By: Ian S.

Apogee and FitNext are redefining what fitness looks like — because everyone deserves to feel welcome.

Dr. Wahl created Apogee after years of witnessing people excluded from fitness spaces that should’ve empowered them. From small-town Washington gyms to earning his Doctorate in Physical Therapy, he’s led with a message of compassion, inclusion, and progress. His vision? A high-level, judgment-free fitness platform that supports every stage of your wellness journey — without pressure or shame.

The Traditional Fitness Industry and Its Challenges

The mainstream fitness industry has long been criticized for promoting a narrow and often unattainable image of health and fitness. Advertisements often focus on quick transformations and extreme workout regimens, leaving many people feeling excluded or unmotivated. Social media intensifies this pressure, with fitness influencers showcasing only the most idealized versions of health.

This culture of comparison can be harmful, making it harder for people to engage with fitness in a way that feels healthy or sustainable. The message often becomes: You must be at a certain level of fitness to start, or you must achieve visible results quickly.

A Shift Towards Inclusivity

Inclusive fitness challenges this traditional model by focusing on the idea that fitness is for everyone, no matter your size, shape, age, or fitness history. It acknowledges that every individual’s journey is different and that progress doesn’t have to be measured by extreme physical changes or aesthetics.

Inclusive fitness emphasizes:

• Effort over aesthetics: Fitness is about feeling better and building strength, not just how you look.
• Consistency over comparison: The goal is progress over time, not competing with others or adhering to unrealistic ideals.
• Compassion over criticism: Everyone’s fitness journey deserves to be supported, without judgment or shame.

This approach aims to remove barriers that prevent people from feeling like they belong in fitness spaces. Whether you’re someone who’s just starting out, returning to fitness after a long break, or simply trying to maintain an active lifestyle, inclusivity ensures that you are welcomed and supported at every step.

FitNext: A Fitness App That Builds Community, Not Competition

An inclusive fitness environment is not only about personal progress but also about fostering a sense of community. When people feel connected to others who are on similar journeys, they’re more likely to stay engaged and motivated. FitNext creates a supportive social experience that encourages connection — not comparison.

Community Features Include:

• Social Progress Feed: Share wins, comment on others’ success, and celebrate effort
• Accountability Partnerships: Team up with friends or connect with like-minded users
• Streaks & Badges: Visual rewards for your milestones — no matter how big or small
• In-App Perks & Discounts: Earn real rewards for showing up, not just showing off

Progress That’s Personal — and Always Worth Celebrating

FitNext is a personalized wellness platform that tracks your unique journey.

Your dashboard helps you:

• Log daily activity and effort
• Track mood and recovery trends
• Set achievable micro-goals
• Celebrate every win — from 10-minute walks to mental resilience

💬 Our approach? Nudges, not nags. Encouragement, not criticism.

FitNext Is a Judgment-Free Zone — And That Changes Everything

It doesn’t matter your:

• Age
• Size
• Identity
• Fitness experience
• Or how long you’ve been away from movement

If you’re ready to start, FitNext is here to meet you with patience and power.

This isn’t about proving yourself. It’s about showing up, at your pace, with the support you deserve.

Fitness That Moves With You — Not Against You

If you’ve ever felt that fitness wasn’t made for you,
If you’ve been shamed, sidelined, or made to feel “less than,”
If you’re ready for a space that welcomes your humanity, your effort, and your comeback.

Ready to join a fitness movement that moves with you?

Subscribe to the Apogee newsletter for encouragement, success stories, and community highlights. Start your inclusive fitness journey with FitNext.

Disclaimer: The content in this article is for general informational purposes only and is not intended as medical, professional, or fitness advice. The information provided is based on the author’s perspective and experiences and should not be relied upon as a substitute for professional guidance. Always consult with a healthcare provider, fitness professional, or other qualified individuals before making any significant changes to your fitness routine, health, or lifestyle.

Published by Jeremy S.