as a reminder that the journey itself can be as fulfilling as the destination.

For more information, you can visit Vicky Katsarova on LinkedIn and Instagram.

Disclaimer: Testimonials in this article reflect personal experiences and aren’t guaranteed. Results vary based on effort, experience, and commitment. Use your judgment.

Published by Zane L.

FunkAway: An Odor Eliminator for Women Who Demand a Fresh Environment

Women's Journal Staff on January 30, 2025

By: Shannon Sparks

When it comes to maintaining a clean and inviting space, the battle against unpleasant odors is a universal challenge. Yet, for women—parents, single professionals, or pet lovers—the need for effective odor-eliminating solutions can feel especially pressing. Enter FunkAway has introduced a unique approach to odor control, offering products that appeal to those looking for fresh-smelling spaces. With a focus on providing effective solutions, FunkAway has gained a dedicated following, especially among women who appreciate a refreshed home, car, or wardrobe.

Jess Shae, founder of The Blank Canvas Agency and the Strategic Consultant to FunkAway Marketing & Partnerships, describes the company’s mission succinctly: “FunkAway knows and understands the stigma associated with a stinky house, a bad-smelling car, or worn-out workout gear. FunkAway’s mission is to help people, including women, to live better through the elimination of these malodors.” This commitment has resonated with women across the country, who often juggle multiple roles and responsibilities, making it crucial to effortlessly create a clean and pleasant environment.

FunkAway: A Odor Eliminator for Women Who Demand a Fresh Environment

Photo Courtesy: FunkAway

FunkAway offers a range of products designed to help manage everyday odors. From Odor Eliminating Beads, which provide long-lasting freshness, to the Laundry Booster, which assists in refreshing workout gear, towels, and pet bedding, the brand focuses on practical solutions. Their Pet-Stain Odor Eliminator is also convenient for pet owners looking to address stains and odors. Jess Shae notes that these products are readily available and easily incorporated into daily routines. “All these products can be purchased at Walmart, Walmart.com, and Amazon.”

A key factor that sets FunkAway apart is its proprietary OM Complex, a technology that eliminates odors without relying on harsh chemicals or overpowering fragrances. This makes FunkAway products non-toxic and safe for use around kids and pets, an essential consideration for many women. Third-party testing has evaluated FunkAway alongside other odor-control products like Febreze and Clorox. Jess explains, “As a bonus, FunkAway’s products do not use harsh chemicals or extreme fragrance to eliminate these odors. FunkAway uses a proprietary OM Complex that is safe around kids, pets, and confined areas. All of FunkAway’s products are non-toxic and made in the USA.”

FunkAway actively engages in events and initiatives that support women. The brand sponsors the Super Girl Surf Pro, a major women’s surf competition, and the World Pro Ski Tour, encouraging female participation in skiing and snowboarding. Through these partnerships, FunkAway aligns itself with efforts to promote women’s involvement in sports and active lifestyles.

The connection between women and odor awareness is rooted in biology and culture, making FunkAway’s focus on this demographic particularly impactful. Jess acknowledges that while the idea that women care more about odors than men is not universally true, it does hold some weight. “Some studies suggest that biological factors may contribute to differences in scent sensitivity, with research indicating that women might have more olfactory receptors. Social and cultural factors also play a role, as cleanliness and grooming are often emphasized in ways that may encourage greater awareness of odors.” FunkAway’s gender-neutral product designs help broad appeal, but its dedication to addressing the needs of women has been a cornerstone of its success.

Sales data reflects this focus, with women making up roughly half of FunkAway’s customer base. While the brand sees strong sales across the United States, its products perform exceptionally well in regions with high humidity and heat, such as the Southeast and Southwest. Seasonal demand also plays a role, with summer months driving increased interest in FunkAway’s odor-eliminating solutions.

As FunkAway looks to the future, its lineup continues to expand in ways that cater to the needs of its diverse customer base. Inspired by the luxurious scents of five-star resorts, the recently launched Room Refresher brings an air of sophistication to any home. Meanwhile, upcoming releases in 2025 include a Sink & Drain Odor Eliminator, which requires no rinsing, and an Odor Eliminating Puck designed for trashcans, litter boxes, and diaper genies. These innovations underscore FunkAway’s commitment to staying at the forefront of odor-eliminating technology.

Photo Courtesy: FunkAway

Jess succinctly sums up FunkAway’s approach: “FunkAway’s complete line of products is designed for both men and women, with the goal of helping both live funk-free.” Yet, it is clear that women have found particular value in the brand’s offerings. FunkAway offers products designed for everyday needs, from managing laundry and freshening living spaces to addressing pet-related odors. Whether for busy parents, professionals, or pet owners, the brand provides options to help maintain a fresh environment.

In a market crowded with competitors, FunkAway stands out not only for the effectiveness of its products but also for its thoughtful approach to design, safety, and inclusivity. By focusing on everyday odor challenges, the brand has built a dedicated customer base and established a strong presence in the market. For women everywhere who are tired of battling stubborn odors, FunkAway offers a simple yet powerful solution: a fresh start, one spray, scoop, or bead at a time.

Disclaimer: This article is for informational purposes only and reflects the perspectives of the individuals quoted. The claims and descriptions of FunkAway’s products are based on company-provided information and customer experiences. This article does not constitute professional advice or an endorsement of any specific product. Individual results may vary. Readers should review product labels and consult manufacturer guidelines before use.

Published by Tom W.