By: PR Team Cloud Realty
As Artificial Intelligence (AI) becomes more prevalent in real estate, there’s no denying the buzz it has generated. For Nancy Darnell, a veteran realtor, AI has undeniably streamlined many aspects of the business—from helping investors analyze market data to automating mundane tasks like rent collection. But in her view, while AI is reshaping the industry in remarkable ways, it can never replace the human touch that lies at the heart of real estate.
For years, real estate has been about data, and AI excels at processing it. Today’s investors have access to AI tools that can spot trends, predict future property values, and make suggestions based on vast pools of information that no human could process as quickly. “It’s a game-changer,” Nancy says. “Investors can make smarter decisions faster, but numbers alone don’t tell the whole story. A good realtor brings judgment, context, and that personal insight you just can’t get from a machine.”
Property management has also benefited from AI’s capabilities. Rent collection, maintenance scheduling, and tenant communications are becoming more automated by the day. But to Nancy, the role of property management extends beyond efficiency. “Managing properties is about more than keeping things running smoothly. It’s about understanding what tenants need and building long-term relationships with property owners. AI helps with the logistics, but it doesn’t replace the human connection.”
And then there’s the practical side of being a realtor. AI tools like Customer Relationship Management (CRM) systems, virtual assistants, and AI-powered marketing platforms have made a huge difference in how real estate agents manage their day-to-day tasks. From streamlining communication with clients to helping price homes more accurately, these tools are essential. But Nancy is quick to point out that while AI helps realtors do their jobs more efficiently, it doesn’t replace the emotional intelligence needed to navigate the complexities of buying or selling a home.
“AI can handle the routine questions, sure,” Nancy admits. “But buying a home is personal. People need more than just information—they need advice, reassurance, and someone who genuinely understands their goals.”
The same goes for the buying and selling process. AI’s ability to analyze data like interest rates, neighborhood pricing trends, and market shifts means clients can access valuable insights that help them make more informed decisions. But while AI can offer predictions, the market is unpredictable, and there’s no substitute for a realtor who can adapt strategies as things change. “No algorithm can replace what a good realtor does,” Nancy explains. “It’s about guiding clients through the unexpected, helping them navigate twists and turns with advice that’s tailored to their unique situation.”
AI is also speeding up real estate transactions in many ways. Loan approvals are quicker, paperwork is more streamlined, and personalized property recommendations come at lightning speed. For many clients, this makes buying or selling a home feel less stressful. But Nancy insists that while AI may help close deals faster, it doesn’t change the fact that real estate is an emotional process. “Clients need someone to walk them through it,” she says. “It’s not just about paperwork and signatures; it’s about listening, understanding their concerns, and making sure they feel confident every step of the way.”
Ultimately, AI is a powerful tool, but it’s just that—a tool. “It’s exciting to see what AI can do,” Nancy says. “But real estate is still a people business.” For her, the value of a realtor is in the relationships they build, the trust they earn, and the expertise they bring to every transaction. AI might be able to predict market trends, but it can’t listen to a client’s hopes and dreams or offer the reassurance needed in uncertain times.
As AI continues to evolve, it will undoubtedly take on more of the technical tasks involved in real estate. But even as those processes become more automated, the role of the realtor will remain essential. “Technology can handle the details,” Nancy says, “but a great realtor brings heart, experience, and a personal connection that no machine can replicate.”
In Nancy’s view, the future of real estate is bright, especially with AI’s ability to make things more efficient. But the industry will always need realtors who are there to listen, guide, and offer that crucial human touch. “AI is part of the future,” she concludes, “but real estate will always be about people first.”
Published by: Holy Minoza
