Shaina Zazzaro doesn’t just speak about resilience—she lives it. A nationally recognized entrepreneur, keynote speaker, and mother of two, she has turned profound personal pain into a mission-driven platform that’s helping many reclaim their health, strength, and self-worth.
In 2013, with $1,000 and a vision, Shaina left behind a secure career in healthcare administration to launch Effortlessly Healthy—a company dedicated to making healthy eating more accessible, affordable, and realistic. What began with meals delivered out of the trunk of her car has now grown into a multimillion-dollar business serving hospitals, schools, seniors, and families across New York State.
But her success wasn’t without struggle. She faced homelessness and near bankruptcy in the early days of her business—while quietly fighting one of her most personal battles.
Losing 60+ Pounds and Finding Her Purpose
Years earlier, Shaina had been bullied for her weight and struggled with body image and confidence. Through discipline, consistency, and her own systems, she lost over 60 pounds—and has managed to keep it off. But even more than the physical change, it gave her something deeper: the belief that transformation is possible.
Now, she uses that experience to help others achieve their own health goals, guiding women, busy parents, and even entire communities to improve their health, reclaim their energy, and build long-term, healthy habits.
Effortlessly Healthy is not a fad or a diet—it’s a movement rooted in real-life results, and Shaina is a strong example of what can be possible with dedication and effort.
From Tragedy to Purpose
In 2018, Shaina’s life was shaken again when her sister died from a fentanyl overdose. Weeks later, she suffered a miscarriage—grieving two losses at once while still trying to keep her business and her spirit from falling apart.
“I had to become the light I needed,” she says.
That year became the foundation for her movement, Built by Resilience, and her upcoming book by the same name. At its core is The One More Minute Rule™, her mindset tool that teaches others how one more minute of strength, belief, or action can potentially transform everything.
Built for Real Life
Today, Effortlessly Healthy delivers thousands of meals every week, helping people take control of their health—no guesswork, no gimmicks. Shaina’s mission is simple: to help others feel better, live stronger, and know they’re not alone.
As a mother to Zoe (born in 2016) and Michael (born in 2019), she understands the chaos of trying to “do it all.” That’s why her platform is about giving people tools that are designed to work in real life—not just on paper.
Pageantry with Purpose
In 2025, Shaina was crowned Mrs. New York American—but for her, it’s never been about a crown. It’s about using the stage as a megaphone.
“I wanted to show my daughter and son that beauty isn’t about how you look—it’s about how you rise,” she says.
As a speaker and titleholder, Shaina uses her voice to advocate for women’s mental health, addiction awareness, grief recovery, body confidence, and the power of perseverance.
You Can Be All of It
Through her story, her company, and her message, Shaina is helping others rise from setbacks, feel proud in their bodies, and believe again in what’s possible.
“You can be a mom, a CEO, a survivor, and a dreamer—and never have to choose just one.”
To book Shaina for speaking engagements, media features, or corporate partnerships, visit http://www.shainazazzaro.com or follow @effortlesslyhealthy on Instagram.
Disclaimer: The content in this article reflects the personal experiences and perspectives of Shaina Zazzaro. The health transformations discussed are based on her personal journey and may not guarantee the same results for others. Effortlessly Healthy is not a medical or therapeutic program, and readers are encouraged to consult with healthcare professionals for specific health concerns or conditions. The information shared is intended for informational purposes only and should not be considered as professional health advice.
