A Strategic Approach to Business Growth: Book Publishing

Women's Journal Staff on January 7, 2025

By: CBCG Media

In an era where personal branding and thought leadership are vital for success, entrepreneurs, coaches, and consultants are discovering an impactful tool: their own book. More than just a collection of ideas, a book can serve as a platform to amplify your voice, build authority, and create meaningful connections with your audience. Game Changer Publishing, led by entrepreneur Cris Cawley, aims to redefine how professionals harness the potential of publishing to elevate their businesses and pursue significant growth.

Leveraging the Power of Books for Business Success

Publishing a book is more than just a creative outlet; it has the potential to be a transformative marketing tool. A well-crafted book can help position you as an authority in your field, open doors to opportunities, and enhance your professional reputation. Cris Cawley, CEO of Game Changer Publishing, shares, “A book is one of the most effective ways to establish yourself as a thought leader, showcase your expertise, and connect with your audience on a deeper level.”

Game Changer Publishing specializes in guiding entrepreneurs, coaches, and consultants to turn their expertise and unique stories into published works that elevate their brands. The company’s process is designed to help aspiring authors transition from concept to publication, offering a smooth experience that combines strategic storytelling with marketing techniques.

The Game Changer Approach

Unlike traditional publishers, Game Changer Publishing employs a tailored model for modern entrepreneurs. The company focuses on blending actionable business insights with personal narratives, creating books designed to resonate with readers and potentially have a global impact.

Cawley explains, “We guide our clients through every step of the publishing journey—from crafting their initial idea to holding their finished book in hand. More importantly, we show them how to use their book strategically to support growth and improve credibility and visibility.”

In the digital age, where a book can act as a launchpad for global influence, Game Changer Publishing works to ensure its authors’ works are distributed across major platforms, enhancing visibility and accessibility.

Why Entrepreneurs Need a Book

For entrepreneurs, publishing a book offers a pathway to share knowledge, build a brand, and establish authority in the market. A book can:

Support Credibility: A published book highlights your expertise and helps differentiate you from competitors.
Expand Reach: Books can connect you with audiences globally.
Improve Public Relations: Media outlets are often more likely to feature you as a guest expert if you’ve published a book, leading to opportunities such as interviews, podcasts, and TV appearances.
Enhance Networking: Unlike business cards, books leave a lasting impression. Sharing your book at conferences or events can create meaningful connections.

A Catalyst for Business Growth

Beyond credibility and visibility, a book can act as a tool for business growth. Many of Game Changer Publishing’s authors utilize their books to guide readers toward their backend services—whether that’s coaching programs, consulting services, or other business ventures. By incorporating these opportunities into their narratives, authors can create a natural pathway for readers to engage further.

“A book is a conversation starter and a potential business accelerator,” says Cawley. “It allows entrepreneurs to share their story, build trust, and provide value while simultaneously exploring new opportunities.”

Why Choose Game Changer Publishing?

With a history of quickly bringing impactful works to market, Game Changer Publishing stands out in the publishing industry. The company’s streamlined ‘speak, record, transcribe’ approach is designed to help entrepreneurs bring their vision to life with enhanced efficiency and quality. Additionally, the no-royalty model allows authors to retain control of their work while maximizing profits.

Game Changer Publishing’s dedication extends beyond the publishing process, empowering its clients to use their books as strategic tools to enhance their brands and work toward their business goals.

Start Your Publishing Journey

Whether you’re a seasoned entrepreneur or just starting out, publishing a book with Game Changer Publishing could elevate your brand, expand your influence, and create new opportunities. Take the first step toward transforming your expertise into a legacy—and your business into an industry authority.

Learn more by visiting www.GameChangerPublishing.com.

Published by Nicholas A.

Empowering Others to Live More Authentically

This is precisely what Victoria Ryder, a mental health advocate and founder of Violently Peaceful, teaches. As a public health professional with a Master’s degree and in pursuit of a doctorate, Ryder strives to inspire others to embrace their true selves and foster resilience in the face of challenges. By doing so, she can amplify important conversations about mental health and personal growth and positively impact lives and communities.

“My story started when I realized that no matter what has happened to someone on their life path, they can change and become their authentic selves,” Ryder explains. “I was tired of the internalized shame; I was tired of picking out which mask I would wear to hide myself; I was tired of not feeling worthy enough to take up space here. Today, my life is authentic, unapologetic, and boundless. ”

Ryder formed her website Violently Peaceful to help teach the style of authentic living that she practices in her everyday life. “We are all one. We are here to learn. We are here to expand. We are here to love each other. We are here to become violently peaceful,” her website says. This is the philosophy with which she lives and teaches others to do so to help them maximize their success.

Through Violently Peaceful, Ryder releases a series of podcasts exclusively on YouTube titled “Zero Podcasts,” in which she shares her insight and experiences. Topics she discusses include “It’s time to love and accept yourself unconditionally” and “It’s time to stop caring what other people think about you and start living authentically.” These videos epitomize Ryder’s mission to pass on the wisdom and guidance that helped her become authentic so that others can find their peace.

How to Live as Your Authentic Self

In one of her most recent videos, Ryder shares thoughts on discovering authenticity, emphasizing the value of being around people who embrace their true selves. She suggests learning from those who inspire you while staying true to your identity.

Sometimes, places like the internet can be a great place to find confident, authentic people for inspiration. The simple act of watching someone confident can allow confidence to rub off on you. For Ryder, this meant finding fashion influencers online since fashion is how she expresses herself and feels confident. However, your inspiration can come from whatever your interests are — athletes, entrepreneurs, or anyone authentic to who they are.“Have people that motivate you, even if you don’t know them,” Ryder asserts. “It can be so beautiful to experience someone who may have gone through similar struggles in life where authenticity wasn’t available to them, and they created a path for themselves and success out of that path. I think there’s nothing more beautiful than that.”

Ryder’s other step is to eliminate toxic people from your life. She explains that, more often than not, people who express negativity about embracing your true self just envy you for being so comfortable with yourself. Although you can’t control others’ behaviors or opinions, you can change how much time of day you give them. Negative people don’t have to be a big part of your life.

But cutting negativity out of your life can be easier said than done — especially when that negativity comes from those closest to you. Of course, you should choose peace and love, not violence. Don’t counter negativity with negativity; it will only make everyone feel worse. Building a circle of people around you that support you in your quest to live authentically takes patience and time, but the investment you make is worth it.

“At the end of the day, you deserve to be yourself,” concludes Ryder. “I think that this world needs more authenticity, and for the world to change, we must be authentic. Everyone judged all the people who invented monumental things. They looked at those people and thought they were crazy. But all those people tapped into their authentic selves to make those things happen, making society grow and transform. People who are stuck and cannot be themselves truly do not do anything major in this life. To make this world better, you must be authentic.”

Published by Joseph T.