By: Azhar Hussaini
You can tell a lot about a person by the brands they believe in. In fashion and beauty, where things often move fast and looks can take center stage, it’s easy to assume it’s all surface-level. But for Wanda Knight, the brands she gravitates toward reflect something more profound: her values, her story, and the way she leads.
She has spent her career in high-stakes environments, working with Fortune 500 companies, leading high-performing sales teams, and building strategies that drive results. But beyond the boardroom, she is someone who thinks just as strategically about personal style and presence. Her interest in fashion and design is not about trends. It’s about intention.
Fashion That Aligns with Who You Are
When Wanda talks about the brands she admires, it’s never just about what they sell; it’s about what they stand for. She speaks often about Victoria Beckham, not just because she likes the clothes, but because she respects the journey. Making the leap from pop star to respected designer took more than style; it took vision, discipline, and the ability to shift how people see you. Wanda knows that path well.
She also points to Fenty Beauty, founded by Rihanna, as a brand that did more than launch great products. It made space for people who often feel left out. That’s a message Wanda believes in deeply. As a woman who has risen through the ranks of corporate leadership, she knows how powerful it is to feel seen and how important it is to help others feel the same.
Looking Beyond the Big Names
Yes, Wanda appreciates the elegance of legacy fashion houses like Chanel, Dior, and Valentino. But what really excites her are the stories behind lesser-known designers. She recently picked up a skirt from Simkhai, drawn in by the unique design and fresh energy. It was not about the label. It was about the feeling, the connection.
That same mindset carries over to beauty. Wanda is a loyal user of Dr. Barbara Sturm’s skincare and enjoys discovering new products through Beautypass, a platform that gives members access to curated samples from reputable brands. For her, it’s not just about beauty, it’s about self-care, and the idea that taking time for yourself helps you show up stronger for others.
Even her jewelry choices reflect this thoughtful approach. She loves designers like Maria Tash and Jenny Bird, brands that combine edge and simplicity, strength and subtlety. Like Wanda’s leadership style, they are polished without being flashy, strong without being loud.
Quiet Influence, Clear Intentions
Wanda is not interested in posting just to stay visible. She shares what resonates with her, what she feels could inspire or inform. Her voice in the lifestyle space is growing, but she is not trying to fit into a mold. She is showing what it looks like to bring your whole self to every part of your life.
And she is challenging the idea that once you reach a certain level or age, you have to stay in your lane. For Wanda, leadership and style are not separate. They are both about knowing who you are and showing up with confidence.
A Life That Reflects the Work
The brands Wanda admires are not random. They align with how she leads and lives, with clarity, curiosity, and care. Her dream collaborations are not about visibility. They are about voice. About supporting the kind of work and people that are changing the game, not just playing it.
Her legacy won’t be just about numbers or titles. It will be about presence. The kind that inspires, the kind that uplifts, and the kind that reminds others, especially women, that there’s power in knowing your worth, and even more in expressing it unapologetically.
