By: Jacob Maslow
When preparing your business for the holiday season, be sure to include the mobile app on your to-do list. It is not enough to just provide an app to your customers. You also need to make the most of your app. Learning how a custom app plays a part in holiday sales is essential to increasing financial growth this season.
1. Holiday-Themed Push Notifications
Push notifications allow customers to receive alerts in real-time, including the latest products and sales. Use this time to add a holiday theme to those notifications. For example, you may want to send out a notification for this week’s peak gifts or your latest “Jingle Bell Sale.” You are not only sending out notifications but also getting your customers into the holiday spirit.
2. Personalized Alerts and Ads
If you are working with an app development company, be sure to highlight the importance of personalized alerts and ads. You can use the app to analyze each customer’s browsing history, purchases, and wishlists to show them products based on their preferences. If one customer enjoys looking at coffee products, you may want to send an alert for new arrivals or an ad for a coffee maker.
3. Rewards Program With The App
Most businesses encourage customers to download and use their app by linking their rewards program to it. Placing a mobile order or scanning a barcode allows customers to earn points for discounted or free items. Certain periods provide bonus points, encouraging customers to make their purchases before the promotion ends. Plus, mentioning bonus points is a great idea for the call to action on your blog.
4. Heads Up On Upcoming Sales
Use your app to give customers a heads-up on sales. Your customers can use this information to determine when they are going to visit your brick-and-mortar store. Those who shop online may plan to purchase their items immediately to ensure they get the sale prices. This is especially convenient for your Black Friday and Cyber Monday sales.
5. Promotions For App Users
You can also offer special promotions just for app users, including sales, extra points, and free or two-day shipping. These customers may tell their family and friends about your in-app promotions, leading to more customers downloading and shopping through your app.
6. User-Friendly Shopping Experience
Even with sales, promotions, and features, you need to offer a user-friendly shopping experience. A non-responsive design or glitch that empties their cart will cause customers to shop elsewhere. Stay on top of your app’s performance to ensure issues are caught and addressed immediately.
The holidays are when customers need to have everything ready by a specific time, so they need an incentive to shop through your custom app. Sales and promotions paired with free or quick shipping provide peace of mind as they shop. Remember to ensure the app is working smoothly to enhance their shopping experience. When you learn how to make the most of your store’s app, you may enhance sales during the holidays.
Published by: Annie P.
