By: Nic Abelian
At the heart of the luxury travel industry lies a name synonymous with innovation, passion, and an unwavering commitment to excellence: Dr. Urvashi Marwah. As the founder of The Luxury Embark™, Urvashi is not merely leading a company but redefining the essence of bespoke and ultra-luxury travel. Her journey from a young traveler to a prominent figure in the global luxury travel landscape is a testament to her vision and dedication.
Urvashi’s story begins in Delhi, India, where her fascination with travel was sparked at a young age. Her inaugural international adventure to Dubai ignited a lifelong passion for exploring the world. Even as a child, Urvashi appreciated the subtle nuances of luxury, a trait that would become the cornerstone of her career.
This early exposure to diverse cultures and luxury travel experiences across Southeast Asia laid the groundwork for Urvashi’s future endeavors. Her experiences as a young traveler, whether in the luxurious confines of a Peninsula hotel or more modest accommodations, shaped her understanding of what true luxury meant—an understanding that would fuel her ambitions in the years to come.
At just 12 years old, Urvashi moved to the United States. Her educational journey took her from the University of Toronto, where she earned an Honors Bachelor of Science, to the Medical University of the Americas in the Caribbean, where she pursued her Doctor of Medicine. Initially drawn to the practice of medicine, Urvashi’s path soon diverged as she discovered a passion for the business side of the healthcare industry.
Her career evolved from working as a healthcare consultant for pharmaceutical companies to navigating the complexities of high finance in equity research and healthcare investment banking on Wall Street. This phase of her life, marked by strategic thinking and business acumen, laid the foundation for her venture into luxury concierge services, combining her analytical skills with her passion for travel.
In 2023, Urvashi founded The Luxury Embark to address a noticeable gap in the travel market. Despite her extensive professional background, Urvashi identified a lack of genuine travel advisors who could provide a personalized touch to high-end travel planning. Many of her colleagues were taking the same trips year after year due to their demanding careers. The Luxury Embark was born out of that frustration and Urvashi’s desire to fill this void, offering a first-of-its-kind, full-service luxury concierge that makes travel not just enjoyable but exceptional.
From its inception, The Luxury Embark has been committed to offering tailored, personalized travel experiences that cater to the unique needs of each client. This commitment has resonated with a global clientele, with many clients hailing from the USA, Dubai, and the UAE seeking Urvashi’s expertise in maximizing their travel experiences.
What sets The Luxury Embark apart is its unwavering focus on personalization and excellent customer service. Urvashi’s hands-on approach ensures that every travel experience is meticulously curated to match her clients’ individual preferences. From arranging stays at the world’s most luxurious hotels and private islands to orchestrating bespoke global excursions, Urvashi’s dedication is evident in every detail.
Her personal involvement extends beyond recommendations; she actively visits and evaluates luxury properties, ensuring that each meets her high standards. This meticulous attention to detail ensures that clients receive a personalized journey. As Urvashi says, “No two trips are the same.” She ensures each trip exceeds her clients’ expectations.
For Urvashi, luxury travel is more than just exclusive VIP amenities—it’s about the depth of personalization. Her dedication to exceptional personalization ensures that each travel experience is unique, reflecting the individuality and aspirations of her clients. This level of customization sets her apart from others, offering more impersonal, pre-packaged travel solutions. Working with Urvashi is a journey; her process begins with a discovery call, often with the clients directly or their assistants. It is during this call that Urvashi gets to know her clients personally, understanding their travel preferences, pet peeves, and more.
Her favorite question to ask clients is to share their favorite memories from the past and what made it special. This thought-provoking question often tells her a lot more about the client than they realize and gives her insight into what they truly value. The more clients share, the better their experience is tailored to them and the more personalized their next trip is. Urvashi says it’s all about pairing people with places, much like a matchmaker, and to continuously surprise her clients at each step, she truly must get to know them on a personal level.
Urvashi’s extensive travels across nearly 60 countries, along with post-pandemic travel trends, have revealed a shift towards slower, more private travel experiences. Urvashi anticipates a growing demand for private jets, luxury yacht charters, and secluded retreats, a trend reflected in her clients’ preferences for exclusive destinations that are off the radar.
This foresight and adaptability are integral to The Luxury Embark’s success. Urvashi’s ability to anticipate trends and adapt to evolving client needs ensures that The Luxury Embark remains at the forefront of the luxury travel industry.
Beyond personalization, The Luxury Embark is synonymous with exclusive access and exceptional service. Urvashi’s extensive network includes partnerships with leading luxury brands and exclusive networks like Virtuoso via their host agency. This enables her clients to enjoy unparalleled VIP benefits.
In addition to travel, The Luxury Embark is the first of its kind in the luxury and ultra-luxury travel space to offer a distinctive blend of luxury travel and real estate expertise. This unique service emerged from a client request and now includes international real estate consultation in premier markets like Dubai, Singapore, and London for discerning clientele. This integration offers clients a seamless experience, blending luxury travel with real estate investment opportunities.
The core values of The Luxury Embark reflect Urvashi’s personal commitment to her clients and her passion for travel. These values include a dedication to client satisfaction, a drive to cultivate adventure, and a commitment to continuous learning. Urvashi’s approach extends beyond business, with a philanthropic vision that supports global education through study abroad scholarships funded by a portion of the company’s profits.
Urvashi Marwah’s journey and The Luxury Embark’s success underscore a commitment to redefining luxury travel. From her early travels to her current role as a leader in the industry, Urvashi’s vision has shaped a company that sets new standards in bespoke travel.
With a dedication to exceptional service, personalized experiences, and a commitment to sustainability, The Luxury Embark stands as a beacon of excellence in luxury travel. Urvashi Marwah’s vision for The Luxury Embark emphasizes the importance of cultivating meaningful connections through travel. Urvashi believes that travel is a powerful catalyst for forging connections with oneself, loved ones, and the broader world.
Whether planning a dream honeymoon, a Maldivian getaway, a culturally immersive journey through India or Bhutan or elsewhere, or front-row tickets to a global sporting event, Urvashi and her team at The Luxury Embark ensure that every journey is designed to inspire and nurture these connections, offering clients enriching and genuine experiences. Each journey is seamless, extraordinary, and aligned with the client’s unique tastes and desires.
For more information about The Luxury Embark and their bespoke luxury travel services, visit The Luxury Embark or follow them on Instagram: @theluxuryembark.
For media inquiries, please contact The Luxury Embark at team@theluxuryembark.com.
Published By: Aize Perez
