Women's Journal

The Curse of K.K. Hammond’s New Single on Digital Overreach

The Curse of K.K. Hammond's New Single on Digital Overreach
Photo Courtesy: The Curse of K.K. Hammond

By: John Glover (MBA)

In a bold move that combines dark, dirty swamp blues with sharp social commentary, The Curse of K.K. Hammond, outstanding slide blues guitarist and singer-songwriter, has released her latest single and video, “She Is My Precious.” Officially debuted on April 5, 2024, this track is a significant departure from Hammond’s typical sound but retains the gritty essence that her fans love.

Inspiration Behind the Music

“She Is My Precious” was inspired by Hammond’s personal experiences with inappropriate online advances and the concept of parasocial relationships exacerbated by platforms. With this single, Hammond highlights the absurdity and potential dangers of one-sided digital relationships where fans feel overly familiar or entitled to personal interactions with public figures. 

“This song came to fruition one day after I received one too many creepy, sexually charged from repeat offenders who believe that social media is one great big meat market and that any woman (or man) they take a fancy to will surely be interested in them if only they just send enough lecherous messages and photos,” Hammond says.

This song serves as a humorous yet stern warning against the degradation and objectification often accompanying unsolicited digital attention.

A Lighter Approach to a Serious Issue

Despite the heavy theme, Hammond’s approach to “She Is My Precious” is infused with her signature blend of humor and boldness. This method reflects her personality and how she typically deals with life’s darker aspects. By incorporating elements of comedy into her music, Hammond provides a cathartic outlet for addressing serious issues while engaging her audience in an entertaining and thought-provoking way.

Musical Collaboration and Creation

For “She Is My Precious,” Hammond collaborated with long-time partner Ian Davidson. This partnership, along with contributions from other musicians like Kaspar ‘Berry’ Rapkin and Lewis, a mariachi trumpeter, reflects a creative synergy that enhances the richness and depth of her music. Hammond treasures the collaborative process, finding that working with like-minded artists brings new dimensions to her work and results in music that resonates more profoundly with her audience.

Critical Acclaim and Future Projects

Following the success of her 2023 concept album “Death Roll Blues” and her interpretation of Nirvana’s “Heart Shaped Box,” Hammond continues to receive critical acclaim. Her music appears in the iTunes Blues Charts and commands a strong presence on the Billboard Blues Charts. Hammond is excited about her upcoming projects, including a western horror music video for the song “Walk With Me Through the Fire,” which aims to be her most ambitious work yet.

Hammond says, “I haven’t dreamed up the next project yet, but I’m crunching away at some new ideas for 2025!“

A Call to Aspiring Musicians

K.K. Hammond advises aspiring musicians to embrace personal honesty and authenticity in their music. She encourages artists to break free from conventional trends and find their unique voice, even if it means challenging the status quo. Hammond believes that genuine expression in music can connect deeply with audiences, even if it caters to a niche rather than a mainstream crowd.

“I have always come from a place of unapologetic personal honesty with my music and approach,” she says. “I don’t mold it to appeal to a certain audience or adhere to an exact style. From the beginning, I set out to make the sort of music and music videos that appealed to me without being constrained by any perception of the rules or fear of what people would say if I broke conventions. I always did so under the understanding that not everything I did would be to everyone’s taste, and I never expected to gain any sort of notable following doing so. In the modern world in which social media tries to school us into becoming one great big, trend-following collective, it’s OK to break free. You may well find an audience who finds your art to be everything they were looking for!” 

Watch and Learn More

Fans and new listeners can watch the video for “She Is My Precious” on YouTube and learn more about The Curse of K.K. Hammond and her upcoming projects by visiting her official website. This latest release underscores Hammond’s role as a trailblazer in the blues genre and as a voice for artists navigating the complexities of the digital age.

Published by: Martin De Juan

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