By: Maria Williams
Neveen AlShawabkeh is a trailblazer in the Arab world, defying cultural norms and industry challenges to build a thriving business empire. As the founder and driving force behind Al-Mueen Marketing & Distribution Company and Al-Mueen Factory for Sanitary Paper & Wet Wipes, Neveen’s journey is one of grit, vision, and endless determination. Her story stands as an inspiration for women leaders in the Arab world, demonstrating that with perseverance and self-belief, anything is possible.
Overcoming Cultural Barriers in a Male-Dominated Industry
In the Arab world, women often face societal and cultural challenges, especially in leadership positions. Neveen knew this all too well when she embarked on her entrepreneurial journey. Her dream was to build a business in the male-dominated sanitary paper and wet wipes industry, and it required strong business acumen and immense courage. From the outset, she encountered resistance, with some men unwilling to accept a female leader. However, instead of letting this deter her, Neveen turned every challenge into an opportunity, proving herself as one of the fearless businesswomen redefining success in the region.
Her story inspires limitless women in the Arab world who aspire to break free from traditional roles. Neveen’s rise as one of the influential Arab women leading a successful business demonstrates the incredible potential for women to create change, even in the face of adversity.
Building Al-Mueen from Scratch
Founded in 2010, Al-Mueen Marketing & Distribution Company started as a small-scale business, focusing initially on producing coffee. But with her sharp business sense, Neveen saw a unique opportunity in the market and expanded into sanitary paper and wet wipes. Maintaining high-quality standards, environmental responsibility, and customer-focused products, Al-Mueen quickly gained a foothold locally and internationally.
Her ability to see potential where others saw challenges has set her apart in the industry. Today, Al-Mueen is known for producing high-quality sanitary products, further proving that a business owned by a woman can thrive and lead in the global market.
Turning Challenges into Opportunities
Neveen’s journey has been far from easy. In addition to cultural obstacles, she faced a lack of funding and initial skepticism from the market. Yet, her resilience became her strength. Neveen’s philosophy is clear: every obstacle is an opportunity to grow. Her relentless pursuit of excellence has made her a formidable leader, turning Al-Mueen into a business that excels in quality and inspires women to change the narrative around female entrepreneurship.
Vision for the Future
Neveen’s ambitions go beyond her current success. Her goal is to position Al-Mueen as one of the peak industry leaders worldwide. She dreams of opening branches globally, creating a sustainable and long-lasting business that sets an example for future generations. By proving that women can lead and succeed, Neveen continues to encourage investment in women-led companies, stressing the importance of specialized funding programs for young entrepreneurs.
Inspiring a New Generation of Leaders
Neveen AlShawabkeh’s story is about resilience and ambition. She is an example of iconic business women breaking barriers and changing the face of industries. Her journey is inspiring not only for women in Jordan but also for aspiring entrepreneurs worldwide. Neveen has shown that the impossible becomes possible through determination and belief in oneself.
Published By: Aize Perez
