By: Chelsea Robinson
Artificial intelligence is no longer a distant concept; it is transforming the way we communicate, work, and build influence. Yet, despite its widespread impact, women remain significantly underrepresented in AI adoption. Two women who understand this reality and are actively shaping their own paths are Tianna Robinson and Brooke Gramer.
Robinson, founder of Intertwined Agency and author of Prompt It Like a Publicist, recently joined Gramer on her podcast How I AI by Brooke Gramer for a dynamic conversation about AI, digital fluency, and the need for women to take ownership of technology in their careers. The episode highlighted how AI can be leveraged not just for efficiency but as a strategic tool for influence and brand building.
“Learning AI is not just about keeping up; it is about shaping your future,” Robinson told Gramer during the podcast. “The more deeply we understand these tools, the more control we have over how they amplify our voice and our vision.” Gramer reflected on the episode, emphasizing its importance: “The gap in AI fluency for women isn’t about ability, it’s about access and awareness. That’s why these conversations are so important. Tianna brought clarity, confidence, and strategy to the mic in a way that could empower every woman who listens.”
Robinson’s work with the AI for PR Playbook, a free resource she offers to professionals, demonstrates practical ways to integrate AI into communication strategies. Along with her book Prompt It Like a Publicist, these tools give women a framework to harness AI for storytelling, messaging, and strategic decision-making. Robinson stresses that understanding AI at a deeper level is important because without literacy, women could miss opportunities to innovate and lead in their industries.
The need for women to adopt AI is underscored by the numbers. Studies show that women are 22 percent less likely than men to use generative AI tools in professional contexts. In fields such as law, men are adopting AI at a rate higher than women, with adoption three times greater. Globally, women comprise just 29 percent of the AI workforce, while only 22 percent of AI talent worldwide is female. This gap could have real consequences: women who do not build AI fluency may face slower career growth, fewer leadership opportunities, and reduced influence.
Brooke Gramer, who hosts How I AI by Brooke Gramer, brings this conversation to life by interviewing innovators navigating the challenges and opportunities of AI. Through her podcast, she creates a platform for sharing practical strategies, real-world examples, and actionable insights that could empower listeners to engage with AI confidently. Gramer’s conversations explore how critical thinking, creativity, and ethical decision-making intersect with technology, offering a roadmap for women and professionals to leverage AI effectively in their work.
Digital fluency is now closely linked with personal brand building. Women who develop AI literacy can automate repetitive tasks, generate insights from data, and strategically amplify their messaging. Those who understand AI more deeply can lead campaigns, influence markets, and elevate their personal and professional brands in ways that were previously less accessible.
The data indicates that women who engage with AI literacy now could be in a position to match or even surpass men in workplace digital fluency in the coming years. The advantage is not just about keeping up, it is about owning the narrative, shaping the strategy, and leading innovation. “AI is not just a tool; it could be a lever for leadership,” says Robinson. “The choice is simple: either we learn to use it intentionally, or we allow others to set the terms.”
In a world increasingly defined by technology, women who master AI and digital fluency will not just remain relevant, they could play a pivotal role in the future of business, branding, and influence. Podcasts like How I AI, along with practical resources like Robinson’s playbook, are helping women carve out their space, assert control over technology, and shape the next generation of leadership.
Listen to the episode HERE.
