By: Nic Abelian
Founded by Veronica Stubbs, The Scone Goddess began as a simple kitchen project and has since grown into a well-regarded brand, appreciated by scone enthusiasts across the country. What started with baking and selling scones once a week at a local farmers market has expanded into a thriving business that now ships nationwide and wholesales to 14 states. The secret to its success? A carefully crafted blend of premium scone mixes that offer quality, simplicity, and an enjoyable experience.
Veronica’s journey began with a deep love for baking and a desire to share it with her community. Every week, she baked fresh scones at home and sold them at the local farmers market, quickly finding that demand often outpaced her ability to bake. Her scones stood out, with customers returning frequently to enjoy the freshly baked treats. It was clear that Veronica had discovered something meaningful.
When the COVID-19 pandemic changed the landscape for small businesses, Veronica pivoted quickly. She launched a line of premium scone mixes that allowed anyone to bake delicious, high-quality scones at home. Her mixes feature an array of berries, chocolates, and nuts. Each mix requires just one additional ingredient—cream—and about 20 minutes to bake. The result is a scone that is consistently tender, flavorful, and generally well-received.
The appeal of The Scone Goddess mixes is broad and accessible. Whether you’re an experienced baker or someone who has never baked before, Veronica’s mixes are designed to help anyone create a pleasant scone experience with ease. Her tagline, “Anyone can make them. Everyone will eat them,” aims to capture the essence of her brand—a product that caters to all, from seasoned bakers to those looking for a quick, enjoyable treat. And as Veronica notes, “Even those who aren’t usually fond of scones often find themselves appreciating ours!” She’s shifted the narrative, encouraging people to see scones as a more commonly enjoyed snack or dessert.
What sets The Scone Goddess apart is its commitment to quality, simplicity, and integrity. Veronica has always emphasized that the key to her success lies not just in providing a well-made product but also in fostering a community where customers feel genuinely valued. The company’s growth has been largely driven by word-of-mouth; loyal customers have played an important role in spreading the love for Veronica’s scones and encouraging others to try them.
Photo Courtesy: The Scone Goddess / Veronica Stubbs
In addition to its consumer base, The Scone Goddess has expanded into the food service industry with a specialized line of scone mixes designed for cafes, inns, caterers, and schools. These mixes, which maintain the same quality and simplicity of the original product, allow food service professionals to offer high-quality scones without requiring extensive preparation or specialized expertise. This combination of accessibility, quality, and simplicity has made The Scone Goddess a preferred option among many.
The company’s success is a testament to Veronica’s dedication to her craft, her customers, and her community. “Kindness” is the cornerstone of The Scone Goddess philosophy, from the way Veronica and her team interact with customers to the care put into every scone mix. She firmly believes that her brand’s growth can be attributed to the genuine kindness that permeates all aspects of her business, creating an environment where both customers and employees feel supported and valued.
Looking ahead, Veronica plans to continue growing The Scone Goddess while staying true to the brand’s core values. “We’ve always focused on providing a positive scone experience for our customers. Whether it’s a scone mix or a freshly baked treat, we aim to prioritize quality and the relationships we’ve built with our community,” she says.
The Scone Goddess has demonstrated that when you combine thoughtfully made products with a sincere respect for your customers, success can follow. As the brand continues to expand its reach across the United States, it’s clear that Veronica’s vision for a kinder, simpler way to enjoy scones is becoming more widely embraced.
To learn more about The Scone Goddess and explore their line of premium scone mixes, visit www.thesconegoddess.com.
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Published by Joseph T.
