By: Georgette Virgo

Sally So, a seasoned professional with a public relations, marketing, and finance background, found herself at a crossroads when her personal health journey took center stage.

Battling chronic eczema, a condition that affects millions worldwide, So discovered that understanding her health was not just about managing symptoms but about developing a deeper understanding of her body. This realization sparked her decision to create Genomii, a wellness platform designed to empower individuals with personalized health insights.

So shares insights from her over 40-year battle with eczema. She learned the value of understanding her body, which led to better health habits. These habits inspired and encouraged women globally.

Knowledge is Power: Understanding Eczema and Youthful Skin

When confronted with eczema’s persistent symptoms—constant itching, discomfort, and visible flare-ups—Sally So quickly realized that managing her condition required more than surface-level treatments. She needed to understand eczema’s underlying causes and triggers thoroughly.

Driven by this necessity, she extensively researched the condition’s genetic and environmental factors. “I knew that simply treating symptoms wasn’t enough,” So explains. “To manage eczema effectively, I had to understand its root causes.”

However, So’s eczema affected her physical health. It also highlighted her desire for youthful, radiant skin—a goal many share. The visible signs of inflammation and discomfort took a toll on her confidence, prompting her to seek solutions that went beyond superficial treatments.

To achieve healthy, youthful skin, the founder realized she needed to address underlying factors. These include genetics, lifestyle choices, and environmental stressors. This understanding became central to her vision for Genomii, a platform designed to empower users with insights that target health and wellness from within.

Armed with this knowledge, So began exploring personalized strategies tailored specifically to her genetic makeup and lifestyle choices. Her proactive outlook eventually led to significant improvements in managing her eczema symptoms.

Building Genomii as a Response

So’s new health insights sparked a deeper understanding: true empowerment in health comes from understanding one’s unique biological responses rather than relying on generic advice or trial-and-error methods.

“I learned firsthand that having detailed knowledge about your body is transformative,” So reflects. “When you genuinely understand your health at a biological level, you gain control—and that’s incredibly powerful.”

So aims for Genomii to help users age more confidently. The platform focuses on comprehensive, science-backed perspectives on wellness. The platform uses AI to analyze multimodal data—including genetic profiles and lifestyle metrics—and provides personalized recommendations that promote skin health and overall vitality.

It’s All About the Little Things: Mindfulness and Personalized Wellness

Sally So’s journey with eczema also highlighted how seemingly minor lifestyle adjustments could profoundly influence overall well-being. She found that small daily habits—such as dietary choices and stress management techniques like meditation or yoga sessions before bedtime—could help reduce inflammation associated with eczema flare-ups.

So recognized the importance of minor improvements. This led her to develop Genomii’s recommendations, emphasizing scientifically grounded lifestyle adjustments. The app features digital twins, virtual representations that simulate potential health outcomes based on different lifestyle choices. This allows users to visualize how small changes can improve their health.

Whether adjusting meal composition, improving sleep quality, or managing stress levels, the platform offers actionable insights that teach users how to care for their skin and bodies.

“Battling eczema taught me that meaningful progress often comes from consistent small changes rather than dramatic shifts,” So shares. “Genomii reflects this philosophy by providing users with manageable steps to integrate seamlessly into their daily routines.”

A Glimpse Into the Future

The founding story of Sally So highlights how personal health issues can be transformative. Her battle with eczema, a condition that impacted her physical comfort and self-confidence, could have been a roadblock. Instead, So transformed her challenges into an opportunity to create something meaningful for herself and countless others facing similar health issues.

Genomii has launched its beta across North America, with expansions to Asia and Europe planned for next year. It aims to reshape global conversations about personalized healthcare delivery models for future decades.

As for Sally So, the journey to championing better health and skin care doesn’t end with Genomii. She also uses her social media platforms to share quick lifestyle and motivational tips, embracing her influence to encourage women worldwide.

So mentions, “Our struggles often hold the key to understanding what needs to change. At Genomii, everyone deserves access to information and understanding, allowing informed decision-making regarding their skin and overall body health.”

Disclaimer: The information provided in this article is for informational purposes only and should not be considered medical advice. The insights shared are based on personal experiences and may vary for each individual. While the technologies and approaches discussed in the article aim to offer personalized wellness insights, results may differ. Always consult with a qualified healthcare provider before making any significant changes to your health regimen or lifestyle.