By: Stacey Nicole

From India to Innovation

Roxanne’s journey began in a modest but vibrant home in India, where books filled every corner and imagination was never in short supply. “I didn’t grow up with a lot of material things,” she reflects. “But I had stories, I had dreams—and that was more than enough to light my fire.” This early exposure to storytelling instilled a love for narratives that could spark curiosity and bring people together, and set the foundation for her future creative journey.

After becoming a mother in the U.S., Roxanne searched for sleepwear that did more than just look cute. She wanted something that felt intentional—clothing that could create calm, ignite imagination, and deepen bonds between parents and children. When she couldn’t find it, she decided to create it herself.

Pajamas With Purpose

Launched in 2025, Short Stuff is more than a sleepwear label. Each pajama set is made from soft, breathable bamboo fabric and paired with an original storybook that introduces children to themes like courage, friendship, and global cultures. The goal isn’t just comfort—it’s connection. These bedtime bundles are designed to transform nightly routines into opportunities for reflection, curiosity, and care, enhancing the quality of each evening spent together.

The brand’s values go beyond storytelling. Short Stuff embraces sustainability and inclusivity, offering seasonless, gender-neutral designs that are ethically produced and made to last. Roxanne views her products as an investment—not just in fabric, but in the next generation’s development, self-expression, and global awareness.

Built by a Mom. Run With Heart.

What truly distinguishes Short Stuff is the woman behind the brand. As a solo founder, Roxanne does it all—she designs the prints, packages the orders, answers customer messages, and still finds time to tuck her own children in at night. Her path hasn’t been simple. As an immigrant, woman of color, and first-time entrepreneur, Roxanne has built her business with resilience and grit.

“Being underestimated is nothing new to me,” she says. “But that’s where my strength lies. I’m not afraid to start from scratch. I know how to build with care.”

Her story resonates with many—especially parents who want to give their children more than just things. Roxanne’s work serves as a reminder that even small rituals, like changing into pajamas or reading a bedtime story, can help shape compassionate, imaginative young minds, fostering empathy and kindness in future generations.

More Than a Brand—A Movement

At its core, Short Stuff is about nurturing global citizens—children who ask thoughtful questions, welcome differences, and care deeply. Roxanne’s growing library of multilingual storybooks is one more way she helps families celebrate diversity and connection from the earliest stages of life.

She isn’t trying to compete with big-box brands. Instead, Roxanne is creating something intentional and lasting—a brand grounded in purpose and powered by heart.

“In a world full of noise, bedtime should be a moment of peace,” she shares. “Every stitch, every story, is crafted to help children feel safe, seen, and inspired.”

Where Dreams Take Root

In an industry often focused on speed and scale, Short Stuff stands apart by staying grounded in meaning. Roxanne’s journey is a reflection of dreaming across borders, building with love, and creating space for children to grow into themselves—one pajama at a time, allowing them to discover their own unique voices.

To learn more about Short Stuff’s storybook sleepwear, visit www.shortstuffshop.com and follow @shortstuff on Instagram.

“Every stitch has a story. Every bedtime is a chance to dream a little bigger.” – Roxanne Alford, Founder of Short Stuff