By: Joah Faiello
Visionary Leadership in Boxing Gear
In the highly competitive world of boxing gear, Hit N Move stands out not just for its quality products but also for the visionary leadership of Alaina and Ozhan Akcakaya. Their direction and innovative approach have significantly shaped the brand’s unique presence in the market.
A Family-Centric Brand
Hit N Move was founded by Ozhan “Ozzie” Akcakaya, an amateur master champion boxer with an intrinsic passion for the sport. While Ozhan’s expertise and commitment to excellence are the foundation, it’s the involvement of his family that makes the brand truly special. Alaina, his wife, plays an indispensable role in crafting the company’s public image and upholding its core values.
Upholding Authenticity
Alaina’s business philosophy revolves around maintaining authenticity and independence. Unlike many companies that prioritize investor-driven growth, Hit N Move remains true to its vision. “We wake up each day with a commitment to our vision, not to investors,” Alaina emphasizes. This approach ensures that the company’s decisions are driven by passion and dedication to boxing rather than financial pressures.
Innovation with Integrity
Innovation is a cornerstone of Hit N Move, but Alaina and Ozhan ensure it never strays from the sport’s core values. “Innovation is at the heart of what we do, but it must always serve the sport and the athletes,” Alaina explains. This philosophy is evident in the meticulous development of their products, such as the acclaimed Turtle Mitts, which are favorites among world champions and coaches. These products showcase Hit N Move’s dedication to quality and performance.
Independent Focus on Product Development
Remaining independent allows Hit N Move to prioritize product development without compromise. Alaina believes that accepting investors would dilute this focus. “Accepting investors means compromising on our vision,” she notes. This independence enables the company to invest time and resources into creating innovative gear that meets the highest standards.
Photo Courtesy: Hit N Move
Grassroots Approach to Growth
Under the guidance of Alaina and Ozhan, Hit N Move has adopted a grassroots growth strategy. Instead of relying on flashy marketing campaigns, the company lets the quality of its products speak for itself. This strategy has proven successful, with their gear being widely adopted by top-tier athletes and coaches. From the Turtle Mitts to the Precision Headgear, each product is crafted with the athlete’s needs in mind.
The Personal Touch
The family dynamic at Hit N Move ensures every product is made with care and precision. Alaina works closely with Ozhan, his father Metin, and his brother Sam to push the boundaries of what boxing gear can be. This personal touch is a key element of the brand’s identity. “Each product reflects our commitment to the sport and the community,” says Alaina.
Building Trust and Respect
The dedication of Alaina and Ozhan to quality and authenticity has helped build a strong foundation of trust and respect within the boxing community. Hit N Move’s products are not just gear; they are tools that enhance athletes’ performance and safety. This commitment has earned the brand a loyal following among both amateur and professional boxers.
Photo Courtesy: Hit N Move
Future Prospects
As Hit N Move continues to grow, Alaina and Ozhan remain steadfast in focusing on the company’s core values. “Our mission is to provide the premier equipment for every boxer, from amateurs to professionals,” states Alaina. This philosophy, rooted in personal passion and professional integrity, ensures that Hit N Move will continue to lead in the boxing gear industry.
In an era where many businesses prioritize profit, Hit N Move stands out for its dedication to quality, innovation, and authenticity. Under the leadership of Alaina and Ozhan Akcakaya, the company is set to make significant contributions to the sport of boxing, one innovation at a time.
Published By: Aize Perez
