Throughout its existence, humanity has been driven by one constant thing – migration. There has never been a time in history when people did not seek better places to live. When food resources were scarce, they searched for fertile lands. When plagued by barbarian raids, they sought safe places to live peacefully with their families and communities.

Years and centuries have passed, but the essence remains unchanged. People continue to migrate actively. The only difference lies in the triggers for migration. They have evolved to become more contemporary and progressive.

Today, people may seek new homes to find higher incomes, escape political persecution, or find better opportunities for personal and professional growth. In fact, little has changed over the centuries.

The United States as a Leading Migration Destination

The United States is renowned for its high standard of living and boundless opportunities for success for those who have talent and skills. The concept of the “American Dream” is a real dream for many migrants.

Today, nearly every seventh person residing in the USA is a migrant. 15% of the population have moved from other countries. Experts predict that in the near future, the US population will grow primarily due to the steady influx of migrants rather than natural birth rates.

Migrants showed different levels of activity in different eras. Obviously, many people rushed to the US during the world wars and constant revolutions in Europe. For example, during the Russian Revolution, about 1 million people moved to the US, a colossal figure for those times.

Despite efforts by US authorities to regulate migration, complete control wasn’t gained. Only attempts to reduce the flow of migrants have been successful.

The war that began in 2022 between Russia and Ukraine has become a new catalyst for migration to the US. We should expect that migration volumes are likely to increase in the near future.

RusRek: Your Path to Engaging with Migrants

It was only a matter of time before a platform aimed at meeting the needs of migrants emerged. It happened 30 years ago. That’s when the RusRek platform appeared in the United States, targeting those people who had moved to the USA from other countries.

The RusRek team developed a set of tools that enable effective communication with migrants. Here’s an overview of what the platform offers.

RusRek Website

The value of this resource for migrants cannot be overstated. It serves as a vital source of information on global news, US updates, and events in Israel, Europe, and post-Soviet countries.

Through the website, migrants can connect with one another, form friendships, or find partners. If desired, you can quickly find a contractor who will provide this or that service. At the same time, migrants do not experience any problems with the language barrier and other difficulties typical for people who have moved to another country.

The RusRek website is one of the reasons why this platform has not lost its demand and relevance for 30 years.

RusRek Radio Station

Broadcasting at 96.3 FM, the radio station provides content similar to the website. Migrants can tune in to hear the latest news, updates on upcoming sports and cultural events, and more.

Particular attention is given to local news within the New York metropolitan area, as well as other American cities.

Listeners receive useful information about the healthcare sector, which raises especially many questions among migrants. They just need to get used to local health insurance and the peculiarities of the system, and RusRek radio station helps them with this.

RusRek Print Edition

For fans of traditional media, RusRek also offers a newspaper that keeps readers informed about current events. Reading this newspaper can be a useful way to spend time on the road, rather than just listening to music or passing the time sitting on a train and looking at the person opposite.

Opportunities for Businesses on RusRek

RusRek is not only a resource for migrants but also a valuable tool for businesses looking to reach this audience. Here are some of the opportunities available.

• Advertising platform. Businesses can post ads on the RusRek website free of charge. This is an excellent way to directly access a targeted audience. It’s a win-win strategy for both migrants and businesses.
• Analytical data. Companies whose target audience includes migrants can access insights into their interests and needs through RusRek. This eliminates the need for costly independent research, saving time and resources.
• Comprehensive promotion of a service or product. The RusRek team can take on all responsibilities associated with the promotion of a particular product or service. The knowledge that the RusRek team has will certainly benefit your business.

As demonstrated, RusRek is a multifaceted platform that provides value not only to migrants but also to businesses. By focusing on the target audience, companies can maximize their revenues while minimizing wasted resources.

For three decades, RusRek has been a reliable partner for expats in the US.

Published by: Annie P.