Cari Eggen’s journey from hair extension specialist behind the chair for her clients to an 8-figure business owner is an inspiring story for women in the hair/beauty industry and beyond. Bombshell Extensions Co., which Eggen founded in 2009, has steadily risen to the top of the competitive luxury hair extensions industry, securing the brand as a consistent favorite of salon owners and stylists across the country. Today, the company continues to branch into new product lines of their 100% remy human hair extensions, while its signature product, the Bombshell Weft, continues to be a bestseller for the brand’s global costumer base.
But creating an industry-leading hair extension company wasn’t always the focus for Ms. Eggen. Early in her career, she worked behind the chair as a hairstylist, catering to her clients at the popular Salon Bellagio on the Las Vegas Strip. As color correction and hair extensions became an every day service for her high-end clientele, the quality of the products she was using became an important focus for her work as a stylist.
“My clients wanted the best of the best, and I wanted to be trusted as a stylist that could provide that experience every time without fail,” Cari says of those early years. “After years of trying many different hair extension products and never being able to find one that brought that level of consistent quality, I started making notes for what I would want in a product.”
From there, Eggen began the process of sourcing and sampling to develop her own line of luxury hair extensions made of 100% remy human hair using only the finest materials. The result? Bombshell Extensions.
“The reason I stand by and am so proud of our products is because I’ve been in this industry for nearly 20 years so I’ve seen what works and what doesn’t,” says the Bombshell founder. “It’s important to me and to our company that our clients know they’re getting the best of the best.”
It seems Bombshell Extensions Co. has delivered on that belief, as customers from around the world continue to use the brand’s wide array of hair extension installation methods, featuring a vast range of color palettes that allow luxury stylists and salons, as well as online customers, to match with a perfect compliment to their natural look. Eggen reaffirms that no matter the style or color, Bombshell has something for everyone. Most notably, the company made a name for itself early on when it introduced its now best-selling product, the Bombshell Weft. This innovative hybrid of hand-tied and machine weft, requires no adhesives or heat for installation, and has become a favorite among stylists and their clients looking to add volume to the hair with a seamless, natural look.
As Bombshell Extensions Co. continues to innovate within the industry while keeping up with its existing consumer base, Eggen says the guiding principle for the brand will always be quality first.
“Bombshell Extensions has come to be synonymous with luxury hair extensions and that will always be our focus,” Cari says. “At the end of the day, we’re a company founded by stylists for stylists. We want everyone who uses our product to feel confident about their hair and excited about their style when they see that Bombshell look.”
Published by: Nelly Chavez
