By: Michael Beas
In today’s fast-evolving business landscape, women are increasingly stepping into leadership roles with growing influence. Few exemplify this shift more clearly than Marie Torossian, a successful CPA, business coach, thought leader, and mentor whose mission is clear: to help women entrepreneurs grow their businesses without losing themselves in the process. Through her innovative methodologies, mentorship, and hands-on guidance, Torossian is helping reshape how women approach leadership, financial strategy, and business growth.
From CPA to Entrepreneurial Leader
Marie Torossian’s journey into entrepreneurship began with a desire to make a meaningful difference for small business owners. “I wanted to bring my knowledge and expertise to business owners who often lack access to the financial insight and strategic guidance that larger companies typically have,” she explains. Her goal was simple yet impactful: help owners understand their numbers, leverage those insights for growth, and build businesses with lasting value.
However, the path to leadership wasn’t without challenges. As a woman entering a traditionally male-dominated field, Torossian often found herself as the only woman in boardrooms. Rather than seeing this as a barrier, she used it as fuel. “I could use it to master my craft, strengthen my resilience, and leverage the unique perspective I bring as both a professional and a woman. Those challenges ultimately shaped me into the leader and mentor I am today.”
For Torossian, entrepreneurship also offered personal freedom: the ability to shape her own schedule, be present with family, and build financial security. This combination of service and autonomy became the foundation of her leadership philosophy.
The VALUEATION-MT® Methodology: A Roadmap for Growth
Torossian’s notable contribution to the business coaching world is her VALUEATION-MT® methodology, which helps business owners scale efficiently while increasing the true value of their companies.
“I noticed that owners often focused solely on revenue but lacked visibility into the drivers that actually create value,” she says. The VALUEATION-MT® framework addresses this gap by combining valuation principles, cash flow management, pricing strategies, policies and procedures, data analysis, and operational efficiency.
Unlike traditional coaching, which often emphasizes motivation or surface-level tactics, Torossian’s methodology provides actionable steps, measurable outcomes, and a more holistic roadmap for building high-value businesses. Every decision is tied back to growth and sustainability, giving entrepreneurs both clarity and confidence.
Balancing Growth and Avoiding Burnout
One of the common struggles women face in business is balancing professional growth with personal life. Torossian advises women to let go of the belief that they must do everything themselves. “Too many women carry the weight of being both the visionary and the operator, which often leads to burnout. Invest in systems, automation, and people who can support your growth.”
She also encourages women to identify priorities and focus on high-impact activities. If everything is urgent, nothing is. And perhaps importantly, Torossian stresses that rest and renewal are not luxuries—they’re essential. Burnout does not typically lead to breakthroughs; clarity, energy, and strategic focus tend to be more effective in driving success.
Common Mistakes Women-Led Businesses Make
Having worked with startups, established businesses, and non-profits, Torossian has observed patterns in where women-led businesses struggle financially and operationally. One key mistake is not knowing their numbers deeply enough. Passion can drive a business, but without financial clarity, decisions can be risky.
Another frequent challenge is undervaluing oneself. Many women hesitate to charge what their product or service is truly worth. Torossian emphasizes the importance of implementing financial systems early, using forecasting and key performance indicators, and reviewing pricing to reflect true value. “When women own their numbers and their worth, their businesses have the potential to thrive,” she says.
Leading with Authenticity and Vision
As a thought leader, podcaster, and mentor, Torossian has a clear perspective on the future of women in business leadership. “We’re no longer just breaking into the room—we’re reshaping it,” she says. Women bring a balance of strategy, empathy, and innovation that is increasingly valued in business success.
She advises women to invest in visibility—sharing expertise through speaking, writing, and networking—while building strong connections that can open doors to opportunities. Staying future-focused is equally vital, particularly embracing technology, automation, and new ways of working. “Every investment is like sowing a seed. It will bear fruit at the right time.”
For Torossian, long-term success hinges on authenticity, adaptability, and vision. Women leaders are uniquely positioned to drive innovation, foster inclusive work cultures, and inspire the next generation of entrepreneurs.
Empowering Women to Lead Tomorrow
Marie Torossian’s career demonstrates that leadership is not just about business acumen—it’s about perspective, resilience, and empowering others. From navigating a male-dominated profession to creating a methodology that transforms businesses, she exemplifies the values she teaches: strategic thinking, clarity, and self-worth.
Her guidance offers practical steps for women at any stage of their entrepreneurial journey: understand your numbers, embrace support systems, focus on what matters, and own both your expertise and your time. By following these principles, women can build businesses that thrive financially and personally, while positioning themselves as leaders for the future.
Torossian’s work reminds us that entrepreneurship is not a solitary climb. With the right mindset, tools, and community, women can scale their businesses, balance their lives, and lead with both confidence and impact.
