By: Kelly Brown
Ekaterina Durova’s success story is an inspiring journey from accounting to aesthetic cosmetology, showing how passion and a drive for self-improvement can turn dreams into reality. Today, she is the founder of Katya Young Studios in New York, a unique space where clients receive facial treatments and reconnect with their inner harmony. Yet her path to success was far from easy.
Ekaterina was born in the small town of Otradny in the Samara region, in a family where art was a part of daily life. From an early age, she showed aptitude for both sciences and creativity. Studying in a math-focused class, she also took violin and piano lessons. Her mother, an artist, instilled in her a keen sense of beauty and aesthetics, which laid the foundation for her future career.
Her youth was marked not only by academic success but also by a strong desire for self-expression. Ekaterina participated in musical and art competitions, standing out as a versatile individual, and her name frequently appeared on the town’s honor roll.
After school, Ekaterina unexpectedly decided to study accounting. She enrolled at the Samara Institute of the Russian State University of Trade and Economics, where she earned a degree in accounting and auditing. However, her creative nature couldn’t stay confined to numbers. Soon, she became active in student life, editing the student newspaper, hosting events, and even working as a television presenter.
Her work in media on channels M1 and Terra REN TV gave her significant experience communicating with audiences. She learned to engage with people, understand their needs, and convey information in an interesting, accessible way—skills that later became essential in her work with clients in the cosmetology field.
Ekaterina’s immersion in the world of massage and aesthetic cosmetology began with courses on lymphatic drainage techniques and skincare. However, her true revelation came with buccal massage, an innovative technique that works on the facial muscles from within, promoting relaxation and rejuvenation. She studied this technique in Russia, the U.S., the U.K., and other countries, gaining knowledge from leading experts.
Opening Katya Young Studios in New York was the natural next step in her professional growth. At the studio, Ekaterina realized her dream of creating a space where beauty merges with health care, and facial treatments become rituals of restoration and harmony.
Katya Young Studios: A Place for Inner and Outer Beauty
Today, Katya Young Studios is more than just a cosmetic salon; it’s a place where each client can find inner peace and confidence. Ekaterina developed a unique approach, blending traditional methods with innovative techniques. Buccal massage, the studio’s signature treatment, has gained recognition for its aesthetic and health benefits.
Clients of Katya Young Studios come not only for visible results but also to feel in harmony with themselves. Ekaterina and her team create a comfortable, cozy atmosphere where each procedure is an individual journey to beauty and well-being.
Ekaterina continues to learn and improve, attending master classes and training worldwide—France, Singapore, and the U.S. Her commitment to staying current with the latest trends keeps her at the forefront of the industry. She believes success doesn’t mean standing still but constant growth, a mindset she passes on to her clients.
Beyond work, Ekaterina lives an active lifestyle. She’s passionate about weightlifting, has competed, and won several medals. Sports are a source of discipline and inner strength for her, which is also reflected in her professional work. Ekaterina is unafraid of new challenges—she surfs and snowboards, enjoying the movement and connection with nature.
Ekaterina also continues to love music, playing the violin to express her emotions and relieve stress.
Ekaterina Durova is a woman who shows by example that anything is possible with determination and passion. She has journeyed from accountant and television host to international expert in aesthetic cosmetology, and her story inspires many.
Katya Young Studios is the result of her hard work, talent, and drive for constant improvement. Every day, the studio attracts new clients, each of whom leaves with an enhanced appearance and a sense of inner balance and harmony.
Published by: Martin De Juan
