The holidays are a critical time for many retailers in the United States due to the potential for increased sales. According to Statista, US consumers spent $929.5 billion during the 2023 holiday season.
However, these sales are also very competitive, which means a good TV ad campaign can often be the difference between a profit and a loss during this time of year. This article looks at five surprising ways that TV commercials play a part in increasing holiday sales and why you should look into them for your business.
1. Remind Customers About Your Store
Many customers will walk or drive past stores daily and simply take their existence for granted. Running television commercials during the holidays can remind potential customers that you exist and bring them back into the store.
If you’ve recently made improvements, like renovations or a popular new product, you can also showcase them in the ad. That way, customers are reminded about your store and what they’re missing out on by not coming in.
2. Build a Brand Identity
Holiday television ads allow companies to express themselves creatively and play a major role in building a brand identity. As more people will be watching around the holidays, companies and brands can reach a wider audience.
If your brand is fun and quirky, your television advertising can reflect that. If your selling point is that your employees are highly skilled in their field, your advertising can highlight that expertise as well.
3. Keep Up With Competition
Some business owners may not feel like they need television advertising because they’re in a small town, they have a prime location, their customer base is extremely loyal, or any number of other reasons. They could be right in some cases, but the holiday season is an exception.
Unless your business is niche enough not to have local competition, you should expect your competitors to advertise heavily during the holidays, including on television. If their ads are particularly effective, they could siphon away your customers.
4. Advertise Deals
Not every store will have holiday specials, but if yours does, TV advertising is a great way to let potential customers know. Without it, they may see an ad for a competitor’s special, assume you don’t have one of your own, and go with them.
5. Combat Online Sales
With the rise of online shopping, local businesses aren’t receiving the same amount of traffic as they did 20 years ago. A good TV ad campaign can remind customers that they don’t have to wait a few days to get the products they want shipped from an online retailer. Instead, they can take five minutes in your store and get what they need.
These are just a few ways that a high-quality television commercial can drive sales for businesses during the holiday season. Creating engaging content showcasing your products and services can boost holiday sales and enjoy an even more profitable fourth quarter.
Published by: Holy Minoza
