Sanya Richards-Ross, a four-time Olympic gold medalist, and Aaron Ross, a two-time Super Bowl champion, have taken their passion and drive from the sports arena to a new kind of playing field: family-centered fashion. Together, they co-founded Coordinates, a lifestyle brand that redefines family loungewear by combining comfort, quality, and style with a focus on connection. The collection, which includes unique, high-quality pajamas, loungewear, and lifestyle apparel, is inspired by the Ross family’s journey, embodying the values of joy, unity, and creativity that the couple holds dear.
Coordinates was born from a shared vision of bringing families closer and creating meaningful memories together. Known for their relentless drive and excellence on the field, Sanya and Aaron have brought that same dedication to Coordinates. The brand’s mission is to enhance family moments and make them unforgettable by offering comfortable, fashion-forward designs that encourage self-expression and togetherness. “This company embodies everything I love about life right now,” Sanya shares. “Family, creativity, entrepreneurship, and togetherness. It’s been a joy to bring all of those things together to inspire others to embrace the important things in life!”
The Coordinates collection stands out by embracing the diversity and creativity found in families. Each piece is designed not only to reflect individual styles but also to bring a sense of unity. Featuring coordinating sets for adults, children, and even pets, Coordinates offers something for every family member, adding a playful touch that makes each gathering or holiday celebration feel special. From matching pajamas for holiday photos to cozy loungewear perfect for a relaxing weekend, Coordinates is crafted to make any occasion memorable.
Photo Courtesy: Sanya Richards-Ross / Shop Coordinates
The brand’s appeal lies not just in the look of its designs but in the way it redefines family loungewear as both comfortable and versatile. These pajamas and loungewear pieces are designed to be as functional as they are stylish—ideal for cozy nights in or casual outings. “Our pajamas are comfy enough for bed and stylish enough for a run to Target!” the couple notes, capturing the multifunctional charm of the collection.
Aaron reflects on how building Coordinates alongside Sanya has shifted his perspective on family moments: “Working alongside my wife to bring this vision to life has been a joy. I wasn’t always into matching family outfits, but when I look back at those special moments, I must admit they make them feel so special, and now I couldn’t imagine it any other way.” The brand was created not just as a business venture but as a heartfelt tribute to the Ross family’s values and the joy they find in shared experiences. Their hope is that these pieces will inspire other families to create similar moments of connection and fun.
What truly sets Coordinates apart in the loungewear and lifestyle market is the couple’s focus on storytelling. As successful athletes, Sanya and Aaron understand the power of symbols and moments that signify togetherness, resilience, and victory. The Coordinates brand embodies these ideals, reflecting a legacy of determination and achievement that both founders bring from their sports careers. Their journey from top-level athletes to family-focused entrepreneurs is a story of embracing new passions and evolving while staying grounded in core values.
Photo Courtesy: Sanya Richards-Ross / Shop Coordinates
For families who value comfort, style, and unity, Coordinates offers a refreshing take on loungewear that moves seamlessly between home and everyday life. The pieces are carefully crafted to provide high quality and comfort without sacrificing style, making them perfect for everything from relaxed family gatherings to spontaneous outings. Each design choice is intended to inspire a celebration of family and personal style, offering families a way to express their unique bond through coordinated apparel.
Coordinates also speaks to a larger trend in lifestyle fashion, where family-oriented brands emphasize unity and shared experiences. Sanya and Aaron’s backgrounds in athletics underscore the value of teamwork, a principle they carry into their business. Their commitment to quality, creativity, and family resonates deeply with families looking for apparel that aligns with their own values of togetherness and authenticity.
In a world that often prioritizes busyness over connection, Coordinates invites families to slow down and cherish the simple joy of being together. Whether it’s capturing moments in matching holiday pajamas, celebrating a loved one’s achievement, or simply spending time together in comfortable loungewear, Coordinates encourages families to create memories that will last a lifetime.
Explore Coordinates’ full collection at Shop Coordinates and follow them on Instagram at @shopcoordinates and Facebook at @coordinatesshop for the latest updates and family-inspired style ideas. Through Coordinates, Sanya Richards-Ross and Aaron Ross are not only offering quality apparel but are also fostering a legacy of family unity, joy, and shared success that families everywhere can embrace.
Published by: Khy Talara
