By: Jessica Williams
EthoSun: The Next Generation of Sun Care
The sunscreen industry is facing increased scrutiny. Around the world, regulators are questioning products after finding potentially harmful chemicals in mainstream sunscreens. Australia, a nation with one of the highest rates of skin cancer globally, has recalled multiple brands tied to toxic ingredients. In the United States, lawsuits are growing, and destinations from Hawaii to the Caribbean are enforcing bans on chemical sunscreens that are believed to harm reefs. Consumers are left asking a simple question: Who can we trust?
EthoSun holds a simple but powerful truth: skincare should not only enhance your beauty but also aim to protect and respect the planet. This brand was born out of a deep appreciation for the environment and a desire to create clean beauty products that care for the skin while supporting the world we live in. With reef-safe formulas, clean beauty standards, and a mission rooted in sustainability, EthoSun is emerging as a brand offering high-performance sunscreens that aim to nourish and protect without compromise.
A Commitment to Clean, Safe Ingredients
EthoSun is more than just sunscreen. It is a movement toward conscious living. The products reflect values of integrity, sustainability, and excellence. Unlike conventional sunscreens filled with harmful chemicals, EthoSun’s formulations are minimalist by design, relying only on ingredients necessary for superior protection. Every sunscreen is free from toxins and fillers, ensuring that what touches your skin is safe for both your health and the planet.
Why EthoSun Leadership Matters
At a time when consumer trust in beauty and wellness brands is uncertain, leadership matters. EthoSun distinguishes itself through complete transparency about every ingredient used. While many brands have been caught marketing as “reef safe” while containing harmful chemicals, EthoSun’s philosophy is clean, clear, and uncompromising. Its leadership team understands that real impact requires honesty, responsibility, and science. This is why resorts, governments, and global partners are looking to EthoSun as a reliable voice in an industry often clouded by greenwashing. For investors, policymakers, and conscious consumers, companies like EthoSun represent not only innovation but integrity, something the sun care market appears to be in need of.
“EthoSun was built on one non-negotiable principle — trust. We believe every product that touches your skin should be backed by science, created with integrity, and never harm the world it’s meant to protect. Clean sun care is not a trend for us — it’s a responsibility,” says Sarah Miller, CEO and Founder of EthoSun.
Photo Courtesy: EthoSun / Sarah Miller
The Science Behind EthoSun
EthoSun utilizes daily minerals, such as non-nano zinc oxide, to provide broad-spectrum UVA and UVB protection. Unlike chemical sunscreens, which absorb into the skin, zinc oxide forms a physical barrier that reflects harmful rays. This approach may prevent irritation, is non-comedogenic, and is generally safe for all skin types, including the most sensitive.
EthoSun formulations are composed of up to 99.9 percent active ingredients, are non-comedogenic, and aim to deliver true efficacy without unnecessary additives. Powered by botanicals like prickly pear and marine algae, each product blends performance with natural care.
Reef and Planet Friendly
One of the most concerning aspects of traditional sunscreens is their impact on oceans. Chemicals like oxybenzone and octinoxate have been shown to bleach coral reefs and disrupt aquatic ecosystems. EthoSun takes steps to eliminate these threats. Its mineral sunscreens are reported to be safe for reefs, making them an ideal choice for travelers, families, and eco-conscious consumers who want to protect their skin while preserving the planet.
EthoSun extends its sustainability mission into its packaging, using recyclable and biodegradable materials whenever possible. The brand’s eco-conscious choices help support reduced plastic waste, aiming to support cleaner oceans and a healthier planet.
High Performance, Medical Grade Care
EthoSun products are medical-grade, formulated to withstand the elements while remaining lightweight, breathable, and comfortable for all-day wear. They deliver dermatologist-level protection without clogging pores, making them suitable for sensitive and acne-prone skin. With luxury textures and high efficacy, EthoSun shows that clean beauty can be both effective and indulgent.
Photo Courtesy: EthoSun
A Better Choice for Your Skin and the Planet
EthoSun is not just about sun protection. It is about changing expectations. By proving that sunscreen can be safe, chic, and sustainable, EthoSun challenges traditional models in the industry. Choosing EthoSun means protecting your skin while making a conscious choice to preserve oceans, support sustainable practices, and contribute to a cleaner, greener future.
Skin First, Planet Always.
Disclaimer: The information provided in this article is for general informational purposes only and should not be considered as medical or professional advice. While the products discussed are designed with safety and effectiveness in mind, individual results may vary. Always consult with a healthcare provider before starting any new skincare or health regimen, especially if you have pre-existing conditions or concerns. The claims made about the products are based on available research and customer experiences, and are not intended to diagnose, treat, or cure any medical conditions.
