Empowerment, giving back, and purpose-driven shopping converge this holiday season
Atlanta, GA., (November, 2024) — Just Jai Wear, a fashion brand focused on empowering women and promoting overall well-being, is set to launch Pink Friday, a reimagining of Black Friday with a powerful philanthropic twist. This year, Just Jai Wear invites customers to shop for a cause, with a portion of all proceeds going to Loving Arms Cancer Outreach and Space of Grace Inc.
Just Jai Wear, since its founding, has always been dedicated to supporting women by creating apparel that helps them feel confident and empowered. Pink Friday takes this mission one step further, turning a traditionally consumer-driven shopping day into a celebration of strength, hope, and resilience. With Pink Friday, the brand highlights its commitment to giving back by supporting two important causes: breast cancer awareness and mental health services.
Proceeds from the event will be donated to Loving Arms Cancer Outreach, an organization that supports breast cancer survivors with resources, financial assistance, and community-based programs. The initiative also benefits Space of Grace Inc., a nonprofit founded by Just Jai Wear’s CEO, Jai-Leta Colvard, which removes financial barriers to mental health services, enabling individuals to access critical care.
Just Jai Wear will offer shoppers exclusive promotions as part of the Pink Friday initiative. Customers will be able to purchase clothing that supports their wellness goals and directly contributes to the causes that affect millions of women.
The Pink Friday event provides an opportunity to transform the shopping experience by offering something beyond just sales. Just Jai Wear believes this is a chance for customers to support their physical wellness and contribute to meaningful, lasting causes.
In addition to Pink Friday’s charitable efforts, Just Jai Wear continues to strengthen its presence within the wellness and lifestyle community. Colvard, an entrepreneur and advocate for mental health, has used her platform to encourage women to prioritize their physical and mental health.
Beyond the Pink Friday event, Colvard is preparing to launch several other initiatives, including the Pinky Promise Breast Cancer Awareness set, which will debut in the second week of December. This new product collection aims to raise further awareness for breast cancer and support survivors. Colvard will also release the Space of Grace Podcast in December, addressing mental health topics and providing resources for individuals navigating mental health challenges.
Just Jai Wear’s Pink Friday event allows customers to shop with purpose. With each purchase, customers can feel good knowing they contribute to meaningful causes supporting women’s health. The event kicks off on November 24 and will continue through the weekend, making it the perfect time for holiday shoppers to purchase gifts that give back.
To participate in Pink Friday and learn more about how Just Jai Wear is giving back, visit justjaiwear.com.
About Jai-Leta Colvard and Just Jai Wear:
Jai-Leta Colvard is the founder and CEO of Just Jai Wear, a socially conscious brand committed to mental health advocacy and breast cancer awareness. Through stylish and purposeful athleisure wear, Just Jai Wear aims to create awareness, provide support, and break down barriers surrounding mental health issues. Through her various initiatives, Colvard continues to make a meaningful impact in the lives of individuals seeking mental health support.
About Space of Grace:
Photo Courtesy: Just Jai Wear
Space of Grace is a mental health organization founded by Jai-Leta Colvard. It is dedicated to raising awareness and providing financial assistance for mental health support. Through its 90-day Grace program and invaluable resources, Space of Grace empowers individuals to seek the mental health care they need while alleviating the financial burdens often associated with it.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/
Published by: Annie P.
