Publicity For Good is a disruptive public relations company that specializes in giving the best ideas in the market a chance to influence as many people as possible. Since their founding by Heather Holmes in 2016, they have worked with several purpose driven food companies, thus contributing to the overall betterment of the industry.

What follows below is a collection of case studies where Publicity For Good helped make the food industry better by helping some of its best ideas reach the sphere of public debate.

D’Artagnan

D’Artagnan is an extremely popular food purveyor founded by chef Ariane Daguin and is acclaimed for its ethically sourced animal ingredients and culinary excellence. As a brand, it became extremely popular for sustainable livestock practices with its extensive selection of free-range, antibiotic-, and hormone-free meats produced in small farms.

They procured the services of Publicity For Good, wanting to establish itself as a household name for high quality meat products. With their passion for making ethically sourced meat available for all, they were just the type of client the agency was looking for.

In the end, Publicity For Good was able to secure 192 media opportunities including high level media coverage such as  The New York Times, Forbes, Martha Stewart Living, Parade, Business Insider, and Medium and a total reach of 44 billion within its target audience.

Lola’s Fine Hot Sauce

A beloved all-natural hot sauce brand that became known for offering a large variety of flavors and spices while always keeping the same level of quality throughout their product line.

Lola’s Fine Hot Sauce stands out for already being a well known and established brand that wanted to take their good reputation further and create a campaign to educate their audience on why their product was different and worth the love.

To achieve this, they trusted Publicity For Good with securing national and regional press engagements with the most relevant and prominent outlets available in the market, from TV shows to foodies, moms and spice lovers in general.

Over a year, PFG managed to secure no less than 109 media opportunities for their client, including some of the biggest names in the media like  Yahoo!, Buzzfeed, Cosmopolitan, Audacy and Nosh On Me, amassing a total of 8.9 million in reach.

Kiolbassa

PhotoCourtesy: Publicity For Good

With a history that dates back to 1948, Kiolbassa meats produces handcrafted, gluten-free sausages that are filler and MSG free and preserves many traditional secrets to the production of small meats.

Their passion for making food without chemical additives and in a grounded and refined way made them a perfect fit for Publicity For Good, so when they reached out saying they wanted to increase brand awareness and educate the audience about their unique ways, it was impossible to refuse.

Publicity For Good landed a total of 41 live links for their client, including several large media names like Fox News Philadelphia, Focus, MSN and many more, generating a total reach of 16 billion media impressions within their target audience.

As one of the industries that most directly affects people’s everyday lives, the food market stands to gain the most from innovating. Therefore, if your company has a concept or product that would help make people’s lives better, Publicity For Good wants to meet you. You can contact them through Instagram, X, LinkedIn, Facebook, or directly through their website.

Published by: Nelly Chavez