By: PR Team Cloud Realty
Kim Niles understands that buying a home is about so much more than just finding a roof over your head—it’s about finding the right place. As the digital age transforms real estate, she’s at the forefront, embracing new technologies that make house-hunting faster, more accessible, and a bit magical. “With 3D tours and drone videos, I want my clients to feel the property even if they’re halfway across the country,” Kim explains. By offering immersive views, these tools showcase the home and its landscape, neighborhood, and views, helping clients imagine what life might be like without even setting foot inside.
Kim’s goal? Simplicity for every buyer, tech-savvy or not. Digital platforms have made it easier to browse real estate online in recent years, but Kim knows not everyone feels at ease with new technology. That’s why she prioritizes intuitive tools and user-friendly platforms that make navigating listings a breeze. “For those who can get online and click a link, everything else is pretty straightforward,” she says. With easy-access links and guides embedded right into listings, Kim’s listings are ready for all users—whether first-time buyers exploring virtual tours or seasoned shoppers looking for in-depth information about a property.
Throughout the past year, Kim has seen the impact of digital tools firsthand, especially with the influx of out-of-state buyers reaching out for virtual property tours. “I’ve had buyers from all over, like a recent client from New York, who needed to pinpoint the premier options fast. We watched videos, went over 3D tours, and checked drone footage together online,” Kim says. That virtual tour helped the buyers refine their choices before their two-day visit, allowing them to zero in on premier picks and ultimately make an offer on their ideal home. “It’s all about making that house-hunting process easier so buyers can come in person; they’re looking at only the ideal matches,” she adds.
Yet, Kim quickly points out that as convenient as these digital resources are, nothing can replace the feeling of walking into a home and knowing it’s ‘the one.’ “Buying a home is one of the biggest investments people make, and a lot of it comes down to the feeling you get when you’re there,” she notes. While digital tools have made it easier to filter through options and pinpoint the premier prospects, they’re just the first step; when it comes time to decide, an in-person visit is still essential for most buyers.
For Kim, digital marketing isn’t just about adopting the latest trend—it’s about enhancing her clients’ experience. The ability to showcase a property through 3D and aerial visuals means reaching more buyers and appealingly presenting listings. “It’s like an extension of the agent, giving us a way to highlight every detail of a property online. This kind of marketing is helping more people see the home and, ultimately, putting it in front of the right buyers faster,” she says. By marrying digital innovation with a hands-on, supportive approach, Kim is redefining what it means to be a realtor in today’s world, ensuring that every client feels at home before they even step through the door.
Published by: Holy Minoza
